PPC (Pay Per Click) is a cost-effective and straightforward advertising strategy where you only pay when customers express interest.
There are numerous PPC campaigns, all being data-driven to follow the buyer's journey. PPC can accomplish many goals for opportunistic business owners, such as increasing traffic, boosting sales, or both. Tactica is the leading PPC service provider. You need someone with just as much passion as you for your business. Our PPC efforts are known to increase ROAS by ten times.
Tactica offers a wide range of expert pay-per-click management services:
Our PPC process starts with an analysis of the strengths and weaknesses of your competition. By looking at existing ads, we can understand what they need. We leverage experts from multiple niches to encourage deep understanding. Through this process, we create compelling advertising.
We provide you with a dedicated PPC manager that works with you to establish clear and concise targets. This complete process can involve the creation of optimized landing or service pages. Our campaign structure is built entirely on your goals, allowing you to focus on your business.
Tactica's advertising has a proven track record of conversion rate optimization. CRO is the process of creating the highest possible conversion rate through effective strategies. We do this through a deep awareness of the buyer's journey, creating ads targeting your customers' pain points.
Data-driven advertising follows the latest trends in your industry. Tactica's process also includes gathering information related to these patterns, allowing us to optimize your PPC campaigns. Many factors impact why a customer clicks on your ad; our effective use of data gives you a complete picture.
Tactica's paid search strategists work across multiple industries. This expertise allows us to target long-tail, high-converting keywords. Use our engaging approach to get your page content in front of your target audience. With paid search becoming more competitive, you need a dedicated team to help you stand out.
Good landing pages address all potential customer doubts. You get more results than the average ad manager by directing them to these unique pages that address problems directly. Tactica also offers web-based services to create an effective sales funnel worthy of your company.
Our PPC tracking team evaluates results based on historical data and changing factors in your industry. We regularly provide these updates to you, so you see a return on your investment. Tactica's process ensures your PPC budget drives you closer to your business goals.
Get PPC advertising expertise across all major platforms. We offer you both search and display ads and can even work with video-based content. Our Tacticians also have expert training on Amazon, Google, and local service targets. If you need it, Tactica does it.
Tactica provides PPC services that guarantee results for your company. Below are some other reasons you should choose us.
Our PPC team has the expertise you need. We work with numerous clients across all industries, showing results in each one. Regardless of what ad services you need, Tactica has the staff and the talent to handle cost-effective campaigns that work for your business.
This expertise comes with the knowledge that PPC has no "one-size-fits-all" solution. It requires deep industry knowledge from those who are willing to cooperate. Your business goals are priority number one for Tactica, ensuring your company vision is at the center of what we do.
Our services will work for you. Tactica's transparent reporting processes allow you to see your Return on Investment (ROI). Given that we focus on transparent communication, you won't need to wonder if something is working. Our frequent updates will allay all your concerns.
Tactica's contracts are flexible to meet your needs. Through us, you don't have to worry about long-term contracts. You can terminate at any time, which comes from our confidence. We want you to stick around because we provide good work, not because you don't feel you have a choice.
To guarantee success, we have a six-step process for all PPC campaigns:
Assign an Advertising Specialist to Your Account
We start by assigning you a dedicated PPC specialist for your business. This gives you one point of contact to speak with to address all your concerns. To save you both time and money, a free consultation is provided so we can learn about your business (and you can learn ours).
Our process looks at your competitors to identify what you need to overcome them. Tactica's complete ad strategy seeks to overcome those weaknesses while exploiting others. This process positions your business as a leader in your industry, outperforming the competition by writing compelling ads to address these issues.
Monitor Your Ads & Optimize
Tactica remains active in pursuing the best possible conversion rate for you. All low-performing ads are removed before they are allowed to waste your money. We then quickly replace those ads with high-performing ads based on data gathered from our continuous testing.
Identifying Keyword Opportunities for Your Business
Keywords are the heart of any PPC campaign. Our focus is to find relevant keywords from people who search for your services. We do this by looking at the complete set of potential keywords, focusing on those with tremendous conversion potential.
Our ad creation process goes through multiple layers of scrutiny. The header, ad copy, and ad groups are optimized for the best potential keywords, ensuring quality ads that exceed your needs. This process involves A&B testing, ensuring we have data behind what ads work for you.
Reporting & Communication
We provide you with regular reports on all changes, with open communication from your personally assigned PPC manager. This process is done with no effort on your part, ensuring you can focus on performing for your clients. You will see an increase in your sales count, traffic, or any business objective through these reports.
Need help? Here are the top questions asked by our subscribers:
PPC, or pay per click, is an advertising style where you pay when someone clicks on your ad. It is the most cost-effective advertising method available because good advertisements are guaranteed to give you a return on your investment. PPC also targets various demographics, enabling you to use data to increase your sales potential.
What's the difference between SEO and PPC?
SEO (Search Engine Optimization) includes practices for increasing your ranking by appealing to search engines. PPC (Pay Per Click) increases your exposure by paying for advertising. SEO is typically better for long-term strategies, while PPC creates short-term results. Both can be equally important to remaining competitive in your industry.
What type of results can I expect?
PPC has quickly identifiable results, typically creating more sales almost immediately. PPC is one of the quickest forms of exposure out there. Some PPC campaigns can take days or weeks to see results. This time depends on how quickly it takes the marketing team to identify effective advertising. As said earlier, there is no "one-size-fits-all" approach to PPC.
Why should I advertise with PPC ads?
PPC ads are the most effective form of advertising because they provide guaranteed results in the right hands. PPC is heavily data-driven, enabling advertisers to target repeat buyers who are more likely to purchase your product. Retargeting is impossible through other forms of advertising. Because PPC targets people who have already expressed interest in your services (or similar services), you increase your sales potential heavily through direct advertising.
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