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10 Tips to Make Your UI Design Stand Out

In this article, we will go through 10 of the most important tips to make your UI design stand out from the competition.

Natasha Paja

UI/UX Designer

10 Tips to Make Your UI Design Stand Out

A website is much more than a collection of pages linked together. It’s an interface, a place where various things — in this case, a person and a company’s or individual’s web presence — meet, communicate, and affect one another. That interaction creates an experience for the visitor, and it’s your job to make that experience the best it can be.

 

And the key to doing so is to always keep your user in mind.

 

Interface design, which focuses on the layout of interface functionality, is an aspect of user experience design, which focuses on the big picture: the entire experience, not just the interface. In this article, we will go through 10 of the most important tips to make your UI design stand out from the competition.

 

1. Understanding Your Audience

To create outstanding UI design, it’s crucial to have a deep understanding of your audience. This means going beyond just looking at demographic data and really getting to know their needs and the challenges they face in achieving their goals. Engage directly with your users, watch how they interact with your product, and ask insightful questions.

 

By doing this, you can grasp their objectives, identify the difficulties they encounter, and identify their needs. When you address these fundamental requirements, you’ll naturally meet their desires. This user-focused approach should guide every aspect of your design, from how the interface functions to how content is presented.

2. Define User Interactions

Designing a digital interface is like building a bridge for people to interact with technology. Before starting, we need to think about how people will use it. Some folks touch the screen, like on a smartphone or tablet, while others use keyboards or voice commands. We have to make sure it’s easy for everyone, even those who might have trouble using their hands or fingers.

 

When people touch the screen, we need to make buttons the right size and space them out so they don’t tap the wrong thing by accident. We should also give them feedback, like showing a button press or making the screen vibrate a little. For those who use keyboards or voice commands, we need to make sure everything works smoothly without needing to touch the screen. And for those with special needs, like eye-tracking devices, we have to think about how they can use the interface too. In the end, we want everyone to be able to use the technology easily and comfortably. So, understanding how people interact with it is super important.

3. Set Clear Expectations

Every click or tap on a website or app can lead to different outcomes, and this can make users feel uneasy. To help users feel more comfortable, it’s essential to give them clear information about what will happen when they take an action. Design elements and well-known symbols, like trash cans or magnifying glasses, can be used to show what specific actions do. Also, make sure that the words on buttons are easy to understand, and provide helpful hints when there’s nothing on the screen. And when an action is permanent, like deleting something forever, always ask users to confirm it.

 

In simple terms, when people use a website or app, they should know what will occur when they click or tap. Use familiar pictures and words that make sense, like a trash can for deleting. If there’s nothing on the screen, give them a hint about what to do. And when something can’t be undone, like deleting for good, always double-check with the user to make sure they really want to do it. This way, people won’t be anxious about what might happen when they interact with your website or app.

4. Anticipate User Errors

Mistakes are a part of being human, but when it comes to design, we can do things to make sure they don’t cause too much trouble. One way is to use preventive measures, like not letting people click buttons until they’ve filled in all the fields correctly. Another is to confirm important actions, like if someone wants to leave their shopping cart empty. And when mistakes do happen, it’s important to show error messages that not only say what went wrong but also explain how to fix it. This way, your design becomes “mistake-proof,” following the poka-yoke principle.

 

When people use what you’ve designed, it’s a good idea to stop them from making mistakes in the first place. Like, don’t let them do something until they’ve filled everything out correctly. And if they’re about to do something important, like leaving their shopping cart empty, ask them if they’re sure. If they still make a mistake, tell them what’s wrong and how to make it right. This way, your design helps people avoid problems, just like a safety net.

5. Provide Swift Feedback

In the real world, our interactions are filled with feedback. It’s like when you talk to someone, pet a cat, or give a high-five – you get an immediate response. But in the digital world, this feedback isn’t always as quick, and that can leave users feeling uncertain about what they’re doing. To make digital interfaces better, we should use design elements that respond right away when users interact with them. However, it’s crucial that this feedback happens fast – waiting for more than a second can be frustrating. And to make things seem even quicker, it’s best to avoid progress bars that can make loading feel longer than it actually is.

 

When people use apps or websites, they should get a response when they do something. But this response needs to be super quick, like under a second, so users don’t get annoyed. And don’t use progress bars that make them feel like they’re waiting forever. Quick and clear feedback makes digital things feel more like the real world, and that’s what we want for a better user experience.

6. Strategize Element Placement and Size

To make websites and apps easy to use, it’s important to pay attention to how buttons and clickable things are set up. They should be big enough and not too close together so people can tap or click on them accurately. Also, put the most-used actions in easy-to-find spots. Think about how people expect to use your site or app. If it’s a site where you scroll horizontally, give people cues about that. Always remember that good design not only makes things look nice but also makes them easier to use and understand, which means less thinking for users.

 

So, when you design websites and apps, make sure the buttons and things you can click on are the right size and not too close together. Put the important stuff where people can easily see it and use it. And think about how people will use your site – if it scrolls sideways, show them how to do that. Good design makes things easy and reduces the amount of thinking people have to do, which is what we want for a better user experience.

7. Embrace Standards Wisely

In design, being creative is awesome, but sometimes trying to completely change how things work can confuse people. So, it’s a good idea to be careful when you want to do something totally different from what people are used to. It’s better to be innovative only when it really makes the user experience better. Most of the time, sticking with what people already know is a good thing. It’s like how menu bars in Google Docs and Microsoft Word are pretty much the same – it makes people feel comfortable and confident when they use these programs.

 

When you’re designing something, it’s cool to be creative, but don’t make things too different because that can be confusing. Only change things when it makes the experience better. Usually, it’s good to stick with what people are familiar with because it helps them feel at ease, just like how similar menu bars in different programs make things easier for users.

8. Simplify the Learning Curve

Making things simple is really important to keep people interested in using your website or app. Imagine if you had to remember lots of complicated stuff just to use a website or an app. That would be frustrating, right? So, it’s a good idea to make it easy for people. Don’t overwhelm them with too many things to remember on your website. Instead, break down the information into small, easy-to-understand parts.

 

Also, when you have some advanced features, don’t show them all at once. Instead, reveal them gradually when users need them. And don’t use unclear “learn more” links; be clear about what those links will teach. Lastly, remember to think about people who use screen readers, so they can easily understand and use your website too.

9. Streamline Decision-Making

Streamlining decision-making means making it easier for people to choose what they want on your website or app. Imagine going to a restaurant with a huge menu that has too many choices; it can be overwhelming, right? When you give people too many options, it’s harder for them to decide. So, on your website, try to simplify things.

 

Remove distractions, especially on important pages like pricing or blogs. When you want users to do something specific, like sign up or buy something, use one clear button that tells them what to do. Sometimes, using a design with tiles, like you see on Pinterest or Dribbble, can help users explore at their own pace without feeling rushed. Making decisions easy for users is a smart move.

10. Leverage Data Insights

Using data insights is like having a secret weapon to make your website or app better. Imagine you have a map that tells you where lots of people go and what they do on your website. That’s what analytics tools like Google Analytics or Mixpanel do.

 

They collect information about how people use your site, like how long they stay and where they come from. You can use this data to make your design even better after you’ve launched it. You can see what’s working and what’s not, and then make changes to match what your website or app is supposed to do. Keep listening to what users like and watch out for new trends to stay on top of your game.

Why is UI Design important?

User Interface (UI) design plays a vital role in shaping how people perceive and use digital products and services. UI designers create designs that aim to improve the user experience by considering their needs.

 

By focusing on user needs, UI designers can create designs that lead to:

  • Enhanced user experiences,
  • Increased user engagement,
  • Higher conversion rates,
  • Customer satisfaction.


For instance, according to research, a well-designed UI can boost conversion rates by up to 200%. Additionally, interfaces with excellent usability designs, can improve conversions by up to 83%, increase task completion rates by 75%, reduce cart abandonment by 20%, and enhance user task completion rates by 35%.

 

Beyond driving business growth and enhancing user satisfaction, a strong UI design can also create positive first impressions, bolstering brand awareness and credibility among users. It can also elevate the perceived value of your product or service, similar to how appealing fashion can enhance the perceived value of clothing, potentially allowing you to charge higher rates for your offerings.

Final Thoughts

Creating a remarkable UI design is about focusing on your users and making things easy for them. It begins with understanding who your users are and what they need. Then, you should design buttons and interactions that work for everyone, whether they use a touchscreen, keyboard, or voice commands. Clear communication and error prevention are key to ensuring users know what’s happening and can avoid mistakes. Quick feedback and smart placement of elements make the digital world feel more like the real one, reducing confusion. Stick to what works for users most of the time, but be creative when it truly improves their experience.

 

Break information into small, easy-to-understand parts, and reveal advanced features gradually. When it’s time to make a decision, keep choices simple and remove distractions. Lastly, use data insights to continually improve your design based on what users like and need. By putting users first and following these principles, you can create a UI design that stands out, boosts user satisfaction, and benefits your business.

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