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In this blog post, we’ve compiled a list of the top 5 copywriting tools to help you optimize your writing for search engines and target audiences.

Diana Bajraktari

Senior Content Strategist

5 Best Copywriting Tools for 2024

The creation of copywriting tools and software has advanced in recent years, especially since the year 2020.


This advancement has given copywriters great tools so that they can produce high-quality material. As a result, these tools can make writing more compelling, raise conversion rates, and boost productivity at work.


In this blog post, we’ve compiled a list of the top 5 copywriting tools to help you optimize your writing for search engines and target audiences.

What are Copywriting Tools?

Copywriting tools are resources designed to help copywriters create compelling written content. These tools not only help in writing but also in keyword research, content optimization, and outcome tracking.  Copywriting tools can provide help in several areas, including: 


  • Grammar and spelling: These tools help identify and correct grammatical errors, spelling mistakes, and improve overall writing clarity. They ensure that the copy is error-free and professional.


  • Style and tone: Copywriting tools can suggest improvements to the style and tone of the writing. They may provide recommendations to match the copy with a specific brand voice or target audience. This provides consistency and effectiveness. 


  • SEO optimization: Some tools offer guidance on optimizing copy for search engines (SEO). They provide insights into keyword usage, readability, and content structure to improve search engine rankings and visibility.


  • Headline analysis: Crafting attention-grabbing headlines is crucial for capturing readers’ interest. Copywriting tools can analyze headlines and offer suggestions for improvements. 


  • Content ideation: These tools can generate topic ideas, provide inspiration, or help with content brainstorming. They may offer suggestions based on current trends, popular keywords, or competitor analysis.


  • Word choice and vocabulary: Copywriting tools can suggest alternative words or phrases that improve the copy’s impact, clarity, and engagement. They provide access to extensive dictionaries, thesauruses, and language databases.


  • Readability and structure: Tools focused on readability analyze the structure of the copy, paragraph organization, and overall readability. They help ensure the content is easy to comprehend and digest.


  • Plagiarism and duplication checks: These tools scan the copy to identify instances of plagiarism. It makes sure the copy is original, thus avoiding copyright issues. 


  • A/B testing: Some advanced copywriting tools allow for A/B testing. This is where many versions of the copy are tested to choose which performs better in terms of engagement, conversion rates, or other key metrics.


It’s important to note that while copywriting tools can be valuable resources, they should not be relied upon blindly. Human judgment and creativity remain essential in the copywriting process. These tools should be used as help rather than substitutes for the skills and expertise of a copywriter.

Best Copywriting Tools for 2024

AI copywriting tools offer a variety of features that help improve your writing process, from writing great product descriptions to producing captivating blog posts. Discover the best AI copywriting tools that can increase your output and take your work to new heights.

Chat GPT

Although ChatGPT wasn’t the first AI copywriting tool ever created, it is one of the most well-known. This is because it caused a stir online after its viral introduction in November 2022.


ChatGPT is an advanced language model developed by OpenAI. It is designed to generate human-like text and engage in interactive conversations. With its powerful capabilities, ChatGPT offers several benefits to its users.


It is a simple-to-use AI language model that copywriters can use to create ideas and improve material like ad copy, copy for social media postings, and so on. It can create copy via fast engineering and is based on the GPT-3.5 and GPT-4 large language models (LLMs) from OpenAI.


ChatGPT serves as a vast knowledge base at your fingertips. It has been trained on a lot of information about many different topics. This means it can give correct information, answer questions, and provide useful knowledge on different subjects. It helps save time and effort by giving you information without needing to do a lot of research, which makes it really helpful for quickly gathering information.


Another notable benefit is its ability to assist in brainstorming and generating ideas. This collaborative process helps spark creativity, overcome writer’s block, and discover unique angles for their writing projects.


Even if you’ve never used it before, ChatGPT’s user-friendly chat-style interface makes it simple and easy to get started right away. It only requires you to write an instruction, and it will respond with a suitable answer.


It understands what you’re asking, hence the term “natural language processor”. It also remembers the history of your conversation and changes its responses accordingly. Thus making it one of the best AI copywriting tools available today.



In addition to its free tier, ChatGPT also provides ChatGPT Plus for $20 USD/month.


Jasper is an innovative text-to-speech (TTS) model developed by OpenAI. It was formerly known as Jarvis.ai. It is an AI copywriting tool that allows writers to overcome creative blockages and produce material more quickly.


Jasper takes pleasure in producing written material that is human-like and designed with team cooperation in mind. Businesses of all sizes may easily design, update, and approve copy projects using Jasper because of its template collection and cloud storage. It makes use of GPT-3 and can produce some amazing content.


Japer can produce content for practically anything, such as:


  • blogs (from drafts to finished articles)
  • Ad copy, profile bios, and social media posts
  • For e-commerce, product details and features lists
  • Google Ads.
  • SEO meta titles and descriptions
  • Copy for sales and landing pages on websites


Jasper uses an interface that looks like a document. You provide a brief for the content you need, along with suggestions for tone, SEO keywords, and other factors. It also has a capability that can identify plagiarism. With its capabilities, Jasper has become a powerful tool with many benefits in different applications.


It provides multilingual capacity, allowing it to effectively handle text in several languages.  It creates AI material in over 25 different languages. It allows for seamless communication in a variety of cultural and international contexts by adapting its speech synthesis to different language patterns and pronunciations. Because of its adaptability, Jasper is a great tool for international organizations, learning language platforms, and any other application requiring the ability to speak multiple languages.


Additionally, Jasper offers customization and control over the generated speech. Users can adjust voice pitch, tempo, and accent to conform to particular needs or desired branding. This flexibility allows businesses to create unique and recognizable audio identities. This way, they maintain consistency across their audio content.


Furthermore, the development of Jasper reflects the continuous advancement in AI-powered text-to-speech technologies. Jasper expands the capabilities of synthetic speech creation by using deep learning and neural network designs. It represents a significant leap forward in creating lifelike, high-quality audio experiences. It also opens up new possibilities for applications such as virtual assistants, interactive voice response systems, and more.


In summary, Jasper’s impressive advantages make it a valuable tool for a wide range of applications. Its ability to deliver natural and engaging speech experiences enhances user interactions and opens up exciting opportunities in the field of audio content creation and communication.



For content with up to 10,000 words, Jasper offers a free trial. The product can be tried out for free, but you need to provide your credit card details. The trial period lasts for five days. 


Paid options range from $24 to $500 a month, and it  depends on word count.


Copy.al is one of the most powerful AI copywriting tools. It produces work that is practically ready for publication and only needs minor human editing. 


It uses GPT-3 and it provides more than 90 free tools for writing copy. These programs help with simple writing jobs like creating Instagram captions, revising particular paragraphs, generating meta descriptions, and other related tasks.  Whether you need short and snappy copy or longer-form content, Copy.ai has you covered.


It’s almost like hiring a human writer. Another advantage of Copy.ai is its ability to understand your specific needs and adjust its output accordingly. By analyzing your input and the desired outcome, Copy.ai produces content that reflects your brand language. It saves you from the time-consuming task of brainstorming and allows you to focus on other aspects of your business.


Additionally, you can explore and adapt quickly thanks to Copy.ai. It provides many options for each writing prompt, giving you the flexibility to choose the most suitable one. This feature allows you to explore different angles, test various messaging approaches, and optimize your copy for maximum impact.


Moreover, Copy.ai’s user-friendly interface and intuitive workflow make it accessible to both seasoned copywriters and beginners. Its straightforward design allows you to quickly generate compelling copy without needing extensive technical knowledge. 


In conclusion, Copy.ai uses AI to revolutionize the copywriting process. Its advantages make it a go-to tool for generating engaging and persuasive content. Whether you’re a copywriting professional or a business owner in need of compelling copy, Copy.ai gives you high-quality content thus boosting your brand’s impact and success.



Receive up to 2,000 words every month without paying anything, or sign up for a $49 USD/month subscription to receive unlimited words, automated workflows, translation tools, and other benefits. The Pro account offers five user seats and supports more than 25 different languages. 


One of the most powerful AI copywriting tools on the market right now is Wordtune. It is excellent for marketers on a tight budget. It’s another AI rephraser that enhances the readability and clarity of your writing. You can change the content’s tone and either shorten it or make it longer. Also, Wordtune offers “spices”—statistics, facts, and even jokes—to give sentences a little extra zing.


It allows copywriters to identify the best language to convey their ideas and optimize their copywriting. It also allows them to produce interesting copy for blog posts, documentation, social media posts, ads, product descriptions, SEO meta descriptions and titles, web copy, and more.


It works without the need for complicated prompts. Simply add your copy to receive immediate ideas for improvement. Additionally, you may use this AI copywriting tool to generate ideas or find relevant synonyms for any word in your work.


It offers several benefits that can improve your writing process and the quality of your content. Here are some key benefits of Wordtune:


  • Writing assistance: Wordtune provides real-time suggestions and alternatives for your sentences, helping you to express ideas more effectively. It offers options for rephrasing, expanding or simplifying sentences, and improving clarity.
  • Language enhancement: This tool helps improve grammar, spelling, and punctuation errors, ensuring your writing is error-free and professional. It also suggests vocabulary enhancements, helping you find the right words to convey your message.
  • Time efficiency: Wordtune saves time by offering instant suggestions and alternatives. Instead of spending hours editing and rewriting, you can quickly refine your writing with the tool’s suggestions.
  • Creativity boost: Wordtune sparks creativity by offering alternative phrasing and sentence structures. It can help you break out of writing ruts, discover fresh ways to present your ideas, and enhance the impact of your content.
  • Adaptability: Wordtune works across various writing platforms, including web browsers, word processors, and email clients. You can easily integrate it into your existing writing workflow and use it wherever you write.


Overall, Wordtune empowers writers by providing intelligent suggestions, improving writing quality, saving time, and fostering creativity. It’s a valuable tool for anyone looking to improve their writing skills and produce compelling content.



With the free plan, you can enjoy up to 10 rewrites per day. Or, you can upgrade to the unlimited access plan for just $9.99 USD per month.

Hypotenuse AI

Hypotenuse AI is a cutting-edge technology that revolutionizes the world of copywriting. Using advanced artificial intelligence algorithms, Hypotenuse AI aims to optimize and enhance the process of creating persuasive and compelling copy. With its innovative features and capabilities, it offers several benefits to copywriters and businesses alike.


Hypotenuse AI aims to improve and optimize the process of writing compelling text using modern artificial intelligence algorithms. This tool provides many benefits thanks to its innovative features and capabilities.


First, Hypotenuse AI saves valuable time and effort. Copywriting requires extensive research, brainstorming, and trial and error. But, with Hypotenuse AI, copywriters can use its capabilities to generate high-quality copy quickly. The tool can provide content suggestions, creative ideas, and even complete paragraphs, reducing the time spent on the initial writing phase.


Additionally, Hypotenuse AI ensures consistency and adherence to brand guidelines. The program creates text that matches the brand’s tone and style using established brand characteristics and voice standards. This guarantees that the brand voice is consistent and connected across all of its marketing channels and materials.


Another benefit is its ability to optimize copy for better conversions. The tool analyzes data, user behavior patterns, and industry best practices to suggest persuasive language and techniques. From this, copywriters can create content that resonates with the target audience. This then leads to higher click-through rates, improved engagement, and increased conversions.


Furthermore, Hypotenuse AI enables easy collaboration and feedback. Copywriters can share their work with team members or clients, to allow collaboration and real-time feedback. This streamlines the review process and enhances overall productivity.


In conclusion, Hypotenuse AI is a strong tool that allows businesses and copywriters to produce persuasive and effective content that engages audiences and produces results.



Free trial per one week,  $29/month for 75 credits for product descriptions, 20 blog posts, and unlimited ad copy, and $59/month for 500 credits for product descriptions, unlimited blog posts, and unlimited ad copy.

Final Thoughts

In summary, in 2024, there will be great tools to help writers create better content. These tools use smart technology like artificial intelligence to make writing easier and more effective. They give suggestions, help with grammar, and make sure the writing matches the brand’s style. 

These tools are important for businesses to connect with their audiences and get better results. By using these tools, writers can improve their skills and keep up with the changing world of marketing and advertising.

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