Home / Learn / Content Marketing

Does Blogging Help SEO?

Blogging offers a great platform not only to show expertise in your field, but also improve SEO.

Diana Bajraktari

Senior Content Strategist

Does Blogging Help SEO?

Blogging offers a great platform not only to show expertise in your field, but also improve SEO. Blogging is a great way to increase traffic, grow an audience, and improve search engine visibility.


By positioning your website as a relevant answer to your customers’ questions, blogging helps to improve SEO quality. Blog posts that use different on-page SEO tactics can boost your chances of ranking in search engines. While also making your site more appealing to visitors.


According to research, 56% of customers bought something from a business after reading their blog. And 10% of marketers who use blogging say it has the highest return on investment.


Whatever reason you are blogging for, those statistics point out the importance of blog SEO. Keep reading to learn how blogging can impact your website’s SEO.

How Does Blogging Improve SEO?

Blog posts can help your website’s SEO for three reasons. First, they add new and updated content to your website. They provide an efficient way to incorporate the keywords you want to rank for. Also, blog posts encourage links from high-quality, reputable websites.


Google along with other search engines use ranking factors to find out what results come up for each search query.


It also decides how the results rank. Blogging helps you in optimizing your site for important Google ranking factors like:


  • Organic Clicks
  • Page Indexing Coverage
  • Backlinks
  • Ranking for More Keywords

Improved organic clicks

Blogging allows you to create more relevant content for more keywords than other types of pages. This can increase organic clicks.


Yet, people search online for a number of reasons. A blog can also respond to navigational, informational, and transactional search queries.


Creating content for more types of searches can increase page clicks, which can help your SEO.


Every blog post and blog you write helps you get noticed by Google and other search engines. And that page has a chance to appear on SERPs to users actively searching for what you offer. Through organic search, blogging helps send traffic to your site.

Page indexing coverage

Google can’t rank a page that it has not indexed. Indexing is when a search engine finds content and adds it to its index.


Later, when a user searches for keywords relating to the indexed page, the page can be found and displayed in the SERP.


Websites with blogs have 434% more indexed pages. As a result, it is important to create relevant and link-worthy content to encourage Google to crawl your web pages.


One tactic is to keep your website updated with fresh content. A blog gives you a reason to add new content to your site on a regular basis, which encourages regular indexing.

More backlinks

It takes high-quality backlinks for a website to rank high on Google. Blogging is a great way to get those links and boost the authority of your domain.


Other bloggers are more likely to link to a good blog post than a product or service page.


These links will not directly affect your rankings, but they will strengthen your domain. This will benefit all of the pages on the website. Other websites have to link back to yours for Google to consider it trustworthy and authoritative.


When you have a blog, it is much easier to earn these links. When you write a blog, you fill your website with valuable information page after page.


According to statistics, businesses that blog receive 97% more links to their websites.


Having many great blog posts can increase the likelihood of another website linking to your website. When other websites consider your information valuable to their readers, they will more likely direct them to your site.


This process will boost your credibility and reputation in the industry while also driving more traffic to your website. Links can help you get more visitors who are reading other websites in your industry.


Internal links also help visitors in finding the information they look for on your website. These links also assist web crawlers in figuring out how your website is structured. When you link from one page on your website to another, you’re laying out a clear path for users to navigate.


A blog adds new site pages to which you can link internally. It also allows you to direct site traffic to other pages that can help visitors.

Rank for more keywords

Keywords are an essential component of any good SEO campaign. Blog posts are a great way to use keywords in a natural and organic manner.


You can even center blog posts on inquiries related to your business to drive traffic and answer frequently asked questions. 73% of bloggers say they tailor their content to a very specific audience.


You should perform keyword research to figure out what other search phrases people use that relate to what you offer. Then you can start publishing content accordingly. Bloggers earning more than $50,000 per year are 4.3 times more likely to do keyword research.


Depending on the SEO keywords you’ve chosen, you can use a variety of techniques to get high rankings, depending on the types of keywords you focus on.


You can target long-tail keywords that are more targeted and easier to rank for. You can also target more popular keywords by publishing long-form content and creating content silos.


But you need to avoid keyword stuffing. This is a practice of overusing keywords on a web page to manipulate search engine rankings.

Optimize Your Blog Posts for SEO Before Publishin

Optimizing your blog posts for SEO is one of the most effective ways to achieve long-term, SEO results. 


The goal of content optimization for SEO is to improve search engine visibility. 


Here are some simple steps you can take to boost your visibility and online presence: 


  • Recognize the user’s search intent 
  • Use strategic keyword targeting 
  • Create in-depth content 
  • Make your content easy to read 
  • Establish the structure of your blogs
  • Pay attention to visual optimization 
  • Keep your content up to date

Measure How Blogging Impacts Your SEO

Writing and posting blogs takes a lot of time. But in order to find out whether your content resonates with your audience, you need to measure the success of your blogging.


The best way to do this is by analyzing specific metrics.


Analyzing your overall organic traffic is not a good way to see how your blog helps your rankings and traffic.


Because of Google algorithmic changes and seasonality, your traffic fluctuates over time. Search volume of a keyword varies each month. Simply looking at total organic traffic per month will not give you an accurate picture of whether your blog posts drive traffic to your website.


What you should do is figure out how to track the performance of specific blog posts, and see how they change over time. You can do this with Google Analytics by filtering organic traffic by page, or with Google Data Studio. When it comes to determining the success of your blog posts, consider the following metrics:


  • Web traffic
  • Pageviews
  • On-site engagement
  • Inbound links

Final Thoughts

Blogging can help improve the SEO of your website. Your site’s organic clicks, page indexing coverage, and search engine rankings can improve by creating relevant content for various types of search queries, incorporating important keywords, and encouraging backlinks from high-quality websites. Blogging can be an effective tool for increasing traffic to your website and establishing your authority in your industry.


More Content Hub