Home / Learn / On-Page SEO

How to Do SEO for Infographics

Infographics are a combination of images and information. The main objective is to provide valuable data and information to the right demographic in a visual way.

Rilind Elezaj

Co-Founder

How to Do SEO for Infographics

Infographics are a combination of images and information. The main objective is to provide valuable data and information to the right demographic in a visual way.

 

When it comes to the various types and forms of SEO content, the list is endless. While visually presenting the content, infographics in SEO help to polish your text.

 

People nowadays get easily bored with written texts. They prefer more colors and visually appealing elements in their content. Infographics can increase people’s attention and interest in reading the content.

 

When used correctly, an infographic can actually boost your blogging SEO strategy. You simply need to optimize it for search, and in this article, we’ll show you how to do SEO for infographics properly.

4 Steps to Create SEO for Infographics

SEO-friendly content takes time and effort. Infographics need to be optimized to allow search engines to recognize and present them to potential users. Here are four steps to do SEO for infographics.

1

Research relevant keywords

To create an SEO-friendly infographic, you need to know the subject matter well. To create appropriate infographics, you need to do research on the topic.

 

If you already have a piece of content that you want to pair with an infographic, you should have a list of keywords from which to choose.

 

Once you find the most promising keyword, use it to guide your infographic creation. It should be in line with the user intent behind the keyword. Your infographic copy should offer a brief visual solution to the user’s problem as described by a keyword.

 

Depending on whether it fits well or not, you may or may not include the keyword itself in the infographic copy.

2

SEO-optimize your infographic

URLs are an important ranking factor used by search engines. Make sure the keyword phrase is easily readable in the URL of your post.

 

You should also include your keyword in the headline. Create a catchy headline with that keyword in it.

 

Add the keyword phrase in the H1 heading, and also in any other relevant headings.

 

Check that your infographic image file is saved at the correct resolution and that the keyword is included in the file name. The same is true for any blog headers or article images used to support the post.

 

In the file name, include your keyword that best describes your infographic. While Google can’t read the contents of your infographic, it can read the file name.

 

The file name should include both a keyword related to the blog post’s topic and information describing the infographic’s content. This allows search engines to understand the infographic better and boosts its chances of ranking in image searches.

 

Another way to inform search engines about the type of information your infographic gives is to include an alt tag. This is used within a page’s HTML code to describe what an image represents.

 

Users will see the alternative text you set in the alt tags if an image fails to load. Additionally, alt tags guarantee that your content is accessible to all users.Use your keyword in the alt tag, just like in the filename, to help Google understand which search terms are relevant to your infographics.

3

Optimize Your Infographic Page

When crawling a blog post, search engines consider other page features, such as page length.

 

Longer posts are preferred by search engines, especially when properly optimized. Make your posts at least 1,000 words long, and include keywords throughout. But, make sure you avoid keyword stuffing.

 

Check that your page loads quickly and correctly. If the page takes forever to load, Google is less likely to recommend it to viewers.

 

Keep an eye on your bounce rate as well. Google’s main priority, like page load times, is to serve up content that is useful to searchers. If your bounce rate is high, Google assumes that people aren’t interested in the post’s content and will not display it on the search engine results page.

 

Optimize your social sharing buttons. It is important to share in order to increase traffic. Check that your share buttons are active and visible.

4

Build links from other sites

In addition to sites where you can post your infographic, you should also try to build links from other websites and blogs. Even though this can be a time-consuming and challenging process, it becomes easier once you’ve made connections with other site owners and bloggers.

 

Make it as simple as possible for site owners to link to you when you’re just getting started.

 

Consider creating an embed code and including it below your infographic so that users can directly embed your infographic on their own site without having to go through the trouble of coding.

Are Infographics Useful for SEO?

Infographics can be a valuable asset for SEO. Infographics can boost website engagement and backlinks. Researchers discovered that using visuals such as charts, graphs, color design, and images boosted readership by 80%.

 

They can be optimized for relevant keywords, which can help search engines in knowing the infographic’s topic and how it relates to the user’s search queries. They are also useful in explaining complex information in a simple and easy-to-understand format, which helps search engines better understand the information.

 

However, not all infographics are created equal, and an infographic that is poorly designed or optimized for SEO may be ineffective.

 

Infographics are an important concept in content writing, particularly for SEO. It helps visitors understand the information and data. Infographics are especially useful in increasing brand awareness.

 

Infographics have the potential to attract more visitors than written content. People pay more attention to visual representations than they do to written content.

 

People become more aware and attentive to content other than plain text through infographics because the human brain processes images three times faster than text. Infographics increase reading comprehension by 50%.

 

When you have important messages to deliver to your reader, use infographics to communicate clearly. People who follow directions with text and illustrations perform 323% better than people who follow directions without illustrations.

 

By increasing the number of visitors and gaining more shares and backlinks, infographics help to improve search engine rankings.

 

Visual information is more appealing to people than text-based information. Through infographics, the content can go viral. Infographics with clickable links are simple to share on social media, making it easier to promote your brand.

Best Tools for SEO Infographics

There are different kinds of infographics tools and software available online. They can vary due to the variety of benefits that they offer. 

 

It is not easy to find a tool for creating infographics. You should  go over the tools’ features and compare them to one another. Then, you will be able to find a tool that will meet all of your infographic design needs. 

 

In this section you can find some of the most useful tools for designing infographics and their key features.

  • Canva
  • Piktochart
  • Visme
  • Infogram
  • Adobe Illustrator

Canva

Canva is the most popular and well-known online graphic design platform. It is a freemium design tool with both free and premium versions.

 

Key Features:

  • There are numerous pre-designed templates.
  • Drag-and-drop operation.
  • Opportunity for teamwork and collaboration.
  • Integration with a variety of tools.

Piktochart

Piktochart is designed specifically for creating informational content such as infographics and reports.

 

Key Features:

  • There are over 230 free customizable infographics templates available.
  • Data visualization that is effective.
  • Advanced report creator.
  • Design templates for well-decorated posters.

Visme

This tool is especially useful for creating visually appealing infographics for marketing campaigns.

 

Key Features:

  • Multiple data visualization templates are available.
  • Project data storage opportunity.
  • Collaboration in real-time.
  • There are millions of high-quality stock photos available.

Infogram

It’s a time-saving data visualization tool that can help you optimize multiple visually appealing contents. 

 

Key Features:

  • A powerful user analytics feature.
  • There are over 200 pre-designed templates.
  • Compliant with the mobile interface.
  • Tracking links that are unique to you.

Adobe Illustrator

You can create professional-looking timeline infographics, graphs, charts, and flowcharts using Adobe Illustrator. Adobe Illustrator’s font library contains 17,000 fonts. 

 

Key Features:

  • Export files in a variety of formats.
  • Infographics come in a variety of styles.
  • Font support is extensive.

Final Thoughts

Infographics have the ability to make any complex idea understandable to the target audience. As a result of its appealing design, content has a high chance of going viral. Finally, infographics have a greater ability to impress viewers than text posts. So, infographics present information in an easy-to-understand format that does not bore the audience while also saving their valuable time.

More Content Hub