Home / Learn / Link Building

How to Get .Edu Backlinks: A Step-by-Step Guide

Edu backlinks are beneficial to SEO because they show value and trust for your website.

Rilind Elezaj


How to Get .Edu Backlinks: A Step-by-Step Guide

Edu backlinks are beneficial to SEO because they show value and trust for your website. Edu backlinks are some of the best quality links you can build for a website because academic institutions have high domain authority.


If you can get a link from an .Edu web page with a high DR, it can help your own website rank higher in search engines. But, getting .Edu backlinks is tricky and not always a smooth ride.


This guide will show you how to get more backlinks from .Edu sites to help your digital marketing efforts.

How To Get .Edu Links?

In order to build powerful. Edu backlinks, you should approach the situation with the right mindset. Building trusting relationships with the organization’s site managers and staff should be your priority, but not only. Here are some of the best strategies to build .Edu backlinks.

Do Local .Edu Link Building

The first way to get .Edu backlinks is to build local links. Most colleges, universities, and schools have a local resources page where faculty, staff, and students can find information about local businesses.


If your company has a registered address, you can contact an academic institution and request to be added to their local resources list, which will typically include a dofollow link.

Offer Staff And Students Discounts

To get .Edu backlinks, offering discounts to academic institutions’ staff and students is another successful link-building tactic. Many colleges and universities have dedicated websites that list places where students and staff can get discounts.


Given that the majority of students are on a tight budget, any type of discount is beneficial for academic institutions to promote on their websites. This strategy is applicable to all types of other businesses too.


As long as a student can benefit from your product or service, you can offer a discount that will result in a .edu backlink to your website.

Job or Internship Opportunities

Every .edu website has a job board where you can get your backlinks on.


You don’t even have to offer full-time work. Even a part-time job, internship, or freelance opportunity can provide you with a free .edu backlink on a high-domain authority academic website.


Write a detailed job description, send it to human resources, and then wait for the backlink to be added and indexed for your website.


Best of all, this strategy can be repeated for each new job opening your company has. And you can contact colleges, universities, and schools all over the country to find the best hire while also gaining powerful backlinks.

Employ Graduates

Every educational institution desires to attract the best students. The most common concern students have when selecting a higher education institution is whether they will be able to find work after graduation.


Because of this, graduates are highlighted on each school’s website after applying for a job. These alumni will also be mentioned in college magazines or in a press release to help the school gain more media attention, for how well it prepares its students for the workforce.


You can take advantage of this, to get high quality .edu backlinks by hiring a college graduate for full-time, part-time, or internship work.


Make sure to notify the school after hiring the graduate so that the academic institution is aware of the situation. Then, provide them with all the information about why you chose their graduate, as well as a link to your website. This link can be published as a backlink in various places online.

Interview The Academic Staff

The department head for each academic department has a lot of say over what content is on the website. You can get a backlink on a .edu site by conducting an interview with a staff member from a relevant department.


Following this link-building strategy for .edu backlinks, the department head may include a link to your interview on the academic department’s web page to promote recent news about a professor in order to attract more students. Your article may also be featured in a press release and/or blog post on the main college website by the institution’s marketing department.


Aside from that, the alumni and/or institutional advancement departments may include a link to the article on their own websites and/or include a mention of it in their alumni magazine.


This strategy can assist you in creating a large number of dofollow and nofollow links to build a healthy backlink profile for your website.

.edu backlinks

Scholarships have grown in popularity among colleges and students alike. Most colleges and universities have a scholarship page. And most of the schools will accept scholarships to assist students in paying their tuition. You can take advantage of this by providing a scholarship to students in need, in exchange for a high-quality .edu backlink to an academic website.


With this strategy, you are essentially providing some financial assistance to students in order to assist them in paying their college tuition. In exchange, you will not only be assisting students with their tuition payments, but you will also gain a backlink by being listed on the scholarship page.


To let them know about your scholarship opportunity, you need to get in touch with several colleges and relevant academic institutions. You should also let them know that you are happy for their website to link to the page where you are offering your scholarship.


You could gain a lot of .edu backlinks because each college will most likely list you on its website.


Mention Edu Bloggers in Your Content

There are many bloggers out there who write for their school or college website on a regular basis. Most of the time, these bloggers spend hours creating underappreciated content. You have the ability to change that and also get an .edu backlink.


Find bloggers for educational websites first, their work is usually published on the college blog. The key to success with this strategy is to make the mention appear very natural.


When you publish the blog and mention the .edu blogger, you should contact them right away. Find their email address and notify them that they were mentioned in your blog.


Make it clear that their article was excellent – so good, in fact, that you linked to it and gave them full credit. Don’t forget to end the email by inviting them to share your blog on their website or social media.

Organize a Local or Online Event

You can encourage academic institutions all over a region to build high-quality backlinks to your website by hosting a local event. And if you host a virtual event, you can get backlinks from all over the world.


Schools are constantly posting events on their websites that can help improve the well-being of their students. By hosting an event such as a workshop, open house, or any other type of event that appeals to younger audiences, you can get a backlink on.edu sites by making them aware of it.

Collaborate With The College Newspaper

Students who work as journalists for the college newspaper are always on the lookout for interesting stories to write about. They also need to include quotes, facts, and statistics in their articles in the same way that a real journalist would.


You can pitch an idea related to your industry to one of these college reporters and get quoted in the article as well as a free .edu backlink. You can also use the following method to build .edu backlinks and then notify the college newspaper about the article you wrote.


Once they are aware of your publication, the newspaper editor might ask one of their student reporters to get in touch with you, or they might just publish a comment with a backlink to your content.


Create Content About the College or University

This link-building strategy for Edu backlinks works well in all markets. To get a link, all you have to do is write an article about a college or university and then notify them of it.


You can choose from many different topics. It could be a review of an academic department, an opinion piece on a new initiative announced by the school, a comment on a school play or sports game, and so on.


Schools appreciate the free publicity provided by these types of reviews and will often post a dofollow backlink to the report without hesitation.

Create Linkable Resources

Creating a valuable resource tailored to your industry, such as a case study, white paper, or data analysis report, can provide you with a valuable digital asset to which .edu websites can link.


The trick here is to choose a specific department on the institution’s website from which you want a backlink and then create a new resource related to it.

Broken Link Building Strategy

Broken link building is another effective strategy for getting high-quality backlinks from .edu sites.


Links on websites are constantly broken because the content is deleted, moved, or consolidated to other URLs. And you can get new links that have a high PageRank if you can find these kinds of links on a website belonging to a school and provide a good replacement.


Using a broken link finder tool within an SEO tool like Ahrefs or Semrush can help you find broken links. After you find these links, send an email to the institutions informing them of the broken link and suggesting a link replacement from your website.

Support College’s Academic Groups

On campus, colleges and universities have hundreds of different groups and organizations for students to join. Many of these organizations have their own sub-domains and/or sections on the .edu website.


If you can find a group with a web presence on a college or university domain that is somewhat related to your industry. You can look for a way to support that group in order for them to get a brand mention and backlink on their section of the website.


Once you’ve narrowed down your choices, you can support the student organization in any way you see fit to gain exposure for yourself and a backlink to your website. Examples include offering mentorship, free events, financial support, or any other kind of support.

Edu Backlinks: What Are They?

Edu backlinks are links from domains with the .edu extension. Edu stands for education, and not just anyone can get an edu domain.


Edu domains are the official websites of colleges, universities, schools, and other academic institutions. Edu backlinks are beneficial to SEO because these links have high domain authority and trust, which can help increase your ranking.


To get an .edu domain, you need to request approval from a government body that verifies that you are a legitimate education provider. That is why Google places value and trust in a link from an edu domain.

edu backlinks

How Important Are .Edu Backlinks?

Edu sites typically have more authority and a good reputation. Most academic institutions with .edu domains have been around for a long time. Quite often they have extensive backlink profiles from a wide range of trusted domains. 


Educational institutions create a lot of high-quality content. This type of content includes:

  • Updates on what they’re working on
  • Academic achievements
  • Achievements in sports
  • Research papers 
  • Innovative technology


This implies that they frequently publish content that naturally attracts links from other credible sources. Education websites often receive organic backlinks from other powerful domains as a result of:

  • The high-quality content they create.
  • The general public’s perception of them.

Edu Backlinks: The Ultimate Proof That Your Content Is Credible

By definition, Edu backlinks have more authority. Google considers organizations with .edu domains to be: Experts, Authorities, and Trustworthy.


Educational institutions check off all of the EAT metrics that Google values so highly.


Because a link from one site to another is a sign of trust, your website will get more authority and rank higher in search engines with every .edu backlink you get.


As a result, your site gains authority, and Google will reward you with higher SERP rankings.

Link Schemes Do Not Produce .Edu Backlinks

Link schemes are projects that are designed specifically to generate links. Edu backlinks are nearly impossible to get through link schemes.


You should work hard to establish a relationship with the person in charge of the edu domain. There is no such thing as a “link exchange” or simply listing your website in a directory. You should:


  • Add some value.
  • Create a piece of content that is worth the edu site’s link.

Not Everyone Is Entitled To An .Edu Backlink

Finding high authority websites, contacting the owner, and negotiating a link is difficult to work in and of itself. 


Consider the comparison between the number of .edu and .com domains that are available online. Because there are fewer .edu backlinks, to begin with, your chances of getting one are significantly reduced. 


You can see why .edu backlinks are difficult to get and why they are so valuable.


The truth is that not just anyone can build them, and it takes: 

  • Special skills
  • Patience and
  • A lot of practice

Are There Any Drawbacks To Edu Backlinking?

Getting an .edu backlink does not guarantee that your website will rise to the top of the search results. Google has never officially stated that .edu links are more valuable than any other type of link. 


However, SEO research and testing appear to indicate that edu links can boost your rankings more than the average.com link. There is no single quick fix or super-secret to achieving high rankings in SEO.


You must be consistent in your SEO efforts, incorporating .edu link building into your overall strategy. A diverse link profile is essential for a successful link-building strategy. That means you shouldn’t limit yourself to only building .edu backlinks.


When it comes to SEO, having a strong web presence is critical, so businesses that want to build links to boost SEO should seek professional help. 


The ultimate goal, however, is to provide a good resource or service for a school, college, or university, which makes building these types of .edu links at a scale much easier. As you’ve now discovered, there are many ways to get .edu backlinks from academic websites with high domain authority, and their importance for your digital marketing strategy is undeniable.


A .edu backlink is a link that originates from a .edu domain. Edu domains are the official websites of schools, universities, and other academic institutions. Edu backlinks are among the highest-quality links you can build for a website. Because academic institutions have high domain authority, they can assist you in increasing your domain/page authority as well as your visibility and traffic.

Edu backlinks are beneficial to SEO because they can pass a high DR to your website, improving its search engine rankings. Backlinks from educational institutions can help you increase your domain or page authority, as well as your visibility and traffic. More traffic equals higher rankings.

Local institutions, schools, and colleges are the best places to start. You can provide a job, internship, or scholarship opportunities, which will result in .edu backlinks for your website, as well as various forms of collaboration and support to the institution.

More Content Hub