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Yahoo! SEO Best Practices & Tips

By reading this article, you can learn a few techniques for doing SEO for Yahoo!

Enis Azemi

SEO Specialist

Yahoo! SEO Best Practices & Tips

All marketers want the same thing – for the product or service they are marketing, they want to reach as many people as possible. When most people think of SEO, they think of Google. However, focusing all of your efforts on a single search engine may cause you to miss out on other important traffic sources.

 

The assumption is that every other search engine does not have the same reach as Google. Marketers often fail to recognize the potential of other search engines like Yahoo!. Despite being overshadowed by Google, it still accounts for a significant amount of global search volume. There are many countries where Yahoo! is the search engine of preference; where it is similarly or maybe even more popular. By reading this article, you can learn a few techniques for doing SEO for Yahoo!.

What is Yahoo! Search?

Yahoo! is a search engine that has 11.7% of the US search market share as of April 2017. That alone is reason enough not to ignore it: one out of every ten people uses it daily.

 

Yahoo! and Mozilla announced late in 2014 that Yahoo! would replace Google as the default search option in the Firefox browser. This deal has brought many more searchers to Yahoo! and may continue to do so in the future.

 

Even though Google still has the lion’s share of search authority, Yahoo!’s future looks bright. And you want to appear in Yahoo! search engine results when people search for the services you provide.

How Is Yahoo! SEO Different?

Other search engines, such as Google and Bing, compete with Yahoo! on a global scale. Yahoo!, on the other hand, has an advantage in one demographic in particular: Mozilla Firefox users.

 

From 2014 to 2017, Firefox made Yahoo! its default search engine in the United States. Although the browser has since returned to Google, many of its users have grown familiar with Yahoo!. Given that approximately 6.7% of Americans use Firefox, this market is not insignificant.

 

Optimizing your content for Yahoo! SEO is arguably simpler than it is for other popular search engines. Unlike Google, this platform does not use frequently updated algorithms. In fact, it has very simple guidelines for sites that want to rank high on search engines.

 

You should know some differences between SEO for Google and SEO for Yahoo! if you decide to take part in it. Here are a few things you should know right away:

There’s little to no competition

Just because competition is intense on Google does not imply that it will be equally intense on Yahoo! If you’re trying to rank for the same keyword on another engine, there may not be as much competition if the Google-leader competitor is stepping out of ranking on Yahoo!.

It is much less complicated

SEO for Google may be more difficult than SEO for other search engines. This shows that SEO for Yahoo! is returning to the fundamentals, to a time when a site’s ranking depended on fewer factors. Google has implemented many algorithm updates in recent years, but Yahoo! has not done so.

It is similar to Bing

When you optimize for Yahoo!, you are also optimizing for Bing. Both search engines have their own algorithms (automatic systems that determine how to rank websites for any word or phrase), but they are very similar.

Yahoo! focuses on links

Yahoo! SEO pays special attention to links. The more you focus on backlinks and inbound links, the more likely you are to rank high in this search engine. You should focus on guest blogging, getting links from social media, and developing an affiliate marketing strategy. Make sure that the links you get are not from spam websites.

The age of your website plays an important role

Yahoo! places a high value on domain age, or how long you’ve had the URL or address linking to your website. As a result, having an older domain is beneficial. While there is nothing you can do to make your domain age faster, it is a rebranding lesson. Don’t change your domain name if you want to rank high in Yahoo!.

7 Best Practices for Yahoo! SEO

We recommend following some basic SEO best practices, regardless of which search engine you want to rank for. These methods can help your content rank higher and stand out from the crowd. However, if you’re specifically interested in Yahoo! SEO, here are the 7 most important steps you can take.

Make Use of Keywords

Keywords are an important part of your Yahoo! SEO strategy. These phrases allow interested users to find your content in search results. To rank well for keywords on relevant Yahoo! results pages, you’ll want to use them frequently.

 

You should also add these phrases to your meta descriptions, page titles, and alt text throughout your posts. However, avoid “keyword stuffing,” as most search engines and human readers dislike this practice. Instead, aim to write for readers first and search engines second.

 

Using the search engine’s Search Assist tool, you can find relevant keywords for Yahoo! SEO. When you enter something into the search box, you will see suggested terms that other users are searching for.

Avoid Text in Images

The Yahoo! guidelines cover a variety of best practices for image SEO. You should, for example, avoid including text in your images. Embedded text can prevent search engines from indexing your content correctly.

 

Instead, keep your text and URLs in HTML format so that Yahoo! can properly display them. It’s also important to include alt text for your images, just like it is for other search engines. This is another great place to include your keywords. Alt text is also important for making your content more accessible to larger numbers of users.

Meaningful Cross-Links

Backlinks are more important to Yahoo! than they are to Google. These are the external website URLs that point to your content. Backlinks from authoritative websites and industry leaders can help your content rank higher. In addition, these URLs can increase traffic to your website. As a result, take an active approach to asking for backlinks and publishing guest posts on other sites.

Readable URLs

A sitemap lists all of your website’s URLs that you want search engines to crawl and index. It also shows how the pages on your site are related to one another, as well as additional information for each page (such as how often it changes and when it was last updated). If you use WordPress, you can find a sitemap plugin to assist you in creating one. However, if you use an SEO plugin, it will almost certainly generate a sitemap for you.

 

You should submit your sitemap to Bing for Yahoo! SEO purposes. Because Bing powers Yahoo!’s results, this step can improve your Bing and Yahoo! rankings at the same time by ensuring that both platforms have all the information they need.

 

Fortunately, submitting your sitemap to Bing is a simple process. If you’re already using Google Search Console, Bing has a process for importing your site’s base data, so there’s no reason not to do this.

Unhide Content That’s Behind JavaScript

JavaScript is a useful scripting language for WordPress websites. It powers many types of dynamic operations on your site, such as showing animations, updating your content in real time, and other interactive functions. Yahoo!, on the other hand, specifically advises against providing specific features only through JavaScript.

 

Some search engine crawlers may not understand and index content written in this scripting language. To make your content accessible to all users and search engines, you should also use “no script” HTML elements.

Publish Engaging Content

Some SEO rules are the same regardless of the search engine. This is especially true for creating engaging, authoritative content. Yahoo! SEO, like that of other search engines, relies on relevant content.

 

Make sure that your website’s blog posts, articles, and other content pieces are informative and actually relevant to your content. Don’t game the system by writing long pieces with lots of keywords but little substance—Yahoo! will notice and penalize you. Decide to add a fresh perspective to the discussion. Add a fresh, interesting take on a popular topic or publish content that is current and of interest to your audience.

Use Social Media to Improve Yahoo! SEO

Finally, just like Bing, social media can have a significant impact on your Yahoo! SEO. Unlike Google, both search engines take your presence on online networks into account. For example, if you have a large number of followers, your content is more likely to rank higher. The same logic applies if people frequently share your posts on social media.

 

As a result, you should invest time in your social media strategy. Focus your efforts on the most popular platforms, such as Facebook, Twitter, and Instagram. You should use the platforms that are best suited to your audience’s specific interests and demographics.

Is Yahoo! SEO Worth It?

When defining the answer to this question, take several factors into account. The first step is to collect analytical data from your website that provides insight into its performance, such as clicks, page sessions, and so on. Check to see which search engine is bringing you the most traffic. After figuring out the number of visitors, look into where you get quality leads.

 

Because of its small market share, many marketers overlook Yahoo!’s ranking. However, the one with the least amount of traffic can sometimes produce unexpected results. In addition, Yahoo! is less complex and easier to rank than Google.

Final Thoughts

Remember that SEO is constantly changing, so focusing all of your efforts on one area is never a good idea. The only way to make sure that you show up and stay at the top of search results is to optimize for every search engine available, including Yahoo!

 

If you want to expand your reach and gain traffic, Yahoo! SEO is essential. Ranking on Yahoo! is much easier because its algorithms are not as complex as Google’s. Concentrate on keywords, posts that are engaging, and effective link-building strategies. Also, keep in mind that good Yahoo! strategies will help you rank higher on Bing.

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