Fatjon Kabashi
Head of Social Media
The great thing about marketing is that there’s no one way to follow. Your approach is your approach and what you make of it. Whether you’re a full blown business or a single man shop, you can work magic by embracing multi-marketing methods to establish your presence and gradually grow.
Today, we’re going to talk about how you can use Pinterest to market your Etsy products. We’ll cover setting up shop, important tips and tricks, and show you how using Pinterest can help you boost your sales.
Before explaining how to use Pinterest for Etsy, let’s first look at the fundamentals of the platform, understand its core features, and explain how marketing within Pinterest works.
Essentially, Pinterest is where people can go for ideas and inspiration. It’s a website where you can find anything from recipes to home design ideas. Users can collect images and videos and place them in boards that more or less serve as idea boards.
Based on their searches and saved posts, users get a personalized home feed that is refreshed continuously. This is where you can find Pins, which are essentially people and businesses who post on Pinterest that match what you’re looking for.
If you haven’t gotten the picture yet, Pinterest is a marketing heaven. It is a great channel to funnel your products through and attract new customers and leads.
The way Pinterest is set up enables you to directly market to people who are already visualizing themselves with a specific product and not merely sifting through sites online.
Pinterest allows you to market your business on a deeper level, sharing your products and ideas with people who are looking for them. While you can run ads on Pinterest, it’s important to know that organic results are very much possible.
On Pinterest, people don’t search for specific brands, which means anyone can be discovered. If your posts are creative and attractive, you can get noticed without paying for ads. Just keep your content fresh and engaging to attract more attention.
Let’s look at some of the ways you can approach Pinterest marketing.
To reap success in Pinterest, you really need to work on sharing your content effectively. Pinterest is the perfect platform for this since its users engage with multiple content formats, including images, videos, blogs, and more. Additionally, you can section your content in multiple boards and organize it to establish personalization for specific audiences.
Pinterest is about creating a following and providing a place for people with similar interests to join. It is through communities that you can propel your products further by creating a following, sharing your content, and subtly steering them into your website over time. To build a following on Pinterest you should:
Pinterest is a great platform for educating users and you can use it to provide additional information about your products. This will enable you to both market and inform at the same time to potential customers. This is how you can address your target audience in Pinterest following a strategic approach to marketing on the platform.
The great thing about Pinterest is that it allows you to directly link posts to your website, which enables a clear path from the platform to where you’re actually selling. It’s great because it increases your chances to generate hot leads and boost your online sales. Your boards can be really creative and centered around your product and then the posts within the board can directly take users to where they can actually make a purchase.
Marketing your Etsy on Pinterest is a straightforward process in terms of setting up and beginning the work. The key however is to be consistent with posts and follow best practices. Overall, the main benefits of marketing your Etsy on Pinterest include:
If you’re wondering how to link Etsy to Pinterest, be sure that the process is very simple and fast to complete. All you need to do is set up a professional business account with Pinterest and then link your Etsy account afterwards. The step-by-step for this is available on Pinterest.
Let’s take a look at some Pinterest best practices to boost Etsy success.
Pinterest is all about appeal, which is why coming correct and producing only high quality content is important. In a website where every other post is prettier than the next, it’s hard to succeed if your content is not appealing.
Interacting and engaging with users on Pinterest is crucial. Encouraging users to pin your posts and follow your account increases your visibility on the platform, providing you with a larger playing field come execution time.
Since branding is not huge in the platform, you should make your products and their best features the main focus of your account. You can include branding here and there but it has to be subtle and not take away from the product content.
Similar to other platforms, great copy is also an important part to Pinterest. The catch however is that copy in the platform must be kept concise and clear. Titles should be max 100 characters and descriptions should be max 500 characters.
When shoppers are considering a purchase, they prefer to see the product clearly. Pinterest is excellent for this purpose as it focuses on visual displays of items. Ensure you use high-quality images and videos to attract attention effectively. By doing so, you can easily appeal to more potential buyers.
Your Pinterest account should include keywords that are directly related to your Etsy products. They can be placed in your bio, pin descriptions, and tags. Note that the keywords must be relevant to your account activity also.
In addition to employing ads on Etsy, you can also set them up on Pinterest. Pinterest ads are great and highly customizable. The key to ads in this platform is to be specific and target audiences based on their interests, demographics, and define your objectives clearly. Remember to keep everything visually appealing in ads as well.
In conclusion, using Pinterest to market your Etsy products offers a dynamic opportunity to connect with potential customers in a visually engaging environment.
When you grasp the basics of Pinterest and make the most of its special features, you can effectively display your products and expand your business. Pinterest is valuable for connecting with your desired audience, boosting website visits, and fostering a community around your brand. To succeed on Pinterest, it’s crucial to post consistently and engage regularly. This consistent effort can result in greater visibility and steady website traffic in the long run.
To make your Pinterest marketing work better, share interesting posts, chat with users, and make sure your account is easy to find. Use great pictures, short descriptions, and the right keywords to make your pins stand out even more.
Additionally, leveraging Pinterest ads can further amplify your reach and drive targeted traffic to your Etsy shop. By crafting visually appealing ad campaigns and targeting specific audience segments, you can attract new customers and increase sales.
