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Comprehensive Guide on How to Use Pinterest for Etsy

This article will cover everything you need to know about how to use Pinterest for Etsy shops.

Fatjon Kabashi

Head of Social Media

Comprehensive Guide on How to Use Pinterest for Etsy

If you own an Etsy shop, you want to be able to expand your reach to draw in more buyers and traffic. Although Etsy provides a lot of that traffic, you want to be able to bring in some of your own buyers, and social media is a great way to do that.


There are many social media platforms you can use to promote your Etsy shop, but Pinterest is one of the most effective traffic-driving platforms. The focus of Pinterest has always been on handmade goods, DIY projects, etc.


Every day, millions of people use Pinterest to explore their interests, find products to buy, and connect with others who share their interests. The more people who pin, discover, and repin your products, the more likely it is that new customers will discover your business. This article will cover everything you need to know about how to use Pinterest for Etsy shops.

Create a Pinterest Business Account

People on Pinterest are more of a business than an individual because they are mostly craft creators, artists, or collectors. Etsy sellers need to set up a business account for this. As an Etsy seller’s brand grows, there are many benefits to creating a Pinterest business account. So, in order to sell on Pinterest through Etsy, you must first create a business account. If you aren’t, you can easily switch from a personal to a business account.

  • Log into your Pinterest account.
  • In the top right corner, tap the three dots.
  • Click “Convert to a Business Account.”

From there, you can create a Pinterest Business Account and include your Etsy shop name and website, as well as a description of your business to help Pinterest understand who should see your pins.

Pinterest Profile Optimization

You may have millions of followers on Pinterest, but you can’t get their attention to click on the images that are associated with your Etsy product if they don’t understand your brand.


For a product click on Etsy, you need to have a clear policy. If you want to know how to advertise Etsy on Pinterest, you should start by optimizing your Pinterest profile.


First, rename your Pinterest account to reflect your brand name, including at least two relevant keywords. This increases your visibility in search results and makes it easier for users to locate your company.


Next, connect your website to the homepage of your Etsy shop to increase traffic and potential sales. Create an engaging bio for your profile, introducing yourself and providing an overview of your company, highlighting what sets apart your brand.


In the description box, write about your company, pointing out its key strengths and incorporating relevant keywords.


Finally, consider your audience’s interests and preferences when creating Pinterest boards. You can optimize your Pinterest presence and reach a larger audience by implementing these strategies and effectively using keywords.

Make Multiple Pinterest Boards

You can attract more relevant and engaged traffic to your Pinterest account and then to your Etsy shop by creating multiple boards that cover different categories and topics. This is the foundation of your Etsy Pinterest marketing strategy.


It is essential that you label these boards with the same keywords as your Etsy products. That way, your Pinterest boards, and Etsy shop will be consistent.


When you enter your keyword into the Pinterest search bar, you’ll be presented with some related and popular keywords that Pinterest often sees. This is a great way to generate new Pinterest board ideas.

Enhance Visual Appeal and Effective Communication

Pinterest is a highly visual website, and the aesthetics of your creations will attract the most attention. Simply put, the more appealing your images and videos are, the more likely you are to receive a click.


However, you must also be able to communicate effectively. When creating your pins, be as specific as possible about your product. Use keywords that you also use in your Etsy listing descriptions, but don’t just copy and paste them.


Make sure that the language you use to describe your products on Pinterest and Etsy is consistent with the tone of your business’s communications. Using the same keywords for your Pinterest account and your Etsy shop sets your business as an authority for that keyword in Google’s eyes.


Make your pins with your company’s logo or name. This allows Pinterest users to see and remember your brand name more easily. It’s also an easy way to gain the trust of a new audience.

Pin From Other Accounts

Follow other people and Etsy shop owners, and look at their boards to see if their boards match the personality and taste of your shop.


This may help you in growing a following of Pinterest followers who will start to see your pin images in their feed. But you need to make sure that you are sharing pins that are also relevant to your style in order to attract similar buyers.


Sharing product pins from other sellers may seem counterintuitive, but as long as they are not direct competitors, it will benefit your Etsy sales. People are more likely to follow your boards if they see a lot of good images in their feeds, which can help boost your profile.

Leverage Idea Pins

Idea pins are video pins that showcase your product, the process of design, and you as a seller. Making vertical video pins for all of your Etsy products is a good idea. You can create one video and use it to promote your business on Pinterest, Instagram Reel, Tik Tok, and Etsy.


Unfortunately, idea pins do not include links, but the idea is that by producing high-quality content, you can begin to build a following and draw attention to your business. People may follow you on Pinterest to get more information, and then they will see your other products and pins with links. Or they’ll click the link in your profile.


Pinterest appears to be heavily promoting idea pins and has launched a creator rewards program that compensates some creators for creating videos. You can also think about paying for ads on Pinterest to promote your best-performing videos.

Why Use Pinterest to Promote Your Etsy Store?

Pinterest is a website that allows users to create and share pinboards of their interests. This could range from recipes to fashion to home decor.


Pinterest is a great tool for promoting your Etsy store due to its focus on visuals. You can make boards with images of your products, peeks behind the scenes at your store, or even inspirational pictures related to what you sell.


Pinterest is one of the most popular social media platforms, so promoting your Etsy store on it is a great way to reach a large audience.


When someone pins one of your products to one of their boards, their followers will be able to see it and may be interested in visiting your store.


People who see your Pinterest pins will start to connect your brand with the products you sell. This can help raise brand awareness and encourage customers to visit your Etsy shop.

Final Thoughts

Pinterest is a visual search engine that millions of people use each month. It can also increase traffic, awareness, and sales to your Etsy shop. Pinterest is a valuable tool in the hands of every Etsy buyer, and you should put in the time and effort into taking advantage of it. It is a fantastic way to actively promote your store. Instead of relying solely on Etsy traffic, you can get your products in front of more buyers. Don’t pass up the chance to grow your Etsy shop on Pinterest.

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