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How to Improve Search Engine Placement with SEO

In this article, we’ll cover search engine placement basics, how it is different from SEO, and how you can improve it using SEO for the best results.

Edona Shala

Content Writer

How to Improve Search Engine Placement with SEO

Every day, people use the internet to research products, read reviews, and find local businesses. Making sure your company appears in organic searches can help more customers find you.

 

Your search engine placement has a direct impact on your organic traffic. Because organic search results are the most important source of traffic for websites, ranking as high as possible is essential.

 

Simply put, the placement of a page in the search results determines the amount of traffic it will receive. Most people will not scroll past the first fifteen results, and even fewer will click on something on the second page. As a result, the placement of your website in search results for specific search terms is critical to your organic traffic success in general.

 

In this article, we’ll cover search engine placement basics, how it is different from SEO, and how you can improve it using SEO for the best results.

What Is Search Engine Placement?

Search engine placement is the process of optimizing web pages so they rank highly for search queries. It is essentially an ongoing process of climbing the search rankings ladder in order to eventually sit in the first place.

 

There are many on-page factors that affect search engine positioning, but the content is by far the most important one. At the center of the search engine placement process is a basic organic keyword. The goal here is to optimize a web page so that it eventually ranks first for that specific keyword.

 

Naturally, higher-ranking pages receive a larger number of visitors. So search engine placement essentially assists websites in increasing organic traffic and, as a result, CTR (click-through rate).

 

Most marketers believe that on-page optimization is a one-time effort that, if done correctly, will result in long-term benefits. However, search engine placement is an ongoing process that not only helps pages rank higher but also helps maintain current rankings. This requires regular checks in order to optimize for changing dynamics and make the changes that are needed. There are a number of techniques that help reach this goal. In the following sections of the article, we will talk in more detail about them.

Difference Between Search Engine Placement and Search Engine Optimization?

In essence, search engine placement is an aspect of the more well-known phrase search engine optimization. Despite how closely these terms are related, there are a few minor differences. All search engine placement is SEO, but not all SEO is search engine placement.

 

SEO extends beyond optimization at the page level. It is a much broader term, focusing on domain-level optimizations as well as supporting efforts to improve search engine rankings. A typical SEO strategy will include steps to improve response times, build internal links, analyze competitors, and many other things. As a result, the website’s domain authority will increase.

 

Search engine placement efforts with a high domain authority may bring visible outcomes in the form of relevant traffic to individual web pages. On the other hand, search engine optimization only cares about increasing web page ranking. As a result, the scope here is limited but focused.

How to Improve Search Engine Placement with SEO

Let’s first understand the different elements of SERPs before looking into different ways to improve search engine placement. SERP features are essentially all of the parts that make up a SERP result for a keyword. Examples of what are known as SERP features include:

Featured snippets
Video results
People also ask for
Top stories
Photo collections


Increasing rank is not a straight line to the top because the SERP is not just a list of organic search results. Websites can attempt to rank multiple times for a single query and get rich snippets (pages that have more information) in this situation.

1

Re-optimize your content

Making sure that your current pages are fully optimized for SEO is the first thing you should do. Especially pages that are already on the first or second page. This is very important because Google already considers your website to be a relevant search result for your intended keyword. Otherwise, you wouldn’t be on the first page of the search results.

 

So all you have to do is tweak that page’s on-page SEO and user experience. And you’ll be set for higher rankings. The Search Console is the best tool for identifying pages that could use some help.

 

What should you do after selecting the right pages to work on? It heavily depends on the page. If you believe that it could use more keyword optimization, you should probably concentrate on on-page optimization.

 

Or perhaps your content is a little out of date. Then you should update that content. Let’s also say that the UX of your content isn’t all that great. Well, you could improve your page speed. And to make your content easier to read and skim, use subheadings and big fonts. Repeat this process for each page you want to improve.

2

Use internal linking

Internal links should be added to your site’s authority pages. And make sure that those links lead to the pages that need a ranking boost. Most likely, you already know which pages on your website have the most authoritative links.

 

The only other thing to keep in mind is that you should use keyword-rich anchor text in your internal links. This is because the anchor text you use informs Google that your page is about your target keyword.

3

Update meta tags and descriptions

Google uses the organic click-through rate (CTR) to determine which results are the most relevant. And which aren’t relevant to that keyword. When a user receives a list of search engine results for a specific query, they will see the meta tags and descriptions.

 

If your description or page information isn’t attractive enough or makes it appear as if they’ll get the answer they’re looking for, they’ll move on to another website. This ultimately lowers your chances of ranking highly and can significantly lower your click-through rate. Instead, make it a habit to always update these items on a page-by-page basis.

4

Avoid keyword stuffing

Many digital marketers make the mistake of trying to rank for a specific keyword by simply repeating it on every single page of their website. As a result, they have dozens of pages competing for the same first-page position, making it difficult for any of them to reach their end goal.

 

Keyword stuffing is a practice that involves overusing keywords on a web page in an attempt to manipulate search engine rankings. While it is acceptable to repeat specific phrasing across multiple pages on your site, make an effort to mix it up where possible.

 

Have a specific focus keyword for each page, along with a few less commonly used sub-keywords. By spreading out your overall keyword strategy, you’ll ensure that your pages aren’t competing with each other for the top spot on Google.

5

Optimize to appear in the featured snippets

Most users consult the content displayed in the “Featured Snippets” for any Google search result to either skim through the other results or completely skip the rest of the page. We are all aware that if the featured snippet accurately addresses our query, we are more likely to click on it.

 

Websites should logically strive to be featured in the snippets section. One way to improve your chances is to optimize a section of your page’s content so that it fits perfectly in the featured snippets window. You can do this by including images that are most relevant to the search query or by addressing the query directly in simple words.

 

If the website is a guide, include a section that briefly covers all of the important points. You can include the keyword in the alt text of images so that the search engine knows what the image is about.

6

Improve user experience with SEO

Search engines want to show relevant, useful information and reward sites that provide a positive user experience (UX). The term user experience refers to a variety of factors such as usability, functionality, design, and others. To give users a great experience, you must ensure that your site not only looks great but also functions effectively.

 

This will help you offer value to users, and as they spend more time on your site, they will learn more about your company, products, and services. This also sends a strong signal to search engines such as Google. So, if you want to continue to rank higher in search results, make sure your site has great design and usability features.

Final Thoughts

Improving your search engine rankings with effective SEO strategies is important for increasing organic traffic and attracting more potential customers. Achieving a higher ranking in search results has a direct impact on the amount of traffic your website receives, as most users never look past the first few results.

 

Keep in mind that search engine placement is an ongoing process that needs regular monitoring and modifications to keep up with changing dynamics. You can maximize your online visibility, increase your click-through rate, and ultimately push your business to succeed in the digital age by implementing these tactics.

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