Home / Learn / Link Building

How to Get Natural Links: An In-Depth Guide

On this page, we’ll go over what it means to build links naturally and how you can use it to improve your website’s off-site SEO metrics and get more organic traffic from search engines like Google.

Rilind Elezaj


How to Get Natural Links: An In-Depth Guide

Getting natural links to your website is a must if you want to rank high in search engines. Natural links function similarly to votes or testimonials from other websites; the more you have, the more people will recognize that you produce high-quality, insightful content.


Search engines rank pages higher in search results based on the number and quality of links pointing to those pages. The more links you have, the higher your chances of ranking well when someone searches for keywords related to your business’s website.


But how can you get these links in the first place? After all, most people prefer to link to sites they are familiar with, so you won’t find many people willing to link to your brand-new website.


On this page, we’ll go over what it means to build links naturally and how you can use it to improve your website’s off-site SEO metrics and get more organic traffic from search engines like Google.

What Are Natural Links?

A natural link is one that happens naturally (rather than being placed by your business). Natural links are a significant factor in how Google’s algorithm ranks web pages in search engine results pages. They represent a vote of confidence in which content webmasters believe is important for their users.


As a result, naturally building links can boost organic website traffic, search engine rankings, and trust. Natural link-building is the process of naturally generating backlinks without the use of artificial link-building techniques. Natural links don’t have tracking parameters and cannot be found in sponsored or paid content. A natural link is a reference to a piece of content, a website, or a source.


Natural link building happens naturally and is in line with Google’s Webmaster Guidelines for Search. This prevents the use of unnatural link-building techniques, known as link schemes, to artificially boost a website’s ranking in organic search results. Natural link building is important because it is the most secure way to boost a website’s SEO. Natural link building is a good authority signal for off-site search engine optimization.

Examples of Natural Links

  • Natural Anchor Links: These are links that happen naturally without a specific keyword or brand name. They often use phrases like ‘click here’ or ‘this website.’


  • Branded Anchor Links: These links include your brand name instead of a keyword. Many websites use branded links when linking to other sites.


  • URL Anchor Links: These are links that use the web page’s address as the link text.


  • Editorial Links: These links are created naturally based on the quality of the content, with no agreements or attempts to improve search engine rankings. Editorial links are the best kind of links a website can have.


  • Resource Links: You can find these links on web pages that list useful links to other websites.


  • Social Media Links: These links are created when people share a website’s links on their social media accounts. It also includes adding links to your own social media accounts, which is a common practice.

Natural Link-Building Tips

Website owners don’t randomly link to other sites. They only link to sites that provide them with a good reason to create a link. This means your website needs to offer something unique, innovative, and captivating all at once. It’s not a simple task, but here are some ways you can achieve it.

Create High-Quality Content

One of the best natural link-building tips is to create linkable resources in order to attract backlinks organically. The term content refers to anything you create for your website. In fact, one of the best ways to get new links is to create content that is so good that other site owners can’t help but recognize you for it.


You can accomplish this by creating infographics, which are visually appealing data visualizations. You can also create long-form content or ebooks about your industry. How-to videos are also a great way to get other sites to link to you while also sharing your work.


Publishing high-quality content allows you to gain links from other websites that show your authority as an informed and trustworthy authority in your field. You can get more links the more content you create.

Create Content on Popular Topics

Write about popular topics that many people are interested in. If you’re among the first to write about these topics on your website, it can boost your ranking on search engines like Google. When your site ranks high, it means it appears near the top of search results.


This is important because people tend to click on the top results. When other website owners see your site at the top, they may naturally link to it in their own content. These links are valuable because they can increase your website’s visibility and credibility.

Share Facts & Statistics

Journalists, bloggers, and publishers are always looking for accurate information and statistics related to their industry. They want to add credibility to their content without going through the trouble of conducting their own research. By writing articles that compile a list of selected facts and statistics, you can attract links from websites that have high credibility.


The key is to identify popular keyword phrases in your industry that include words like facts or statistics. This way, you can focus on topics that people are actively searching for on search engines. When others find your articles useful, they may reference and cite them in their own articles, creating natural backlinks to your site.

Repurpose Content

Content repurposing means using the same content in different places online while providing a link back to the original source. For example, you can take quotes from a blog post and turn them into eye-catching graphics that can be shared on social media.


Social media is a great tool for spreading the word about new content on your website. By promoting your own content on social media, you inform your followers about what you’re up to and encourage them to share your content with their own followers. This helps create awareness and has the potential to earn you new links.


It’s important to note that links shared on social networks are not considered earned links. The value lies in the people on the social networks who can help you, not the network itself. Keeping this in mind, focus on creating posts that engage users and ask them to spread the word. Hopefully, people will come across your content, enjoy it, and link to it from their own websites.


There are countless ways to repurpose content and share it on different platforms. This helps more people discover your best content, which can lead to more natural links.

Set Up Interviews

Taking part in podcast interviews, YouTube shows, and local broadcast stations is a natural way to build links. When you appear on these platforms, you often receive a dofollow link in the show notes or the blog post promoting the episode. This link provides valuable SEO benefits.


Also, going to interviews helps increase your brand’s visibility, opening up many opportunities for natural link-building. As more bloggers and journalists notice your business through these interviews, they may choose to link to your website, creating even more links.


Natural Link Building Benefits

You’ll eventually notice several benefits once you start building links. Link building allows you to attract more traffic from other websites, which results in new visitors to your own site.


As more websites link to yours, you will rank higher in search engine results, giving you more visibility. That means that if someone searches for your industry on Google, they’re more likely to find you rather than your competitors. This is because Google considers each link to your page to be a sign of quality, and they prefer to direct their users to high-quality websites.


When someone reads good content and notices a link to the author, they will most likely click on it to learn more about the author. That person may then subscribe to your newsletter, follow you on social media, or read your blog. A simple link can help both businesses and consumers form new relationships. Referral traffic, when combined with higher search rankings, increases the number of visits to your site and online revenue.


People who recognize your company’s name are more likely to become customers. While this isn’t a quick way to generate new leads, it helps to build an audience of potential new customers by making sure they know who you are, what you do, and where they can find you.


When you receive a link from a popular site, you can display their logo on your website as a badge. This boosts your brand’s credibility and leads to higher conversion rates. Google will also consider you to be a more authoritative site, increasing your rankings in search engine results.


Final Thoughts

The best digital marketing tactic for boosting traffic and organic rankings while sticking to off-site SEO rules is to build natural links. These links are endorsements from other websites that show your content is valuable and trustworthy. As you build more natural links, you’ll benefit from increased website traffic, higher search rankings, and increased credibility, all of which will lead to greater online success.

More Content Hub