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How Content Marketing Drives Sales

By creating content that speaks to your audience, you can attract potential customers, establish trust and credibility, and drive them to make a purchase. In this article, we’ll explain how content marketing drives sales.

Diana Bajraktari

Senior Content Strategist

How Content Marketing Drives Sales

Today’s business owners have more options for marketing than ever before. There are many tactics, strategies, and platforms to try, and many of them have proven to be very beneficial. But, of all of these options, content marketing is one of the most popular.


Content marketing has grown into the most effective way to not only attract new prospects and customers but also drive sales. The connection between content marketing and sales is clear. The better your content marketing is, the more likely it is to drive sales. 


By creating content that speaks to your audience, you can attract potential customers, establish trust and credibility, and drive them to make a purchase. In this article, we’ll explain how content marketing drives sales.

Content Marketing and Sales

Understanding the relationship between content marketing and how it drives sales is very easy. Content marketing is a type of storytelling that helps businesses connect with their target audience by sharing useful information. The goal of content marketing is to attract and retain customers. Content marketing can be used to promote specific products, services, or even an entire brand. The goal is to create valuable content that will entice your audience to share it with others.


Enriching your web presence with authoritative, relevant, and high-value content improves your reach far beyond what a basic sales pitch can achieve. It enables you to attract and retain your target audience, increasing your conversion rate as a result.

The Buyer’s Journey

The buyer’s journey is an outline that can help you understand the steps buyers take before making a purchase. The first stage of the buyer’s journey is awareness. At this point, customers recognize that they have a problem and need a solution. They start with a search to learn more about your offerings.


During the consideration stage, potential customers are evaluating your value and looking for proof that your solution solves their problem. They need significant details on how to buy and why they should.


The decision stage is the point at which qualified leads decide whether or not to buy your product. Because it is where leads can be converted into customers, it is also known as the conversion stage. Prospects at this stage understand their problem and are aware of potential solutions.


Each stage needs a different type of content in order to attract buyers and move them through the sales funnel. Knowing where your customer is in the journey will allow you to create content that is tailored to their specific needs at each stage.

How Can Blogging Drive Sales?

Almost every sales and service business has a blog. Most blog posts fall into one of three categories: educational, entertaining, or promotional. The tone and content of your blog should reflect the kind of experience you want to provide to readers and potential customers, as well as the kinds of products you’re selling.


According to research, 56% of customers bought something from a business after reading their blog. And 10% of marketers who use blogging say it has the highest return on investment.


If the content you offer is valuable, entertaining, and actually answers customer questions, you’ll increase engagement on your website, which will improve your bounce rate and search engine ranking. You’ll also improve your chances of having your best posts shared on social media, which will boost your reach.


Well-written blog posts with a lot of keywords and topics that are carefully geared toward attracting your target audience strengthen your brand’s online reputation by establishing you as a reliable source of information. A successful blog relies heavily on consistency. You need to keep a consistent flow of valuable posts in order to maintain customer engagement and domain authority and reach.

How Can Service Pages Drive Sales?

You may have the best product or service, but it will be useless unless people know about it. This is where landing pages come into play. Landing pages are useful for introducing people to the top of the sales funnel. A sales page is a specific landing page designed to convert visitors into buyers. Sales pages are the modern salesperson, but they are more virtual, targeted, and data-driven.


Sales and service pages serve as menus for prospective customers. They present your products in an interesting way that draws customers to your site and away from your competitors. Companies with 10-12 landing pages increased their lead generation by 55%.


A sales page needs consistent, well-written CTAs to engage your target audience at each stage. You should also keep it personal. You won’t attract customers by ignoring the sales or service pages on your website and simply listing your offerings in a boring list. The primary strength of a well-optimized sales or service page is geotargeting and local SEO. 

How Can Product Reviews Drive Sales?

Encouraging, reliable, and quality reviews help create the relevant, in-context content consumers seek. Genuine user-generated reviews have additional positive effects for both the brand and the consumer because they are an effective type of content; content drives search results. Given that 93% of customers read product reviews before making a purchase, online product reviews can be one of your most important revenue-generating tools. 


Product reviews are a visible marketing platform since most people read at least a few online reviews before making a purchase. 9 out of 10 customers trust reviews and testimonials on landing pages.  Reviews influence more than 80% of purchases, with nearly a third of consumers referring to them as the most important factor in buying things.


It only takes five reviews on one product to increase conversion by 270%. Customers feel more confident that your product is worthwhile when they read positive reviews from other people who have purchased the same product. 


When consumers see credible and quality review content, with which to make their own decisions, whether positive or negative, sales increase. Consumers feel they are getting the whole story, which increases their confidence that the product they have decided to purchase will truly be the best fit for their needs.

How Can Product Descriptions Drive Sales?

One of your first steps should be to optimize your product descriptions. Consider this: when it comes to keywords you want to rank for, the types of products you sell, as well as the descriptions customers search for when looking for products like yours, are at the top of your list.


When you focus on details, search engine optimization is most effective. It’s not enough to focus on long-form content like blogs and landing pages. Putting effort into short-form content like product descriptions is an easy way to attract attention from people looking for products similar to the ones you sell. Those are the people most likely to become paying customers.

Final Thoughts

There is no better time than now to leverage the power of written content to drive your business’s sales, customer engagement, and online reach. Content marketing can be a great way to attract traffic, answer questions, and convert leads if done correctly. Content marketing enables businesses to effectively connect with customers at every phase of the buyer’s journey. In today’s market, using the power of content marketing is essential for improving brand reputation, increasing customer trust, and driving business growth.

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