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8 Benefits of Instagram for Businesses to Grow Your Brand

In this article, we've compiled the main benefits of Instagram for businesses and explained how to make use of them.

Fatjon Kabashi

Head of Social Media

8 Benefits of Instagram for Businesses to Grow Your Brand

In today’s world, more and more people are using social media. This makes it important for businesses to use it too. But with so many different platforms, it can be tough to know which ones are best for your industry. It’s also challenging to come up with different strategies for each platform.


As a result, if you’re like many marketers, you’re not sure if Instagram is something you should use. But, given that it has more than 1 billion active monthly users and more than 800 million users, Instagram could prove worthwhile for your time.


Since its launch in 2010, Instagram has advanced significantly. Businesses are starting to take notice. They are starting to respond to this fast-expanding platform more and more.


Every marketer wants to use Instagram to its full potential for their company. And according to research, 90% of the top 100 global brands have an Instagram account.


Whether you’re new to the site or simply want to improve your current account, you might not know where to begin. But, no need to worry. In this article, we’ve compiled the main benefits of Instagram for businesses and explained how to make use of them.

The Essence of Google Analytics Goals

Google Analytics Goals serve as instrumental tools in deciphering the effectiveness of your online presence. They are the metrics that provide insights into how well your site or application is performing in terms of achieving specific objectives. In simpler terms, they answer questions like: Are users signing up for your newsletter? Are they making purchases? Are they engaging with your content?


Imagine Goals as the compass that guides your digital strategy. They enable you to measure critical activities and actions, and this data helps you make informed decisions about your marketing efforts.

1. It’s Visual

Instagram is a really cool social media platform that’s all about pictures and videos. It’s like a visual party where you can show off your business in a super fun and eye-catching way!


Videos are an excellent method to show your services, and photos provide your company with the option to display merchandise. You can share awesome photos of your products or cool videos that tell your story. When you post these visual treats on Instagram, it helps more people notice your brand and get curious about what you have to offer.


Not only that, but Instagram also lets you connect with lots of people who might be interested in your business. You can engage with your audience by responding to their comments and messages. It’s like having a virtual conversation with your customers! And when people see your amazing posts, they might visit your website or even buy your products, which is super exciting!


So, Instagram is like a magical tool that helps you show off your business and connect with awesome customers who love what you do. Additionally, you can use the platform to showcase your company culture and other unseen parts of your business.

2. It Has High Engagement Rates

Instagram is an engaging platform where people connect and interact with each other. When you share something on Instagram, whether it’s a stunning photo or an inspiring video, it has the power to captivate and hold people’s attention. They can’t help but express their thoughts and feelings about your content through likes, comments, and even direct messages.


This high level of engagement means that your posts have the potential to reach a large audience and create a buzz around your business. In 2016, Instagram users liked more than 4.2 billion posts every day. In comparison to posts without hashtags, posts with at least one hashtag receive 12.6% greater engagement on average. For many marketers, using the platform for this reason alone is enough.


One of the reasons why Instagram has such high engagement rates is because it allows users to express their creativity and individuality. You can personalize your profile with unique visuals and share your own perspective on things. This encourages people to take part in conversations and discussions. Additionally, Instagram offers various interactive features like polls, quizzes, and question stickers. They make it even more exciting for users to engage with your content.


Furthermore, Instagram fosters a sense of community and connection. By engaging with your followers and responding to their comments and messages, you can build meaningful relationships with your audience. When people feel valued and heard, they are more likely to become loyal supporters of your business.


Instagram provides a space where you can build a genuine connection with your customers. You may listen to their feedback, and even collaborate with them on exciting projects. This sense of community not only boosts engagement but also creates a strong foundation for long-term success.

3. Advanced Targeting Options

Instagram offers advanced targeting options that allow businesses to reach their desired audience. These options make sure that your content is shown to the right people who are interested in what you have to offer.

Instagram’s native advertising platform allows you to target three different kinds of audiences:

  • Core audiences: You can target consumers with advertisements based on their gender, geography, age, interests, and other demographic characteristics.
  • Custom audiences: Instagram allows you the opportunity to target people who have already interacted with your brand in some way through your website, email, social media, etc.
  • Lookalike audiences: Targeting a group of people who resemble your present clients is another possibility.

One of the powerful targeting options on Instagram is demographic targeting. You can specify the age, gender, location, and language preferences of your target audience. This way, your content reaches individuals who match your ideal customer profile. It also increases the chances of generating meaningful engagement and conversions.

Besides demographics, Instagram also provides interest-based targeting. You can target people based on their interests, hobbies, and behaviors. For example, if you sell fitness apparel, you can specifically target individuals who have shown an interest in fitness, sports, or healthy living. This makes sure that your content is displayed to those who are most likely to have a genuine interest in your products or services.

Instagram also offers remarketing options that allow you to target users who have interacted with your brand before. By showing tailored ads to these people, you can reinforce your brand message and encourage them to take further action.

Overall, these advanced targeting options on Instagram allow businesses to optimize their advertising efforts, maximize ROI, and deliver personalized content to the right audience, ultimately driving more relevant traffic and conversions.

4. Purchasing Power

Did you know that more than one-third of Instagram users have used the app to make an online purchase? You don’t want to pass on this opportunity given the revenue potential that Instagram has.

Sales are ultimately what most business owners aim for, and this is true even when considering Instagram’s advantages. Understanding the purchasing power of your target audience is crucial for any business. Fortunately, Instagram provides valuable insights in this regard.

How valuable is Instagram, then? Let’s examine some of the facts.

More than one-third of Instagram users have made an online purchase via the platform, making them 70% more likely to do so than non-Instagram users.

Businesses can profit from Instagram in many ways: 

  • Direct sales via Instagram: Instagram is working to support in-app purchases for goods and services. Instagram’s main page’s Shop option allows users to find and buy products from brands through Instagram posts. 
  • Shoppable posts: Instagram allows companies to tag products in pictures with links that feature a description of the item, its price, and the option to “shop now,” which directs users to an online store.
  • Brand ambassador partnerships are possible for businesses through sponsored postings and affiliate marketing. You may raise earnings and produce more sales leads with the help of these collaborations. 

Instagram allows you to target users based on their interests, behaviors, and engagement patterns. This means that you can target those who have shown a preference for goods that are similar to yours. Reaching out to these users increases your chances of attracting the interest of other potential clients. 

Moreover, Instagram’s advertising tools allow you to target users based on their demographics, such as income level or employment status. This helps you focus your marketing efforts on individuals with the financial means to afford your products or services.

Instagram provides access to valuable data about users’ online shopping behaviors and preferences. This data can further help you target users who have a history of making online purchases or engaging with e-commerce content.

By understanding the purchasing power of your audience, you can optimize your marketing campaigns to reach individuals with the financial capacity and intent to make purchases. Thus, ultimately driving revenue growth for your business.

5. Better Brand-Follower Relationships

Being an organic platform, Instagram has another advantage in that you can notice a lot of activity in your photos without having to pay for it. This means that you can improve your rapport with your fans and potential clients at no extra expense to you.


Instagram has a 10x greater brand engagement rate than Facebook, a 54x higher brand engagement rate than Pinterest, and an 84x higher brand engagement rate than Twitter.


Additionally, each day, 3.5 billion Instagram users click “like” on posts. With this kind of engagement rate, you can rely on your growing fan base to interact more with your posts for free. They are choosing to interact with your post, whether they are enjoying it or leaving a comment, which shows interest in your brand.


You can reply directly to someone who liked the picture or leave a comment on Instagram by tagging them with the @ sign. A brand’s potential customers are more likely to trust it if it is more open and attentive to its Instagram followers. Consumers are more likely to choose a brand they trust over one of their rivals when making purchases.

6. Drive Website Traffic

Instagram is a powerful social media platform for driving traffic to your website and increasing your online presence. Here are some effective strategies to do this:

  • Compelling Bio and Link: Optimize your Instagram bio by including a clear and concise description of your business along with a clickable link to your website. Make sure to use a strong call-to-action that entices users to click on the link and visit your website.
  • Engaging Content with CTAs: Create visually appealing and engaging content that grabs the attention of your followers. Include compelling captions with clear calls-to-action (CTAs) that encourage users to visit your website for more information, to shop, or to read a blog post. Use enticing visuals and intriguing captions to pique curiosity and drive traffic.
  • Instagram Stories Swipe Up: If you have a verified account or have reached 10,000 followers, you can use the “Swipe Up” feature in Instagram Stories. This allows you to add links directly to your stories, making it easy for viewers to swipe up and visit your website.
  • Shoutouts and Influencer Collaborations: Partner with influencers or other businesses in your niche to promote your website. They can share your content, mention your brand, or feature your products with a direct link to your website. This exposes your business to a wider audience and drives traffic from their followers.
  • Hashtags and Explore Page: Use relevant hashtags in your posts to increase discoverability. This helps your content appear in hashtag searches and on the Explore page, exposing it to a broader audience. Engage with popular and niche-specific hashtags to attract users who are interested in your industry or products.
  • Cross-Promotion: Leverage your other social media platforms, such as Facebook or Twitter, to promote your Instagram account and direct followers to your website. Share teasers, exclusive content, or special offers on Instagram to encourage your followers on other platforms to visit your website for the full experience.

Remember to analyze your website traffic using tools like Google Analytics to track the effectiveness of your Instagram efforts. By using these strategies consistently, you can drive significant traffic to your website and increase conversions for your business.

7. Instagram Can Make Your Business More Relatable

Instagram is a great platform for showing your human side to potential clients. It has the power to make your business more relatable in several ways.


One way is by sharing behind-the-scenes content. By giving your followers a glimpse into your workspace, introducing your team members, or showcasing the creative process behind your products or services, you humanize your brand. This helps your audience connect with the real people behind your business. This makes it more relatable and approachable.


Another way to increase relatability on Instagram is through storytelling. Instagram captions provide an opportunity to share anecdotes, personal experiences, or even challenges you’ve faced as a business. By sharing relatable stories, you create a sense of empathy and connection with your audience. When they can relate to your experiences or see themselves in your stories, it strengthens the bond between your brand and your followers.


Encouraging user-generated content (UGC) is another effective strategy. When your customers create and share content related to your brand, it shows their active engagement and satisfaction.


Reposting and giving credit to the creators strengthens your relationship with your customers. It also encourages others to engage with your brand. This user-generated content serves as social proof and shows that your brand is relatable and resonates with real people.


Authentic influencer collaborations can also enhance relatability on Instagram. Partnering with influencers can create a sense of trust among their followers. When influencers promote your products and share their experiences, their followers can see themselves reflected in the influencer’s content, making your brand more relatable to them.


By using these strategies, you can make your business more relatable, creating a deeper connection with your audience. This sense of relatability leads to increased trust, loyalty, and long-term customer relationships. And ultimately driving the success of your business.

8. Brand Ambassadors

Brand ambassadors are important for promoting your business and building brand awareness. They are individuals who love your brand and promote it to their own networks. Here’s why brand ambassadors are important and how they can benefit your business:


Their authentic love and belief in your products or services make their recommendations more trustworthy and persuasive to their followers. By associating themselves with your brand, they help build trust and credibility among their audience.


They have their own networks and communities, which can extend the reach of your brand. When they share their positive experiences with your services, it exposes your business to a wider audience that may not have been aware of you before. This increased exposure can lead to new customers and potential brand advocates.


They spread positive word-of-mouth recommendations. This organic form of marketing is powerful because it relies on personal connections and recommendations. It tends to have a greater impact than traditional advertising. People are more likely to trust and try a product when it’s recommended by someone they know or believe in.


Brand ambassadors may help your company’s message go viral and become more visible on social media. Their posts, stories, and content featuring your brand can generate engagement, spark conversations, and attract new followers to your business.


They can provide valuable feedback and insights about your products. Their firsthand experiences and interactions with your offerings can help you identify strengths, areas for improvement, and new opportunities.


By collaborating with brand ambassadors, you can tap into their passion for your brand and leverage their influence to create positive brand connections. They help extend your reach, build trust, and drive engagement, ultimately contributing to the growth and success of your business.

Final Thoughts

If you don’t use this effective social media channel, you’ll miss out on millions of potential clients who are paying more attention than ever to Instagram.


A business can build an impressive following on Instagram at no cost, despite the availability of sponsorship and commercial opportunities. If you haven’t joined Instagram yet, you might be doing a big disservice to your company. Even though building your Instagram can be time-consuming, the rewards are ultimately worthwhile!


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