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How Social Media and Content Marketing Work Together

The two channels can help each other increase the success of your overall marketing strategy; when you use social media to promote your current content, ask for feedback from your audience and get suggestions for future content.

Diana Bajraktari

Senior Content Strategist

How Social Media and Content Marketing Work Together

If you’re just getting starting with an online marketing campaign, you’re probably aware of all the different options you can use. There are many new strategies almost every week, and it’s difficult to know which ones are worth looking into further.


Fortunately, you can combine many of these strategies to make your marketing strategy work. The collaboration between SEO and content marketing is one of the most visible examples of these collaborations.


But, SEO is not the only strategy that works well with content marketing, it can also support your social media strategy. The two channels can help each other increase the success of your overall marketing strategy; when you use social media to promote your current content, ask for feedback from your audience and get suggestions for future content. Keep reading to learn how social media and content marketing work together.

What Is Social Media Marketing?

Social media marketing is using social media platforms to promote a product, service, or brand. In order to engage the target audience and increase website traffic, it involves creating and sharing useful content on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.


Social media marketing also includes paid advertising on social media platforms, which lets it reach a wider audience and increase brand awareness. The goal of using social media for marketing is to establish a strong online presence, foster customer loyalty to a brand, and ultimately increase sales and revenue for a business.

What Is Content Marketing?

Content marketing revolves around creating and sharing valuable, relevant, and consistent content. Content marketing’s goal is to attract and keep well-defined audiences and profitable customers. 


Content marketing is a strategy used by businesses to educate, inform, entertain, and inspire current and prospective customers to take action. Content marketing helps in the promotion of a product or service. Customers’ behavior changes because of proper marketing and content consumption. Content marketing plays an important role in indirectly building the brand while earning customer trust. 

How Do Social Media and Content Marketing Work Together?

We can see that content marketing and social media marketing have a lot in common. They are both effective inbound digital marketing tactics that can help your brand in several ways. 


The crucial difference between them, and the primary reason they complement each other, is that content should be distributed, and social media is a distribution channel.


The opportunity for interaction with your audience is why these two channels can work so well together and boost your overall marketing success. You can use social media to promote your content and ask for feedback from your customers on what content you should publish in the future. Let’s take a closer look at each of these scenarios.

Using Social Media to Gather Ideas for Future Content

As mentioned before, you can use social media to learn what your audience has an interest in seeing from you in the future. If you attempt to connect with and engage your followers on social media, they will often jump at the chance to share their thoughts on what you should write about next.


Ask them if they have questions about your industry or offer a platform for them to express their concerns about your services or products. This will provide you with a wide range of ideas for your content calendar in the coming weeks and months. And you’ll always make sure that you’re writing about something that your audience is actually interested in.


When you publish a post that addresses your audience’s questions and concerns, you establish yourself as an expert in the field, but also as someone who pays attention to what they have to say.

Using Social Media to Promote Content and Vice Versa

The most visible connection between content marketing and social media is that you can use social media to promote the content on your website. You can share links to your blog posts, articles, charts and graphs, and other formats of posts on Facebook, Twitter, LinkedIn, or any other social platforms you use.


Currently, social media has over 4 billion users. Every day, Facebook has 25.5 billion visits per month. That’s about 10,000 visits every single second.  It is without a doubt the best platform for reaching and engaging large audiences. Sharing your content on social media will increase traffic and conversions to your website.


Because many of your followers check social media daily, but few check your site regularly for new content, this allows your content to reach a larger audience than just site visitors. You can also keep promoting material after publishing it because not all of your followers will see it the first time you post it.


It may seem like a lot of effort to monitor your old posts and promote them, but tools are available to help you do so. You can also set up scheduled status updates and tweets as far in advance as you need to. 


When you add a new post to your site, you need to decide how many times you want to share it and the dates and times you want it promoted. Also, tools like these help your social media accounts stay up to date. You can obviously create content for social media rather than promoting your website content with each post. But, typically it should be much shorter. 


As a rule of thumb, you should put your best content on your own website because you have full ownership of it. This isn’t always the case when you post something on a social media platform.

Asking For Feedback on Social Media

There are many ways you can promote your content on social media. But you should try to engage your audience with every post you share. One of the most common ways of sharing your content involves posting just the link to your blog post and using the name as your social media post name. 


While this has some advantages, the most notable of which is simplicity, it will not generate the number of clicks you want or spark as much discussion as a post shared in a creative way. Now, a better practice to share the same post in a different way could be, for example, by asking a question like:


  • What are your favorite types of [x]?”, 
  • Do you agree with our experts on [y]?” 


Because this method encourages participation, you should receive more comments and more engaged followers. You’ll gain valuable feedback and insight into your audience’s thoughts. This feedback can then help you improve your content and guide your approach to future posts.

Final Thoughts

In simple terms, unique content means creating something that is special and different from what others have made. It’s important because when you create unique content, it helps you stand out and be noticed. It builds trust with your readers and makes them want to come back for more. 


So, embrace the power of uniqueness and create content that captures attention, offers something new, and leaves a lasting impact on your audience.


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