Home / Learn / Social Media Marketing

How to Generate Leads on Facebook

Are you tired of scrolling endlessly through your Facebook feed, seeing the same old ads and posts from your friends and family?

Fatjon Kabashi

Head of Social Media

How to Generate Leads on Facebook

Are you tired of scrolling endlessly through your Facebook feed, seeing the same old ads and posts from your friends and family? Well, it’s time to take advantage of the platform and use it to generate leads for your business. With over 2.9 billion active users on Facebook, it’s the perfect place to reach potential customers and grow your business.


While many businesses have tried using Facebook for leads, the same old tactics can become stale and ineffective. That’s why you will find some innovative ways here to generate leads on Facebook that you may not have seen before. By implementing this strategy, you can stand out from the competition and reach a wider audience.


So, let’s dive into how to generate leads on Facebook in a fresh and effective way.

How to Generate Leads on Facebook

Getting leads from Facebook is a crucial part of any successful digital marketing strategy. However, with so many businesses vying for attention on the platform, it can be challenging to stand out and capture the attention of potential customers. Here are some effective tactics on how to generate leads on Facebook and how to take your business to the next level.


Create compelling ads

The first step to generating leads on Facebook is to create ads that capture the attention of your target audience. Use eye-catching visuals, compelling copy, and a clear call-to-action (CTA) to encourage users to engage with your ad and submit their information.


Pick a suitable audience

When creating your content, you should consider who your audience is. You can research the demographics of your audience to help you decide on a niche or a specific type of product. You can also research how people use social media and how they respond to certain types of content. This will help you determine how to appeal to your audience and ensure that they find your content useful.


Use lead ads

Lead ads are undoubtedly the most popular strategy for generating leads on Facebook. These are sponsored posts that display on your target customer’s News Feeds, Stories, Marketplace, and other platforms.


These advertisements attract the users who are most probably going to be interested in your business based on their online and offline behavior. When a user clicks a lead ad, they are encouraged to complete a form and provide your business with their contact information.


Facebook’s lead ads make it easy for users to submit their contact information by pre-filling the form with their Facebook profile data. This reduces friction and can lead to higher conversion rates.


Use Facebook live

Facebook Live is a service that allows anybody to stream videos directly to their Facebook news feed from their smartphone. They are intended to be more natural than typical marketing videos, making them more real and personable.

You can start a discussion about your lead generating offers by making a live video to sell them. You can also provide a spoken CTA in the video to attract users. 


Optimize landing pages

Once a user clicks on your ad, they should be directed to a landing page that is specifically designed to capture their information. Use persuasive copy, engaging visuals, and a simple form to encourage users to submit their contact details.


Use messenger bots

Facebook Messenger bots can automate lead generation by engaging with users and collecting their contact information. You can set up a bot to answer frequently asked questions and guide users through the lead generation process.


Leverage retargeting

Retargeting allows you to show ads to users who have already engaged with your brand on Facebook. By targeting users who have shown an interest in your product or service, you can increase the likelihood of generating high-quality leads.


Ask for feedback

Asking for feedback is an essential aspect of generating leads on Facebook. It allows you to engage with your audience, understand their needs and preferences, and make data-driven decisions to optimize your lead generation efforts.


There are a few ways you can ask for feedback on Facebook, such as creating polls or surveys, encouraging users to leave comments on your posts, or reaching out to your audience directly through messenger. Users will appreciate your efforts to create a more interactive experience and engage with them on a personal level.


Create a simple form

The more simple the form is, the more likely it is that your users will fill it out. You can ask for their name, email, and website address to begin a conversation. It’s best to limit the number of fields on your form as you don’t want to discourage them from filling it out.


Do a follow-up

A follow-up is a good way to keep in touch with your leads and ensure that they are receiving your messages. It allows you to remind them about your offer, engage with them on a personal level, and even collect their contact information.


Test and refine

As with any marketing strategy, it’s important to test and refine your lead generation efforts on Facebook. Use Facebook’s analytics and metrics to measure the success of your campaigns and make data-driven decisions to optimize your ads and landing pages.


By implementing these tactics, you can effectively get leads from Facebook and grow your business. Remember to keep your target audience in mind and create ads and landing pages that are tailored to their needs and interests. With persistence and experimentation, you can find strategies about how to get Facebook leads that work best for your business and generate high-quality leads.


Why Are Facebook Leads Important?

In today’s digital age, generating leads on Facebook has become an essential part of any successful marketing strategy. With an enormous amount of active users, Facebook provides businesses with a massive audience to reach and engage with. Here are a few reasons why generating leads on Facebook is so important:



Facebook lead generation is a cost-effective way to reach potential customers. Compared to traditional advertising methods, such as TV or radio ads, Facebook ads are relatively inexpensive, and you can reach a highly targeted audience.


Highly targeted

Facebook allows you to target your ads to specific demographics, interests, behaviors, and even locations. This means that you can reach people who are more likely to be interested in your product or service, increasing the likelihood of generating high-quality leads.


Builds customer relationships

Facebook lead generation allows you to build relationships with potential customers before they even make a purchase. By providing value through engaging content and personalized follow-ups, you can establish trust and create a positive impression of your brand.


Increase awareness and recognition

Perhaps you are a startup that has recently debuted with little fanfare. Or maybe you’re a long-established company that has been operating quietly for years. You are trying to attract more eyes and revenue for your brand.


It is critical to raise exposure and awareness in order to change the tide in your favor. You may accomplish this by developing content that your target audience is interested in and publishing it on the platforms they use.


Make more money

If you do the lead generation effectively, it may increase your brand’s capacity to reach out to target customers. This demands the use of appropriate language, promotion, and content to pique the attention of these specific demographics.


This simplifies the process to attract the attention of potential leads, making it better for sales to acquire them. The income growth potential is enormous, specifically when you emphasize the preferences and pain areas of your target audience.


It’s important to remember that generating leads on Facebook is an ongoing process that requires persistence and experimentation. As you embark on your Facebook lead generation journey, remember to stay creative and have fun with it!


Engage with your audience, provide value through your content, and build relationships with potential customers. With the right approach and a little bit of creativity, you can generate high-quality leads on Facebook and take your business to new heights.

More Content Hub