Head of Social Media
Table of Content
6 Benefits of Twitter for Businesses that Can Help Your Visibility
Twitter is without a doubt one of the most well-known names in social media, with around 330 million active users worldwide each month.
It started in 2006 as a text-based internet message board. Since then, it has expanded into one of the biggest social networks, allowing you to stay up to date on the latest trends and subjects.
What about Twitter for business, though? Today, everyone is aware that skipping social media when growing a business is the same as losing out on half the earnings. Twitter is a fantastic marketing platform that allows real-time advertising for your company.
Twitter is a wise investment for your business. Each user of Twitter is worth $110, and each person who visits your website via Twitter is worth $.62! Also, 52% of Twitter users claim to have purchased a product after first seeing it there, and 81% of users claim that Twitter has a greater impact on their shopping decisions than TV.
Here we will list the top advantages of Twitter for business. You’ll understand why Twitter is so important to your brand and how to make the most of it.
1. Gain Valuable Customer Insights
Have you tried to learn what consumers are saying about your brand? Because you can check when people mention your brand in tweets, Twitter makes it simple to gather information.
Twitter receives 6,000 tweets per second. This shows how often people use it as a space for conversation. These conversations might also prove to be a fruitful source of customer information for organizations. In order to better understand your audience and how to approach them, you can use Twitter to look into trends and subjects that they are interested in. Also, if your company has a special hashtag, you can track who is using it by looking at the mentions. This is an excellent source for current branding information.
The capability of Twitter, which allows you to follow trends, is one of its finest advantages. You can access a list of trending topics and hashtags with just one click.
Additionally, you may change and personalize the Twitter trending option to your preferences. You can create a trending feed only for a region if, for instance, you are advertising a business there. By doing this, you’ll always be aware of what matters to your target audience.
2. Build Brand Personality and Awareness
Another important advantage of Twitter is the creation of brand personality and awareness. It allows businesses to show their own unique voice and personality.
Plan out the general tone and mood you want your Twitter presence to convey and pay close attention to it. You should have a plan for how you’ll create tweets and reply to them. It’s important how you reply if they also include criticism.
Businesses can humanize their brand by constantly using a distinctive tone and style. This helps make the business more relatable and memorable to its audience. This forms an emotional connection with clients and sets the company apart from competitors.
You interact with your followers and provide different types of information. All this builds a brand’s reputation, creates an image, and addresses network objections. It is gaining client loyalty and making a contribution to the future.
Brand awareness is important in a society where people consult other people’s opinions before making a purchase. As soon as customers identify with your brand, they are more willing to come back for more. This bridges the gap between trust and loyalty.
Through regular tweeting and engagement with followers, businesses can increase brand awareness. By sharing relevant and valuable content, businesses can position themselves as industry experts. They gain credibility and become a go-to resource for their target audience.
Also, Twitter’s usage of hashtags gives companies a useful tool to take part in relevant debates and hot topics. Businesses can join discussions by using trending and industry-specific hashtags. This will draw people who are interested in such topics to them. Thus, this proactive strategy for interaction heightens brand awareness and recognition.
3. Drive Web Traffic
If you have the correct tools and methods, Twitter’s multi-million-user audience can be a gold mine for traffic. Although the platform has been available for a while, consumers and marketers continue to use it. For businesses looking to drive more traffic to their website and boost sales, a popular Twitter account is definitely a bonus.
Twitter can be an effective tool for driving web traffic to a business’s website. Here’s how:
- Share valuable content: By sharing informative and engaging content on Twitter, businesses can attract followers and generate interest in their offerings.
- Use call-to-action (CTA) tweets: Including clear and persuasive calls-to-action in tweets can effectively drive web traffic. The CTA should be appealing and relevant to the shared content. This will encourage people to take action and further explore the company website.
- Optimize profile and bio: Businesses should optimize their Twitter profile and bio to include a link to their website. This way, whenever users visit the business’s Twitter profile, they will have a direct link to access the website. Furthermore, adding relevant keywords to the bio could improve searchability and attract users.
- Engage with influencers and industry leaders: By interacting with influencers on Twitter, businesses can boost web traffic. Influencers can share content with links to a business’ website, and increase the audience to their website.
- Participate in relevant discussions and chats: You can gain visibility by participating in industry-specific discussions. Moreover, you will attract others who are also interested in the topics being discussed.
- Run Twitter ads: Twitter offers advertising options that can specifically target users and drive web traffic. Businesses can create promoted tweets or campaigns that include links to their website.
By using these strategies, businesses can take advantage of Twitter’s reach to drive web traffic. They can direct users to their website and increase the chances of conversions and sales.
4. Customer Support
When it comes to interacting with your customers, Twitter is the best option. But, keep in mind that everything you say on Twitter is visible to everyone else too.
Customers can get in touch with brands on Twitter to ask questions or offer feedback. It is an excellent tool for gathering client feedback and offering customer support. People expect excellent customer service and quick problem-solving. The probability of clients becoming customers rises if their expectations are satisfied.
But if you’re willing to use Twitter for customer service, you should present your business as friendly, honest, and open. In fact, 85% of small- and medium-sized business owners extend their customer care efforts to Twitter.
Businesses can also use Twitter to give useful advice to customers. By sharing tips, businesses can help customers solve common problems on their own. This saves customers time and makes them feel empowered to fix things themselves.
A good support service guarantees positive online conversations. As a result, the company and its service receive more publicity and more sales.
Customers can easily contact brands using the platform to offer suggestions or ask for help. Brands may then take advantage of this to gather crucial feedback that will help them improve their products.
Feedback is an important part of helping businesses understand what customers think and how they can improve. It helps businesses understand what they’re doing well and where they can improve. By listening to feedback, businesses can make changes to meet customer needs and provide a better experience.
Are you introducing a new product or service?
You can share ideas on Twitter and receive feedback from other users. Don’t be hesitant to ask for feedback, but be ready to deal with some tough criticism or even offensive remarks. Even if not every tweet you receive will be helpful, you’ll undoubtedly discover a few gems of gold.
6. Build Your Brand Community
Building and maintaining your brand community is another advantage of Twitter. Brands can use this platform to engage with their audience, spark conversations, and grow a loyal following.
Communication, the sharing of useful knowledge, and a sense of belonging to something greater are the primary elements of a community.
In fact, according to research, 55% of consumers want businesses to help them build their social media connections with like-minded individuals. Furthermore, 36% believe that businesses should create communities that customers can join.
As a result, you may interact with your audience and unite them behind a cause or shared interest. It doesn’t cost a lot of money and creates a circle of loyal consumers that keeps growing.
Twitter is a great marketing platform that offers many opportunities for businesses looking for new ways to connect with potential clients. Now that you have a better understanding of Twitter and its benefits, use it as a tool for social media marketing for your company.