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Everything You Need to Know About Pinterest Ad Specs

Pinterest is a form of social media that allows users to get ideas and inspiration for everything from home design and style to recipes and DIY projects.

Fatjon Kabashi

Head of Social Media

Everything You Need to Know About Pinterest Ad Specs

Pinterest is a form of social media that allows users to get ideas and inspiration for everything from home design and style to recipes and DIY projects.


Pinterest stands out from other social media platforms since its users’ main goals are to find new ideas and things. And it is a great place for brands to promote their businesses, where they can meet consumers and effectively convert them into customers. It’s used by over 400 million people each month.


If you want to make Pinterest part of your marketing strategy, you need to know about Pinterest Ads.


In this guide for Pinterest Ads, we are covering everything you need to know about Pinterest Ads specs, types, formats, and so on.

How Pinterest Ads Work

On Pinterest, there are many billions of pins that are either videos, images, or products. Users, often known as “pinners,” have the option of pinning content they enjoy to the board using their own accounts.


In their home page feed, they are exposed to fresh content that is both unsponsored and promoted. To keep ideas accessible and structured, pinners can also categorize their boards.


According to research, 67% of Pinners claim to have found a new brand or product on the site, and 93% of Pinners use Pinterest to plan purchases.


Pinterest Ads resemble standard pins (photos, videos, or collections) that are posted by a business on a user’s account’s homepage. On both their home feed and search results, ads can be targeted at the specific audience you wish to reach.


Before putting together (and paying for) a sponsored pin campaign, it’s crucial to understand the various ad types. There is no superior format in terms of strategy; it all depends on your audience and what appeals to them. Examine various ad formats to see which attracts more clicks.

Types of Promoted Pins

There are six types of ads on Pinterest. It’s important to note that each one allows a description of up to 500 characters before we get into the specifics.


Additionally, all ad titles follow a standard format. Your title may contain up to 100 characters, with the first 40 characters (depending on the user’s device) eligible to appear in user feeds.

Static Pinterest ad specs

A static ad uses a single featured picture that can be up to 20 MB in size and is saved as a.png or.jpeg file. It is the simplest and most efficient technique to promote your brand.


In order to avoid having the image chopped off in pinners’ feeds, Pinterest advises using a 2:3 aspect ratio (1000 x 1500 pixels).

Pinterest video ad specs

Video ads are the best option if your goal is to spread awareness or launch a campaign. The maximum width video ad on Pinterest fills the user’s entire smartphone screen. Only paid advertisements are available in this format.


There is a 2 GB limit on file size for each of the supported file types of .mp4, .mov, and.m4v. The duration of a Pinterest video ad might be anywhere between 4 and 15 minutes.


The required aspect ratios for the two video ad formats are as follows:

  • Pinterest advises using square (1:1) or vertical (2:3 or 9:16) for standard width video ads if they are shorter than 1:2 and taller than 1.91:1.
  • Maximum width for video advertising is 1:1 (square) or 16:9 (widescreen).

Pinterest carousel ad specs

Consider that you want to promote several products or perhaps highlight the various characteristics of one. Then a carousel is the ideal option for you.


Multiple photos are available in this format for users to swipe through.


A maximum file size of 32 MB is allowed for each image, and you can utilize 2 to 5 .png or .jpeg images per Carousel. Aspect ratios of 1:1 or 2:3 are suggested for these pictures.

Pinterest shopping ad specs

The best way to interact with customers when they are browsing Pinterest for inspiration is through catalog ads or shopping ads.


Simply learn how to build up a Pinterest catalog and ensure that your Pinterest tag is correctly set up, and Pinterest will take care of the rest. The platform will display relevant products to interested users using product data from your data source.


You can make Shopping Ads by selecting the catalog sales aim in Ads Manager. Due to the fact that this ad style consists of a single image promoting a product related to users’ interests, its specifications are similar to those of Standard Ads.


These are typically utilized most effectively with e-commerce, but coffee shops or neighborhood grocers can also use them!

Pinterest idea pins

Idea pins are collections of various videos, photos, lists, and custom texts that are combined into one pin. It’s one of the more recent and immersive varieties of Pinterest advertising. Idea Pins can be used to create step-by-step instructions, recipes, or displays of your products. In countries where ads are available, idea pins can be marketed as idea ads.

Pinterest collections ad specs

A collection ad is a single large image with three smaller photos underneath that only appears for mobile users. When a consumer clicks on your ad, you can display up to 24 additional images or videos on the ad details page.


This is ideal for firms that sell home furnishings, clothing, and cosmetics. It is necessary to configure Pinterest’s feed ingestion technology, known as the catalog, before you can run Collections Ads.

Use Different Ad Types for Different Purposes

Using an ad type that corresponds to the specific goals of your campaign is probably one of the most significant Pinterest Ads best practices. The platform provides a variety of ad formats with unique traits to reach important campaign goals.


Whether your objective is to raise awareness, attract visitors, or inspire action, Pinterest offers an ad option that will work for you. 

  • Awareness: These initiatives will help your business be widely known by the public. For your material to be seen by as many people as possible, you may also create campaigns for Video Views.


  • Consideration: Businesses who want their pins to receive clicks should aim to bring Pinterest users farther down the sales funnel.


  • Purchase: You are focusing on achieving a certain outcome connected to making money whether you choose Conversions or Catalog Sales as your campaign objective.


Given that Pinterest is a platform that is only focused on visual content, the first Pinterest creative best practice when promoting your business is undoubtedly to look at the specs for each Pinterest ad format.

Pinterest Dynamic Retargeting

Similar to other ad networks, retargeting on Pinterest enables you to contact customers who have already visited your website or had items in their shopping baskets. Given that having a catalog is a requirement for this campaign type, this is more suitable for larger businesses that use Pinterest.


To run retargeting ads, you need to meet Pinterest’s requirements for the quantity of PageVisit and AddToCart events in the previous 7 days.

Final Thoughts

If Pinterest doesn’t seem to have your exact target audience, think about investing less while still testing different strategies because it receives over 2 billion searches every month. 87% of Pinterest users have made a purchase as a result of anything they saw on the platform. They get inspired by a pin and end up making a purchase as a result of this inspiration.


It’s important to find out whether the platform can work for you through advertising, as certain types of pins have been more successful with this group on Pinterest. You might be able to discover a willing audience on Pinterest, regardless of the size of your company or your marketing objectives for this year.


It’s now up to you to decide which Pinterest ad format is appropriate for your company based on all of these specifications. Just keep in mind to be aware of your audience and choose the ideal time to publish your material on Pinterest.

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