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White Hat Link Builder Job Description: What Do They Do?

Digital marketing is a complex topic, which includes SEO, PPC, content marketing and social media.

Enis Azemi
SEO Specialist

White Hat Link Builder Job Description: What Do They Do?

Digital marketing is a complex topic, which includes SEO, PPC, content marketing and social media.


In this era of information overload, it is crucial for any business to differentiate themselves from the competition.


There are many ways to do this and one of them is through white hat link building. What is white hat link builder? What is a white hat link builder’s job description?


Let’s get into it.

What is Link Building?

Before we talk about the link building strategies that you can use, it is important to understand the definition of link building first.


Link building is a technique used by companies and individuals to improve their search engine rankings.


Link building involves the use of high-quality content and the creation of websites and webpages that contain links to relevant resources. The goal of this strategy is to generate high-quality links that will lead to better search engine rankings.


In fact, link building has become an essential part of the digital marketing strategy for many companies.

What Is a White Hat Link Builder?

You might wonder about white hat meaning by now.


White hat SEO is a term used to describe practices that are in line with Google’s guidelines and standards. It is an important part of any off-page SEO strategy, as it helps ensure that the content you create and the links you build are seen as legitimate by search engines.


It focuses on providing a good user experience and adding valuable content to the internet, rather than trying to manipulate search rankings with unethical or black hat methods.


When creating content for your website, it’s important to keep white hat SEO in mind. This means avoiding keyword stuffing, link buying, and other shady tactics that could result in penalties from Google.


Instead, focus on creating quality content that provides value to readers and encourages them to share it with others. Additionally, use natural link building techniques such as guest blogging or outreach campaigns to build backlinks from reputable sources.


By following these white-hat strategies, you can help ensure your website ranks well in search engine results pages (SERPs) without risking penalties from Google.


When it comes to link building, it’s important to remember that not all links are good for your website. Some links can harm your website’s authority or even result in a Google penalty if they come from low-quality websites or contain spammy content.


That’s why it’s essential to practice white hat link building techniques such as guest blogging, broken link building, content marketing, etc. Additionally, you should always keep track of the links pointing to your site and monitor their quality regularly.

White Hat Link Builder Responsibilities

Since link building has become a crucial aspect of modern-day digital marketing, a link builder is someone who is capable of finding ways to obtain quality links for a website. In order to do this, a link builder must have the knowledge and experience in digital marketing, as well as be familiar with the latest trends and tactics.


Link builders are in charge of generating content, which will attract attention and persuade people to visit a website. They are also responsible for coming up with high-quality content that is relevant to the website’s target audience. Here are some of the responsibilities of a link builder:


  • Searching for new websites to promote SEO-optimized content.
  • Lead a comprehensive content analysis to find sites that have potential for being a valuable backlink.
  • Identify keywords to include in SEO-optimizing content projects.
  • Analyzing blogs, contents, the links that will be generated from certain posts, the incoming links from various sources, the quality of relevant content, recommending topics for discussion, etc.
  • Work with a copywriter or website developer to continuously improve website contents for a higher search engine result page rank.
  • Maintaining a backlink profile for each client ensuring that each one of their websites has an active backlink profile.
  • Using business listing tools on the Internet to get business leads.
  • Using competitive analysis tools to identify webmasters who are already doing well in terms of their backlinks or their advertising link strategies.
  • Track outreach information received by email, social media, or any of the many communication channels used for marketing purposes.

How to Become a White Hat Link Builder

After you understand the job description of a link builder, you are ready to learn how to become a white hat link builder. As it is one of the most important jobs in digital marketing, there are many people who would love to have this job.


However, you have to learn the basics and some skills necessary in order to be successful in this field. In order to become a white hat link builder, you need to:

Develop skills and knowledge in digital marketing

Digital marketing is a field that is constantly evolving. So, you must always keep learning new skills and strategies in order to be competitive.


In order to become a white hat link builder, you must be familiar with the basic principles of search engine optimization (SEO). This means that you need to know what keywords people are searching for, how to use them effectively and how to target your audience with the best possible keywords.


You should also know how to use different tactics in order to rank your website higher in search results.


After that, practice is the key to becoming a successful link builder. This means that you should learn how to use various tools in order to achieve your goals, such as social media, blogging platforms and keyword research tools.

Enhance your communication skills

In order to be a successful link builder, you must have excellent communication skills. This means that you need to be able to make people understand your ideas and explain them in a way that they will be interested in reading.


It is also important for you to understand the needs of your audience and deliver on them with your content.


You don’t want to sound like a robot. You need to be able to connect with people on a personal level. This is something that you will learn as you become more experienced in the field of digital marketing.

Pay attention to trends and use them to your advantage

Link building is a complicated field of digital marketing, but there are many tools and tactics that can help you in achieving success in this field. You need to find out which ones are effective and use them to your advantage.


Trends may change rapidly, so you need to stay updated and learn about them as soon as possible. Do your research to find out which tools and tactics are working best.

Find Your Clients

You will need to find the right clients in order to generate the right type of links. In order to do this, you need to identify your target audience.


You can use Google Analytics or any other analytics tool to identify your audience. This is because they will provide you with data about the traffic on your website.


Besides that, you can also look up for jobs on Link Building Agency in your area and work with the best one. Apply for a position as a link builder and you will be able to start the journey towards becoming a successful link builder.

Link Building Tips

To do a link building, take your time and research thoroughly. The process is simple but if you want to be successful in it, you need to follow the right steps.


Below are some link building tips.

Prepare the website

Website preparation is the first step to a successful link building. Because a high-quality website can generate more traffic than a low-quality website.


Take time to research on your competitors, learn their link building strategies and find out which keywords they use.


This will help you find out the best keywords to use in your link building campaign. You can also do some research on the latest trends in SEO and see which strategies work for them.


Make sure you have a strategy in place, a goal to achieve and a set of criteria to follow in order to be successful.


If you still have no idea of how to go about the process, here are some useful tips:

  • Use quality keywords. This will help you get higher rankings and generate more traffic to your website.
  • Always remember that a website’s structure is important. The content and structure of your website will influence how people view it.
  • Create links that are easy to find and use. It is best if the link is found by search engines, especially Google. This will increase your chances of being discovered.

Remember the important factors

There are different factors that affect the success of your link building campaign. Some of these factors include the quality of your website, its content and how relevant it is to the keywords you choose. 


Here are some crucial factors you should remember:

  • Links to sites that have a good DA (domain authority) will be much more useful than links to sites that have a low DA. 
  • Relevance is important for how useful a link is, as is the quality of the link itself. If the business product is geared toward real-estate agents, a site linked to a publication about real-estate agents is more effective.
  • Links which are quick to establish are usually not very valuable.
  • Stay away from linking to spammy sites. It will be easy for people to recognize them: common indicators include poor organic traffic and content on a wide range of themes.

Final Thoughts

There are many different types of job descriptions in this world, but when it comes to white hat link building jobs, they generally follow the same basic format.


In order to build links in a white hat way, a white hat link builder must follow certain strategies and procedures. A white hat link builder should always do their research and plan before they start building links.


They are responsible for building quality links to their site. This means that they will only work with high-quality sources, which are related to their business.


White hat links provide quality backlinks to other websites that follow the guidelines of Google. Black hat links are built fraudulently and are considered spam or a way to try to manipulate the link system, so it does not meet Google’s webmaster guidelines.

Yes, they have benefits. Some benefits include:

  • When marketing sites follow Google’s recommended best practices (like using keywords that are appropriate for their landing page) or getting good backlinks (or both), search engines will reward them for doing what is right, such as increasing the rankings.
  • If companies start SEO campaigns that are based on black ware tactics, the results will be immediately visible. However, this is only a temporary benefit. Google will punish them later for doing such a thing. Running e-commerce campaigns usually involves an upfront investment, so spending money wisely on SEO can yield better long-run results.
  • Everything that is done should help to create a pleasant customer experience. The internet is full of people who appreciate websites that produce valuable content; these people will reward sites that are optimized for generating quality information.
  • A fully optimized website is a site that is protected from all the recent changes Google makes. If everything that happens on a website is to create a positive experience for its users, all the bad things that happen when someone visits it may be avoided.

Link-building can be time-intensive, as it is very hard for low-DA websites to have good links. It’s tough to develop links to low-value webpages, yet link building becomes a lot simpler when you start with something genuinely good that others find important or shareable.

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