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What Are Referring Domains and Why They’re Important

Backlinks are one of the most important ranking factors.

Edona Shala

Content Writer

What Are Referring Domains and Why They’re Important

Backlinks are one of the most important ranking factors.

 

Quality backlinks are what propel websites up in the SERPs. But not all backlinks are created equal, as we already know. So, the goal is to get backlinks from the best websites possible. These websites are also known as referring domains, and backlinks from authoritative referring domains have a significant impact on ranking.

 

Let’s go over the specifics of referring domains, why they’re important, and how you can get more backlinks from great referring domains.

A Referring Domain: What Does It Mean?

Referring domains(RD) are backlinks from other websites that point to your site. Backlinks are simply hyperlinks, and referring domains are the websites that generate these links.

 

Referring domains are external websites that direct users to your site and are sometimes referred to as “linking domains.”

 

Every referring domain may carry one or more links to a website. So, if every domain in your backlink profile links to you only once, the total number of referring domains and backlinks acquired will be equal.

 

In other words, if a website has a backlink from Wikipedia, it has only one referring domain. Even if it has two Wikipedia backlinks, it only has one referring domain. If it has a link each from Wikipedia and another web page, it has two referring domains. Ten different websites that link back to your page are considered ten different referring domains.

 

What Is the Importance of Referring Domains and Backlinks in SEO?

There is a direct relationship between referring domains and search traffic. You get more traffic the more referring domains you have.

 

Backlinks and referring domains all play a role in one another. Everything fits into a larger link-building strategy. To increase your authority, you need sites to link to it, and you also need to increase the authority of your domain to increase organic traffic.

 

Of course, it all begins with quality, properly optimized content that benefits a specific, well-targeted audience. If you have that, make sure you have enough referring domains directing links to your content.

 

When it comes to building backlinks and referring domains, it’s important to avoid glamourizing quantity over quality.

 

You need backlinks from referring domains with high domain authority to raise your domain authority and rank higher on Google.

 

The quality of the referring domains from which you receive backlinks is as important as the number of backlinks to your domains. In fact, the quality of the referring domains may have a greater impact on your link-building strategy.

 

You want a lot of different types of backlinks, as well as as many quality referring domains as possible. Getting 100 backlinks from 10 referring domains appears to be relatively better compared to getting 100 backlinks from a single referring domain.

 

Although it is nice to be endorsed by the same website many times (via backlinks), the value of each backlink decreases each time that site sends you another link. In other words, Google will assign diminishing returns to each successive backlink gained from the same referring domain.

 

Backlinks from the best-referring domains should be the focus of your link-building efforts. Those who exhibit the following characteristics:

  • Authoritative
  • Trustworthy
  • Good backlink profiles
  • Not serial linkers
  • Relevant to your industry


Referring domains are sources of web traffic that search engines like Google take seriously. They may represent your business relationships and reflect the content of your website. To maximize your performance in the SERPs, you want to be associated with as many high-quality referring domains as possible. And you should always aim to increase the number of referring domains.

Steps for Checking Referring Domains

Knowing the number of referring domains you and your competitors have is important if you’re trying to build a website. The Google Search Console backlinks and referring domains report will give you a comprehensive view of your backlinks and referring websites.

 

Once you’ve linked your website and created your account, Google Search Console will display an overview page. Locate the Links report in the left sidebar by scrolling down. In the links report, you’ll find six metrics related to referring domains and backlinks.

 

  • Total Number of External Links: This shows the total number of backlinks to your site from other websites.
  • Top Linked Pages (External): This displays which of your website’s pages are most frequently linked from other websites.
  • Total Number of Internal Links: This shows the total number of links from your website to other pages on your website.
  • Top Linked Pages (Internal): This displays the pages on your website that have the most links to them from other pages on your site.
  • Top Referring Domains: This shows the top referring domains that link to your website.
  • Top Linking Text: This displays the anchor text used in backlinks to your website by other websites.

How to Get More Referring Domains

Getting high-quality links from authoritative websites should be one of your main goals at all times. The centerpiece of your link-building strategy should be adding high-quality referring domains to your site’s backlink profile. You could be losing out on potential traffic, sales, and engagement if you don’t get high-quality referring domains. Let’s go over some options for doing this. 

Analyze a Referring Domains Report

Use an SEO tool that provides a referring domain report, such as Ahrefs, as a starting point for analysis and strategy development. If you don’t use a report like this, you will be at a disadvantage. They provide a lot of useful information, such as showing you every backlink coming from each referring page from a linking domain and allowing you to do competitor analysis.

Identify the Best-Performing Pages

When it comes to improving your marketing strategies, identifying the pages with the best-performing content, those with the most backlinks, and referring domains is a good place to start.

 

The goal is to find partners you can collaborate with to gain more links from their referring pages. You can do this by scanning your current backlink sources for the most authoritative domains.

 

Identifying popular, well-known domains in your industry/niche that aren’t yet linking to you is also important for obtaining new backlinks and should be part of your link-building campaign.

 

Analyzing the competition’s link profile and list of referring domains will provide you with ideas for how to improve your situation.

 

Identify Potential Partners

You can find websites to collaborate with when analyzing referring domains, both your own websites and your competitors.

 

If you need to find a place to publish promotional materials for your product, you have a better chance of reaching an agreement with a website with which you have worked before.

 

So, go through your backlink profile, identify some high-trust websites that have linked to you a few times, and contact the website owners to discuss a possible partnership.

 

You can look through your competitors’ backlink profiles to see which websites they collaborate with regularly. Take a look at the sources of those links. If they are, blog post links, and you are interested in guest blogging, reach out to the website owners to start building partnerships.

 

 

Create Great Content

Creating good content is one of the simplest ways to increase the number of referring domains for your website. You need to gain the trust of your target audience as well as other website owners to increase the number of referring domains.

Because content is one of the primary drivers of backlinking, your site is more likely to receive links if it has high-quality content. A good content marketing strategy will help you reach and grow your target audience, gain referral links, and increase conversions.

There are multiple ways to create content:

  • Publish informational content to establish your expertise in a field.
  • Create case studies to help you gain industry recognition.
  • Make informative videos (Q&A, and how-tos) and infographics that visitors will want to look at and share.
  • Write press releases to generate interest in your products and services.
  • Interviews, research papers, eBooks, guest blogging, and other similar activities.

Get Your Content Out There

Sending shareable content to authoritative referring domains from which you want backlinks is a great idea. Send your articles and infographics to webmasters.

 

Guest blogging is an excellent way to establish yourself as an expert in a field by writing for other authoritative websites. Your blog post can provide links to your author bio.

 

You can also look for ways to connect with journalists in need of content for their stories in exchange for a backlink to your site.

Become More Audience-Focused

Knowing your target audience is essential for digital marketing and SEO. It will not only allow you to create targeted content strategies and blog posts that engage visitors and reduce bounce rate, but it will also help you with keyword research and increase the likelihood of your sites receiving backlinks and thus referring domains.

Identify the Most Relevant and Popular Referring Domains

This involves searching your existing backlink sources for the most authoritative domains in order to find partners with whom you can collaborate to gain more links from their referring pages. Identifying popular, well-known domains in your industry/niche that aren’t yet linking to you is critical for getting new backlinks and should be part of your link-building campaign.

Link Exchanges

A link exchange is when you offer to find links for another website in return for them adding a link to your website. If you have a new website, this is a great strategy because the people you’re emailing may not want a link from you if your website has a low DR. They’ll agree to give you a link if you can get one from a site with a high domain authority (DR).

Improve Link-Building Strategies

Conduct research to develop data-driven and up-to-date link-building techniques that will undoubtedly help in the growth of your brand. Follow search engine best practices and standards to get the best-referring domains for your site.

Conclusion

You should now have a better understanding of what a referring domain is, why it’s important, and how to get more backlinks from high-quality referring domains.

 

Remember that a website can help you create a positive, well-known brand and spread your message across the internet. With your newfound knowledge of referring domains, get to work on gaining as many high-quality domain referrals as possible and increasing the value of your website.

FAQs

There is a direct relationship between referring domains and search traffic. The more referring domains you have, the more traffic you get. Backlinks and referring domains all impact one another. Referring domains are web traffic sources that search engines like Google take seriously. They may represent your business partnerships and reflect the content of your website. To maximize your performance in the SERPs, you want to be associated with as many high-quality referring domains as possible.

The vast majority of websites do not receive Google traffic due to a lack of backlinks and referring domains. This is why it’s crucial to know the difference between the two. The ratio of referring domains to backlinks is critical in determining whether a website will rank higher in search results. A website with many backlinks but few referring domains is considered a red flag by search engines like Google.

 
 

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