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Effective Link Building Strategies for eCommerce

In this post, we’ll go over some of the most effective link-building strategies for eCommerce websites.

Edona Shala

Content Writer

 
 

Effective Link Building Strategies for eCommerce

While building links is one of the most difficult aspects of SEO, it can also be one of the most rewarding. The key to successful link building is developing the right content strategies and outreach techniques, which will allow you to build quality links more easily and increase the visibility of your landing pages and site as a whole.

 

Ranking category, product, or brand pages should be the primary focus of most e-commerce SEO efforts. E-commerce sitewide conversion rates hover around 2-3%, but product pages can reach over 30% (an average of 7%) in the right circumstances.

 

Link building for e-commerce websites is difficult. There aren’t a lot of obvious opportunities to get links to product and category pages. But, thankfully, there are some. There are also many ways to build links to other kinds of pages. In this post, we’ll go over some of the most effective link-building strategies for eCommerce websites.

Make Use of Video Content

Through walk-throughs, narratives, and in-depth instructional videos, video content helps you bring your brand’s products and the stories behind them to life. You can also use this medium to create a variety of content for your target audience, ranging from educational how-to, funny stories, and slapstick comedy.

 

This is very helpful in the quest to create effective links that engage customers and increase click-through rates. Video content ranks well on Google and has the potential for featured snippets. 87% of marketers say video has helped increase sales. Creating fun, engaging video content on topics related to your business’s niche is a great way to attract links and more customers.

 

Increase your audience by hosting the video on YouTube and then monitor the analytics to see who is embedding it. This can provide you with opportunities to reach out to relevant blogs and request a link back to the original page on your site.

Work With Influencers

E-commerce brands should work with influencers to maximize the impact of social media platforms and creator content on online shopping. Because of its impressive ROI, high influencer engagement rates, and strategic targeting of online audiences, influencer marketing has become a key marketing channel for eCommerce brands.

 

Eight out of ten consumers have purchased an item after seeing it recommended by an influencer. Influencer marketing helps brands achieve their goals by leveraging the credibility of influencers through sponsored promotions. It is one of the most effective marketing initiatives for eCommerce brands of all sizes.

 

Research shows that Millennials, who are currently the predominant consumer group, are growing skeptical of major brands and sponsored messages. This skepticism poses an additional challenge for e-commerce brands in building links with this demographic. Meanwhile, this marketing channel relies on trustworthy recommendations from social media influencers to persuade people to try a new brand and become loyal customers.

Use Integrated Content Marketing

As Google’s algorithms evolve and prioritize organic links, brands are increasingly adopting a content-focused approach to their strategies. This approach avoids directly guiding customers to specific product pages and instead emphasizes the development of an internal linking structure that integrates content marketing efforts. This strategy positively affects both the customer journey and the effectiveness of link-building tactics, making it a valuable investment.

 

At the core of this link-building strategy lies the blog, which serves as a platform for hosting relevant and high-quality content. By generating authoritative links, the blog acts as a natural pathway to specific product pages.

 

This approach not only engages customers and improves link quality, but product-related posts also guide readers to commercial pages on your website.

Do Guest Post Updates

You can do guest post updates by asking editors if you can update one of their existing blog posts. They are more effective than regular guest posts because you can pick out a post that already has backlinks, resulting in a stronger backlink to your site. You can use them to create links to product pages occasionally, but they’re most useful to get links to blog posts and other informational content.

 

You can find guest post update prospects using a variety of tools. Look for non-competing, outdated posts that mention a topic about which you already have content. In order to find blogs with a lot of backlinks, it is important to focus on pages with a lot of referring domains. Also, keep the domain rating of the sites in mind so that the link you build is strong. This adds value to your blog pitch and may help improve organic rankings and traffic.

Be a Guest on Podcasts

Being a guest on other podcasts is a great way to gain exposure for yourself and your business, but it can also be a great way to earn links. This is because most hosts will include a link to your website in the episode post.

 

Most podcasters who use an interview format are always on the lookout for interesting and competent guests. If you have a specific skill set, unique knowledge, or an interesting opinion, it should be relatively easy for you to be a guest on relevant podcasts. Assuming you can pitch your story in such a way that the host is interested in what you have to say.

 

Before pitching, listen to a few podcast episodes to better understand the format, style, and tone of the show. Create a strong pitch showing why you would be an ideal podcast guest.

 

Include a brief introduction to yourself, your area of expertise, and why you believe you would be a good fit for the show. Also, include any relevant topics on which you could speak or provide a unique perspective.

 

Because podcasts have highly engaged audiences, these links are more likely to generate referral traffic. This can be a good way to get high-quality, relevant links that can boost your ranking significantly. These are often links that your competitors may not have considered, giving you an advantage in search.

Post Curated Lists of Statistics

Statistics pages present facts and figures about a specific topic. They often attract backlinks because those looking for statistics on Google are usually bloggers and journalists looking for sources for their articles. As a result, publishing a list of curated statistics relevant to what you sell is an easy way to attract relevant backlinks to your site.

 

Because e-commerce sites don’t always have a lot of resources to conduct unique studies, curating statistical pages is a simple way to do this. Curate a list of statistics from government data sites or primary research studies and combine them for the reader to save them time.

 

First, find out what statistics people are looking for. Type in keywords related to your business. Also, before deciding on a topic, look at the SERP to see which pages are ranking high. You should ideally see a lot of backlinks to them. This shows that people are looking for statistics to include in their articles. It’s then just a matter of creating your own statistics page and outreaching for backlinks.

Look For Unlinked Mentions

An unlinked brand mention refers to a blog post or webpage that mentions your brand name, the brands you sell, or the names of team members but does not include an active link to your website. These options are useful for securing links to the homepage or brand pages.

 

Because their authors are already familiar with your brand, you’ll often find easy link opportunities on pages with unlinked mentions. As a result, they’re more likely to give you the time of day.

 

You can use Google Alerts or Ahrefs to find unlinked brand mentions. Create Google Alerts for your brand name and any variations of it to start. This will notify you via email whenever your brand is mentioned online. Check to see if the mention includes a link to your website, and if not, contact the site owner to request one.

 

For each website, you should know metrics such as domain rating and the number of referring domains. These metrics will help you decide which websites to approach for link-building opportunities.

Resource Page Link Building

A resource page is a webpage that lists and links to valuable resources, tools, or content related to a specific topic or industry. Find or create high-quality, informative, and valuable content for your website that would work well for resource pages to start. This could include blog posts, articles, tutorials, guides, infographics, tools, and other types of content that provide value to users. Look for resource pages in your niche or industry that might want to link to your content.

 

Check the quality and relevance of the resource pages you come across. Look for pages with high domain authority, users who are engaged, and relevant content. Then, send a polite, personalized email to the website’s owner or editor, explaining who you are and why you believe your content would be useful on their resource page. Make a point of mentioning the specific benefits your content provides and how it will benefit their audience.

Final Thoughts

To drive high conversion rates, e-commerce businesses must rank category, product, or brand pages in Google search results. However, because of the nature of e-commerce, getting high-quality backlinks to these pages can be difficult. E-commerce websites can benefit from effective link-building strategies. Implementing these strategies can increase the visibility and success of your e-commerce website.

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