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Best Social Media for Marketing Based on Your Business

Some social media platforms are more ideal for marketing than others. So, if you’re looking for the best social media for marketing based on your business, keep reading.


Edona Shala

Content Writer

Best Social Media for Marketing Based on Your Business

Getting your products and services seen by a larger audience should always be part of your business plans, whether you’re starting a new business or own a large company. After all, more clients mean higher sales for your business.


In this sense, there’s no better strategy to reach the public than using social media.


The good news is that social media can help you find customers from all kinds of industries. However, with so many social media platforms available, it can be difficult to choose the best one for your business.


Some social media platforms are more ideal for marketing than others. This means you need to choose the right social network for your business’s target audience and one that matches your brand. So, if you’re looking for the best social media for marketing based on your business, keep reading.

Top Social Media Platforms for Business

When it comes to social media marketing, your best bet is to pick the platform that best fits your brand. This includes evaluating the platforms to see if your customer base is present, if they are engaging with businesses, and if the platform fits the character of your brand.


Before you make a decision, consider the following:

  • What is my long-term goal for social media marketing? Is the goal to sell, connect, or raise brand awareness?
  • Is my company B2B or B2C?
  • Who is my ideal customer/market?

These days, integrating social media marketing with your overall marketing campaign is a must. Nearly 3.2 billion people use social media on a regular basis, and many of them follow brands in addition to their friends and family.

1. Facebook

With nearly 3 billion monthly users, Facebook is the most popular social networking platform. According to this, 37% of people worldwide use Facebook.


People of all ages use it to communicate with friends and family, join groups, find local businesses, and follow brands. According to the most recent available data, the median age of Facebook’s advertising audience is 32 years old. 


More than 200 million businesses use Facebook tools, and more than 6 million marketers actively promote their businesses on Facebook. Therefore, it’s a pretty safe bet if you plan to have a social media presence.


Almost all content formats work well on Facebook, including text, images, videos, and stories. However, the Facebook algorithm prioritizes content that sparks interactions between people, particularly those with family and friends. 


Facebook is a great social media marketing tool for:

  • Building relationships with customers
  • Announce changes in hours, events, and milestones.
  • Hold discussions and live streams


Because organic reach on Facebook is limited, it’s best to use Facebook advertising for generating leads. 


You can use Facebook Ads Manager to create ads that target users based on:

  • location, 
  • age, 
  • gender, 
  • relationship status, 
  • education, 
  • interests, 
  • job title, 
  • buying habits, 
  • device usage. 


Facebook also gives you the option to create Custom Audiences using the database of phone numbers or email addresses you’ve collected to reach your current clients. You can also use Facebook Pixel to reach out to customers who have previously visited your website. 


With such a wide audience, Facebook allows you to turn your customer base to a community. 

2. YouTube

YouTube is a video-sharing platform where users spend 23.4 hours per month on average. It is the world’s second most popular social media platform, as well as the world’s second most visited website after Google.


If you use video to promote your business, you need to include YouTube in your marketing strategy. 13.8% of internet users between the ages of 16 and 64 use videos for brand research.


Product reviews, tutorials, how to videos, and other similar types of content perform especially well on YouTube. The key to social media marketing on YouTube is to add value through your content.


A video you create will also begin to appear in Google and YouTube search results, and you can promote it on your other social media accounts. Aside from the views you receive directly on the platform, you can also use YouTube to host videos that will be embedded on your website. Visual content is an effective way to keep site visitors interested.

3. LinkedIn

Over 875 million people use LinkedIn worldwide, and 60% of LinkedIn users are between the ages of 25 and 34.


LinkedIn is the most popular professional social networking platform. It’s a thriving community of professionals who share and connect on a professional level, making it far more formal than other social media platforms. As a result, its users respond better to B2B content than B2C content.


LinkedIn is a great place to express your company culture and build your personal brand in tandem with your business brand. There are numerous LinkedIn company page features to take advantage of, so build your page carefully. LinkedIn is an excellent platform for:

  • Finding top talent
  • Making connections with partners, peers, and customers
  • Sharing company successes and culture
  • Sharing industry insights and news

4. Instagram

Instagram is the world’s fourth most popular social networking platform. People use Instagram to follow influencers and brands that they buy from and who support their personal values.


Instagram is a great place to show off your products or services through photos or videos. You can share a variety of content on the app, including photos, videos, stories, reels, live videos, and IGTV for longer-form videos.


Worldwide, 62.3% of Instagram users say they use the platform to follow or research brands and products. After viewing a brand’s stories, 50% of Instagram users say they visited their website.


Instagram is among the youngest platforms out there, with a majority of users under 25. As a result, it is ideal for brands or businesses that want to reach out to young demographics.


As a brand, you can set up an Instagram business profile, which offers detailed analytics on your profile and posts as well as the ability to schedule Instagram posts using third-party tools.


Instagram is great for photos and short videos with a small amount of text. It also integrates with your Facebook and Twitter accounts, so you can use the same photos across multiple platforms. It’s also a great source of user-generated content from your target audience, as users share content and tag brands.

5. TikTok

TikTok is a video-sharing app for short videos. It is one of the world’s fastest-growing apps and recently passed Google as the most visited internet site. In 2022, TikTok had 755 million users globally.


TikTok allows users to create and share short videos. The app includes a large library of sound effects, music snippets, and filters to enhance and make the videos more engaging. There are videos for almost every interest, ranging from dancing and challenges to DIY tricks and make-up tutorials.


It started out as a tool for making videos, but it has since transformed into a marketing haven. Ads on TikTok reach 18.6% of all internet users worldwide.


Small businesses that want to grow their businesses on this platform should focus on comedy and entertainment. Engaging, video-based content with these qualities goes a long way.


Young people make up the vast majority of TikTok users. So, if your target demographic is young, TikTok is a great platform for your business to be on.


Businesses are figuring out how to use TikTok as a marketing channel, but keep in mind that the primary reason people use TikTok is for entertainment, so make sure your videos reflect that. Use TikTok to:

  • Take part in popular challenges.
  • Share fun and inspiring videos.
  • Be relatable.

Aside from sharing videos about your company, you can also promote it by using TikTok’s advertising features.

6. Pinterest

Pinterest is a one-stop shop for finding inspiration and new products and ideas. Users “pin” photos on Pinterest that link to websites, product pages, blog posts, and other internet content. 445 million people use Pinterest each month.


People use Pinterest mainly to follow or research brands and products. Pinterest is a must-have if you run an eCommerce business. Pinterest also includes a shopping feature, which makes it easier for businesses to promote their products on their website.


Pinterest users are 7 times more likely to purchase products they’ve pinned, making it an excellent platform for driving traffic to your website.​


Fashion, beauty, home, gardening, and DIY are among the most popular topics and themes on the social platform. So, if your company is in any of those industries, you should consider using Pinterest marketing.

7. WhatsApp

WhatsApp is a messaging app that is popular in over 180 countries. Originally, people used WhatsApp to send text messages to family and friends. People gradually began communicating with businesses via WhatsApp.


WhatsApp’s business platform enables businesses to provide customer support and share updates with customers. Small businesses can use the WhatsApp Business app, while big companies can use the WhatsApp Business API.


WhatsApp, as the most widely used messaging platform, can be an excellent customer service channel for your company.

8. Twitter

Twitter, which has approximately 238 million monthly active users, invites an audience that enjoys posting news, entertainment, sports, politics, and other topics. What sets Twitter apart from most of the other social media platforms is its emphasis on real-time information—what is happening and trending right now—in only 280 characters.


You should be active on all social media platforms on a regular basis, but this is especially important here. Many people use Twitter to stay up to date on news, to follow brands, and to get customer service.


Many brands use Twitter as an additional channel for customer service. Twitter handles more than 80% of social customer service requests.


Twitter also makes it simple for users to share links to new blog posts and pages, and if you do it on a regular basis, you will direct users to your new content. If you make a habit of sharing useful and informative content from other sources, you will establish yourself as an industry authority.


When done correctly, people can favorite or retweet what you’ve written, allowing you to reach a larger audience and potentially making your content go viral.

Choosing the Ideal Social Media Platforms for Your Business

With hundreds of social media channels to choose from, it’s easy to get confused about which social media platforms are best suited to your business.


It is best to think about your goals and the type of business you run. The platform you choose should be influenced by the brand’s personality, products, and services. You don’t have to be everywhere at once; it’s better to focus on two to three sites and do them well than to create poor content for five or more platforms.


Market and competitor research is also essential when deciding on the best social media platform for your business.


If your business is highly visual, such as interior design, you should use visual content platforms such as Pinterest. If you are in the B2B business space, LinkedIn should be your first choice.


If you have a target audience in mind, define why you want to use social media. Some brands use social media to entertain, drive sales, raise brand awareness, and even provide customer service.


Direct communication platforms, such as Facebook, Twitter, or WhatsApp, are ideal for providing customer support. As a result, if that is your goal, you should use them.


It’s worth noting that each business social network has its own personality. Knowing how each platform works can help you choose the best social media platform for your business’s needs.

Final Thoughts

The best business social media platforms can help you market your brand and reach new customers.


Before deciding on the best social media platform for your company, make sure you understand your target audience, your goals, and the available platforms. Using social media in marketing gives your company a personality with which your audience can communicate and connect on a deeper level.


The most important thing to remember, no matter which platforms you use or how you use them, is that social media is not a platform for pitching your business. It’s a place where you can express yourself, show your values, share useful information, and help those around you.

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