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Tumblr SEO Best Practices & Tips

In this article, we’ll delve into the world of Tumblr SEO and talk about how you can optimize your blog to rank higher in search engine results pages (SERPs).

Petrit Halitaj

SEO Manager

Tumblr SEO Best Practices & Tips

If your business markets to a young demographic, you should take a look into the microblogging platform. Tumblr’s audience reach is huge enough to make you ask, “How do I get my posts found in a sea of content?”


It hosts 200 million blogs, with an average of 80 million posts every day. The site has 300 million visitors per month, including both registered and unregistered visitors. Having said that, simply opening an account won’t be enough to attract users. SEO for Tumblr can be an excellent help in building a large following of potential clients.


If you want to boost the exposure of your Tumblr blog and attract more traffic to your site, you’ve come to the right place. In this article, we’ll delve into the world of Tumblr SEO and talk about how you can optimize your blog to rank higher in search engine results pages (SERPs).

How Does Tumblr Work?

Tumblr is a social networking and microblogging website that allows users to create and share content. It combines blogging and social media into a single platform, thus giving a unique user experience. But, with so many blogs on Tumblr, standing out and attracting readers to your site might be hard.


This is where SEO comes into play. Search engine optimization is the practice of improving your website’s visibility on search engine results pages. You can boost the visibility of your Tumblr blog and attract more visitors to your site by understanding the basics of SEO.


So, what makes Tumblr a good SEO platform? For starters, Tumblr has a huge user base, which means your content has a high chance of reaching a larger audience.


Tumblr also has a high domain authority, which indicates Tumblr blogs and posts usually score well in search engine results pages (SERPs).


It is also a very visual platform, making it ideal for visual media content makers such as photographers, graphic designers, and artists.


The platform’s tagging system also makes it simple to categorize and arrange your posts, which can help search engines understand what your blog is about and rank it accordingly.

Tips on SEO for Tumblr

Since Tumblr is a social and blogging platform in one, many SEO tactics used on competing CMSs are a little different for usage on Tumblr. But if you’re familiar with SEO basics, you’ll recognize many of the on- and off-page SEO strategies used to increase Tumblr blog readership.

Make sure Google can find your Tumblr blog

Before any of your blog posts appear on SERPs, you need to make sure that they are search engine friendly. Crawlers that categorize, store, and show your information online (a process known as “indexing”) must first have access to it.


To do this, sign in to Tumblr.com and go to the settings page. Once there, go to the Directory and check the box next to “allow search engines to index your blog.” After you save the options, Google crawlers will be able to index your blog.

Start with keyword research

Conducting keyword research is the first step in optimizing your Tumblr for SEO. Keyword research is the process of choosing the topic of attention for your content.


This means choosing the keywords most relevant to your site and the topics you cover. Once you’ve selected these keywords, you can use them throughout your site to inform search engines about the topic of your blog.


The keywords you choose will be determined by the goal that you hope to achieve with your high-quality content. If you’re trying to sell a product, you’ll approach your writing differently than if you’re simply trying to provide a helpful how-to guide.


When conducting keyword research, it is important that you focus on long-tail keywords. These keywords are longer phrases that are more precise and less competitive. They are frequently more specific and may help you in attracting a more appropriate readership to your site.


By creating keyword-focused content, you are showing search engines that you have something to offer consumers who are looking for terms in your niche. As a result, search engines will reward you with higher SERP rankings.

On-page optimization

After conducting keyword research, the next step is to perform on-page SEO. This involves optimizing the various elements of your Tumblr site so that search engines understand what your blog is about.


The title and meta description of your blog are critical elements of on-page optimization. Because these features tend to be the first things users see in your blog, it’s important that they appropriately reflect the content of your blog.


The meta description should be less than 160 characters long to avoid being cut off on the page. The post title should be no more than 60 characters long and include your blog’s name. Make sure to include your keywords in these sections to optimize them for higher rankings.


The usage of header tags (H1, H2, H3, and so on) is another important component of on-page optimization. They’re also an efficient way to improve your blog’s indexing process. These tags help to organize your blog’s content. It also helps search engines understand what your site is about.

Off-page optimization

Off-page optimization is the practice of increasing the visibility of your Tumblr blog in search engine results pages by building links to it. The more high-quality links pointing to your site, the more search engines will consider your blog as an expert on the topics you cover.


There are many ways to build links to your Tumblr blog, including guest blogging, social media marketing, and link building. It’s important to focus on building high-quality links from reputable websites to boost your blog’s visibility in search engine results pages.

Link your post internally

Providing an ongoing supply of valuable content in the form of links is one strategy to increase audience engagement. Build links to other relevant pieces of information on your blog or Tumblr page throughout your post.


Choose your anchor text carefully before including these inside Tumblr links. You want to make sure the reader understands what kind of information will be on the next page if they click on the link.


Overall, internal linking is a method of adding value that will result in improved performance on metrics such as bounce rate and click-through rate. And, because search engine crawlers find their way to your material via internal links, this will pave the way for those crawlers to index your content.

Generate Tumblr backlinks

Backlinks are also known as link building. They are links to your content from other websites or Tumblr blogs and are a crucial aspect of any successful SEO marketing approach. When other Tumblr users, marketers, or bloggers reblog your content, search engines learn that it is valuable. It will then boost your visibility on Tumblr and Google search results.


Tumblr backlinks can help you increase traffic, but they won’t be as effective as backlinks earned on another blogging platform. This is due to the fact that Tumblr pages are considered subdomains. And they carry less weight as a source of backlinks.


You should also include images in your blog posts. That’s because normal posts are deemed nofollow links and will not be examined during the indexing process.

Create custom permalinks

Content that ages well is more likely to rank high because it has shown its worth over time. Aside from the actual content, the URL of the article is another factor that should hold up over time.


Permanent links (also referred to “permalinks”) are unique URLs that you can generate for each individual post on your Tumblr account. A decent permalink will include the domain name as well as a “slug,” or the descriptive text that follows the main webpage.


Make your post URLs clear and simple to read and write out for future visitors. The URL is also an excellent spot to insert your keywords and phrases. You can change this on your page by using CSS, Javascript, or HTML code.


Easy-to-read permalinks are a simple approach to raise your credibility and organic traffic. This is because they show to potential readers that your page is safe and worthwhile. Furthermore, descriptive permalinks make it easier for search engines to categorize the pages on your site because they better explain the main topic of your content.

Post helpful content

Great SEO writing is about producing beneficial content for both search engine crawlers and users.


Content that is valuable to its target audience provides answers. When visitors search for a given topic, every post should be able to answer the question or provide the information that they are looking for.


Furthermore, high-quality information should be visually appealing and easy to understand. This is achievable through the use of headers, photos, infographics, and other elements. Tumblr takes it a step further.


Because the majority of Tumblr users are of the digital generation, they want short content that adds value. They want shorter posts with compelling visual components because the website is a combination of a social media site and a blogging platform.


Although you may write full-length posts on Tumblr, readers are more inclined to view and share something shorter. Tumblr users also respond extremely positively to humorous content. Memes, gifs, and quotes are popular post components.

Final Thoughts

Although Tumblr is quite different from other platforms and may take some getting used to, it is definitely worth looking into.


SEO is a continuous process that requires ongoing effort and focus. By following the tips provided in this article, you can increase your chances of ranking well in search engine results pages and bringing more traffic to your site.


Keep in mind that the Google algorithm is constantly updating. This means that ranking factors can change over time. As a result, it’s important to stay updated on the latest SEO best practices.

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