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Tips for Using Images for Website Design

Images are an essential part of creating a successful website design. Not only do they help to convey your message, but they also add visual interest and break up text-heavy pages.

Kushtrim Klinaku

Web Developer

Tips for Using Images for Website Design

Images are an essential part of creating a successful website design. Not only do they help to convey your message, but they also add visual interest and break up text-heavy pages.


The visual component is among the best techniques for creating blog material. But, using images in web design can be tricky if you don’t know what you’re doing. That’s why it’s important to understand the basics of how to use images when designing a website.


Well-integrated, captivating images help your website stand out from the competition. Using ideal images for your website may appear simple, but it is not. Keep reading to learn some tips to get the proper images for your website design.

Why Should You Use Images on Your Website?

The first thing to keep in mind is that people are visual creatures. Compared to only facts, visual information is easier for us to remember. Since information is best remembered visually, this method improves your memory.


As a result, we are far more attracted to images than just text. Compared to articles without images, articles with images receive 94% more views.


Below you can find some tips for including images in website design.

Make Sure Your Images are Relevan

The secret to a successful website is consistency. Users won’t find your website impressive if the text does not match the visuals.


The images you include on your website should relate to the text. They should also add extra value to it. The images shouldn’t be on your website just for the sake of it, they should assist you in improving the website.


The worst thing that may happen to a website are images that contradict the text or lessen its impact. Create your photos relevant to your content, or vice versa.


Make sure to ask yourself these questions first before including an image in your material.

  • Is it relevant to the article’s main subject?
  • Is it relevant to that section of the article?
  • Does it benefit the reader in any way?


It’s preferable to remove the specific image if the answer to any of these questions is no. You might also consider how well an image complements your current color scheme and visual style.

Try to Use Original Photos

Use original images if you want to make a better impression on your audience. Original images give your website authority and a more personal touch. This doesn’t exclude the usage of stock images. IIf you’re looking for images to use as the website’s hero, stock photos can provide a ton of options.


On the other hand, originality is a quality that is well-known in the online community. If you want to make a stronger impression on your audience, you might want to use unique, personalized images.


Nothing compares to authentic images. Using them in your content can give your website more authenticity. It gives the viewers a better understanding of your company and how it runs.


Here are some possibilities for including original photos:

  • Take your own pictures – These days, we all carry pocket-sized cameras. Use your own photos, especially your product photos. This is standard practice, particularly if you run a blog about food or travel. Readers expect you to use original imagery.
  • Use photographs taken by professionals – Hire a photographer to take real photos of the staff at your business.
  • Transform quotes into pictures if you need a visual to liven up your material. You may always take a significant quote from your article and turn it into a visual.

By providing an inside look at your daily activities through original visuals, you may also raise the credibility of your company. You might include images of your staff members or a video showcasing a typical day at your offices.


Not all visual images that you can use on your page are photographs.


To keep your audience interested, you should vary your visuals. It will improve website visitors’ experiences. It will also enhance the attractiveness and beauty of your website design.


Many companies use infographics to display statistics and data on their websites. They are an excellent tool for highlighting important details about your company and its products to viewers.


According to many studies, the human brain processes images more quickly than words. If you present your material in the form of images, readers will understand it much better. Many online users prefer to see visual representations of figures and information rather than read them. So have both an infographic and a written explanation to cover all your bases.


Infographics can be creative or a visual representation of facts and important information. In either case, they provide useful content for both users and search engines.

Integrate Icons

Images on a page can help you break up content and keep visitors interested. That’s why a lot of companies are pushing for a visual representation of words. Icons are a great tool to trim the text on your website.


You have a wide variety of icons on the page when it comes to icons. These have symbolic meanings that people can recognize at a glance. For example, you have:

  • a house signifying the home page
  • a phone signifying the contact information
  • a magnifying glass signifying the search bar (which takes up less room on your website than the word “search”).

Although icons are small, they make your page look cleaner. They prevent you from adding more text to your site. They also help in building a well-organized website.

Optimize Your Images

Images and other visual materials are crucial, but they might slow down your website. To prevent your site from loading slowly, you must optimize your photos.


Your site takes longer to load because it takes longer for the images to load. You risk losing out on prospective leads if your page loads slowly due to large image files. According to surveys, one of the most hated features of a website is poor load times. Data indicates that 47% of viewers prefer a two-second load time.


You must optimize your photos to avoid this. Implementing an appropriate image optimization strategy is essential. Google claims that 25% of websites can save more than 250KB, which affects how quickly the page loads. Give images the proper format and compression when you add them. But any changes you make shouldn’t degrade the user’s experience or the visual quality.

Cropping and Rescaling

It’s crucial for your website that you choose the correct image size. You must consider how you will crop and scale the images to fit different positions and devices when choosing a photo to include on your page.


To fit on different screens, you will need to crop some of your images. On a desktop computer, your image might be full-size, whereas on a mobile device, it might be half-size. To make sure that users will all have the same viewing experience, you must carefully crop your image.


The resolution of a photo is something else to consider. One method to balance the images for various devices is to crop them. You should keep this in mind while rescaling your photos.


Usually, a computer screen has 72 dpi of resolution. This is the perfect resolution for a desktop if you don’t want to share distorted or blurry photos. You should consider any potential future alterations when integrating photos into your website.

Choose the Right Image Type

Keep in mind the file type you want the images to be in while searching for them. When uploading images to your website, always keep in mind the kind of file format that will work best. Here are some ideas to consider:


  • JPG – The JPG file format is the one to use when working with pictures that have vibrant colors. The colors can maintain their individuality thanks to this type of file format. JPG is a fantastic format for all types of images. Always submit JPG photos to your website, as these also have a smaller file size than PNG images.


  • PNG – PNG is the best format to use for working with flat-colored images and graphics. While minimizing load time, this format also helps with the storage of large photos. PNG is the finest format for website uploads if you want your image to have a transparent backdrop.  Additionally, it is great for screenshots too.


  • GIF – Would you like your website to feature animated graphics? GIFs are always a good idea. Though they load more than PNG, the image’s limited color palette restricts designers. Animated SVG is a good substitute for this file type, but it requires an understanding of CSS.

Use Multiple Images for Products

Online shopping can be tricky. It’s possible that you won’t always get what you order. That’s why it is important to win your customers’ trust. Correctly describing your products is the simplest way to win people over.


Images have a significant influence on whether consumers buy your stuff. Just one product image won’t be enough. So, use several photos of your products when adding them to your website. According to a study, articles with a picture per 75–100 words or more are shared almost twice as often as those with fewer images. A decent rule is to use enough images so that there is always something visual in the visitor’s field of vision.


Users can better understand your products when they view plenty of pictures of them. They have a full view of the product. This way, customers will be able to trust what you sell, which will boost the success of your company.


Use Images of Real People

Humans are social creatures. We have a natural urge to look at others, especially their faces. Eye-tracking studies show that our attention is drawn to them inexplicably. According to research, users spent 10% more time viewing images of people than they did reading the content.


The homepage of your website serves as a visitor’s first introduction to your brand. And even though it might not be the last impression, it is still important. It’s advisable to use images that are relevant to the user experience. Images included in a piece of writing just for aesthetic purposes may not be beneficial.


But if the image serves a purpose, such as answering a concept or highlighting a point, then that can be helpful. So make sure it’s a good one.


You should be focusing on quality first. Although there are many elements to “visual design,” high-quality images must be present. Today’s internet consumers view web pages via a variety of devices. Make sure to select a sharp image that looks good on all screen sizes to give them a similar experience.



One of the most important aspects when using blog photos is to remember that they are intellectual property. Avoid including copyrighted content on your website unless you have the necessary authorization. It’s crucial to understand where to find free-to-use images in order to avoid legal trouble.


Final Thoughts

Using images in web design is an effective way to draw attention and engage users. They should be used wisely throughout your website. As the wrong ones can slow down your page load or distract from key messages.


When selecting images for your web site you should also consider how it will look on different devices and if it helps tell you a story. Also, make sure to use high-quality images with appropriate file sizes to optimize for speed and performance on all platforms. With these tips in mind, you’ll have all you need to effectively integrate images into your site!

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