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How to Make an Interactive Website

The best websites are created with the user in mind. Websites that allow user interaction, communication, and response to various forms of content are known as interactive websites.

Rilind Elezaj


How to Make an Interactive Website

The best websites are created with the user in mind. Websites that allow user interaction, communication, and response to various forms of content are known as interactive websites.


User-centered design is especially effective on interactive websites. They are not only personalized and playful, but they also give users control over their experience and help by directing them to relevant information.


Because your website is an important part of your marketing strategy, it’s vital that you encourage people to engage with it as much as possible. Engaged visitors will return to your site regularly, subscribe to your email newsletter, purchase your products, and share your message with others.


As we explore the benefits of creating more engaging experiences for your customers, in this article, you can learn how to make an interactive website and key features that should be included.

Key Features of an Interactive Website

A website’s features can create an exciting and interactive experience. There are some features that most people typically seek in a website. Each website is unique and offers different qualities, but there are several key features that immediately capture and hold the user’s attention.

Loading animation

Loading animations are an excellent way to grab and hold the user’s attention right away. They can showcase the personality of your brand and delight users in addition to reassuring them that the page is loading.


Many loading animations will show how long it will take for the page to load, making the wait seem shorter and viewers less likely to bounce.


You can do this in a variety of ways, but if you want to get creative, use GIFs and other visual elements, such as a loading bar or spinning wheel, to show when the content loads. You can also add audio cues such as sound effects to let users know how long they need to wait to see the loading content.

Scrolling effects

Interactive websites have a nice design and are fun to scroll through. You want users to enjoy browsing your site and finding your content as much as possible. In this case, scrolling effects can be useful. Some of the most popular options are:


  • Horizontal scrolling: Instead of scrolling up and down, this scrolling pattern allows the user to scroll left and right to see content from the sides of the window.


  • Infinite scroll: Once a user reaches the bottom of the page, content continues to load using an infinite scroll. 


  • Parallax scrolling: This scrolling pattern builds an illusion of depth. Essentially, some elements on the page are either fixed in place or set to scroll slower than others. This creates the illusion that some elements are moving ahead of others, simulating 3D movement.


  • Dynamic scrolling: Where elements show up and change when you scroll down the screen. Often, web designers will arrange the page so that the background or a prominent feature remains static while other elements move as the viewer scrolls.

Hover animations

Hover animations are another type of animation that can delight your visitors. Hover animations are CSS classes that appear when a user hovers over a website element or link.


When a user hovers over an animated element, such as a button, it can change color, expand, shrink, spin, and do other things, depending on how you coded it. Hover animations, like loading animations, are enjoyable for visitors and reassure them that your site is functional. These visual and entertaining types of content can capture web visitors’ attention and keep it for as long as possible.



A carousel is a moving slide show of images on a page. Carousels, for example, are used on interactive websites to display large images such as photos or artwork. These slides are engaging and informative, and they can help keep your audience on your site for a longer period of time. 


A carousel slider, when done correctly, is an excellent way to organize serial content or many, separate pieces of content. It can also increase user engagement and provide a better experience by allowing visitors to navigate this content quickly and easily, especially on mobile.


  • For pages with only two or three images, you can use an inline carousel. This carousel allows visitors to concentrate on one image at a time without having to scroll through multiple pages. 
  • For pages with multiple images, use an infinite loop carousel. Visitors can scroll through this carousel until they click out or close their browser window.


Adding videos to your website is a quick and effective way to make it more interactive because users are more likely to play, share, and engage with videos than with text.


It can also help to increase conversions. Customers are ten times more likely to interact with videos than they are with text. They’ll spend 88% more time on pages with videos.


Websites with a lot of text-heavy content benefit from video interactivity and engagement. Rather than just text, you can use videos as the primary source of information on your website. You can use videos to create interactive websites as clickable links within articles or posts, to show a feature or product, or to show a section of your website.


Quizzes, surveys, and forms

Through online surveys, quizzes, and forms, you can encourage people to interact with your website.People enjoy quizzes and usually don’t mind taking a few minutes to complete one. In addition, because they’ll be on your site for longer, it will help reduce your website bounce rate.


To create engaging quizzes, surveys, and polls, you can use a form plugin like WPForms for WordPress. It allows you to create polls and display the results in real time on your website. You can also create surveys that change dynamically based on people’s responses.


Forms on your website will improve communication between you and your visitors. Contact forms allow users to ask you questions directly. They can help you in gathering demographic data to help you narrow down your target audience.


These features not only make your site more interactive, but they can also help you understand your potential customer’s needs and get feedback on how you’re doing.


Add testimonials and feedback about your user’s experience with your brand.


Ratings are probably the most popular way to generate feedback, and they come in a variety of formats, so you can pick the one that works best for your company.


Simply asking users to rate their experience after buying a product or service can help you increase the number of ratings. You can create surveys and voting systems to collect data that you can use to test and optimize the user experience of your website.

Maps with locations

When it comes to helping customers in finding your products or services, maps can be very helpful.


Allow customers to easily find you, learn more about your services, and make a more informed decision directly on your website. Choose an interactive map that provides viewers with interesting information about every location.


Live chat button

Integrating a Live Chat Button into your website allows you to instantly engage with new visitors. This feature eliminates the need for them to exit and look up contact information from other sources. You can be there if someone needs support or asks for important information.


This connection enables your visitors to interact while they are still engaged in the content you provide, rather than switching between tabs or windows.

Social sharing buttons

Your website design should include buttons to subscribe to your newsletters, blogs, podcasts, or social media accounts in visible places on your page. To maximize the reach of your website, it’s crucial to promote it on social media platforms.


You should also include buttons that allow users to share your content directly to social media platforms from the page.


This way, if someone visits your site and enjoys your content, they can easily share it with their networks which allows them to interact with your brand. With a WordPress plugin like Shared Counts, you can easily add social sharing buttons to your site.


Remember that engaging with fans and followers on social media is also essential. People appreciate it when brands engage with them online.



Gamification is a psychological technique used by website owners and marketers to improve the interactivity of their sites and increase conversions.


Combining the fun of a game with the lead-generating magic of an opt-in form or a discount opt-in form makes your website more interesting. People will want to know what happens when they spin the discount wheel, but they won’t know until they enter their email address. This is also a good way to grow your email list.

Creating an Interactive Website

To create an interactive website you need to pick the right types of interactive features and incorporate them into your website plan and strategy.


You may boost your chances of engaging with audiences and increasing the number of conversions you receive by taking the time to think through your options strategically and choosing options that match best with your brand.


Plan out the design

One of the most important factors in adding interactivity to your website strategy is the design of your website. Understanding the best design styles that represent your brand and the message you want to send is key to learning how to create an interactive website.


You need to make sure that visitors are entertained and engaged by your website and experience right away. 94% of all first impressions on a website are design-related. To create a positive interaction for users, your overall design should be functional and pleasing.


Plan out the details of your website design, such as the colors, font pairings, and overall layout.


Page Speed and SEO

Including interactive elements can sometimes slow down your page speed.


It is critical to monitor your page speed and make sure your interactive elements are not slowing down your site. Users now expect websites to load in under two seconds because of the quick availability of information. If your site takes too long to load, they’ll move on to another.


As you design and implement interactive features for your website, keep your load speed in mind. If you can increase the speed of your website by just one second, you will increase conversions by 7%.


You also want to make sure that your SEO is not harmed. If your site is heavily reliant on content for SEO, removing copy for a video may not be the best option.


Mobile-Design options

Users spend 70% of their internet time on mobile devices, so the majority of website visitors will come from them. This means that your interactive elements need to be mobile-friendly.


It’s beneficial because 52% of people are less likely to engage with a company if the site looks bad on mobile, whereas 74% of users are more likely to return to a website that has a mobile version.

Simple navigation

Interactive elements such as animations and interactive scrolling can be a good way to generate interest from a website’s first page.


However, a customer may want to quickly navigate to another page or visit a specific area of your site without engaging in interaction.


Make sure your navigation menus are clear and simple.
Make your site’s navigation menu easy to find and use. Allow users to easily find what they’re looking for.
Every page on your website should be accessible in some way via your menu, which calls for the creation of a carefully planned internal structure.
You should also make sure that they are easily accessible on any screen size.

Internal links

Linking is the most basic form of navigation. Simply having links scattered throughout your text will improve how your users interact with your website substantially.


Users will find it easier to find further relevant content on your site with links. When they can find more information by simply clicking on a link, they are less likely to leave your page.


The Benefits of an Interactive Website

Building dynamic websites requires a significant investment of time, money, and effort, but the reward is well worth it. The first and most obvious benefit is that an interactive website increases audience engagement.


This encourages more action and time spent on your website.


Interactive design allows you to tailor your website to the preferences of your target audience. On your website, you can track interactive actions such as when someone watches your video or shares your article on social media. You’ll be able to test which interactive elements work and which don’t because you can track your users’ interactions, allowing you to narrow in on the perfect personalization elements.


This also has a major effect on your bounce rate and SEO rankings.


When you use interactive elements, users will want to explore everything your site has to offer, visiting pages they would not have visited otherwise. People will become more familiar with your site and brand, which will increase their trust in your brand and overall brand awareness.


The innovative interactive design will drive traffic to your website and motivate visitors to share it with others. When people share your website, it helps in growing the number of mentions and backlinks.


When people link to your website from their own or their blogs, it spreads the word about your brand and may help to improve your Google ranking. The more high-quality links you have, the more authority and trust you will have in your brand.


Another important benefit is an increase in your conversion rates. Users who spend more time on your website are more likely to take key actions and progress through your marketing and sales funnels.

Final Thoughts

An interactive website can become a brand’s signature, helping you in increasing brand reach and awareness among target audiences. Knowing how to create an interactive website is a great way to improve your customers’ experience.


You can improve your conversion rates and help your audiences engage with your content by including a variety of interactive elements that draw them in and keep them coming back for more.

So, whether you’re starting a new website or redesigning an existing one, investing in web design is a smart decision. A great design can help you stand out from the competition, connect with your audience, and achieve your online goals.

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