Home / Learn / On-Page SEO

How to Create White Label SEO Reports

Managing multiple SEO clients can be difficult. You would have to send them regular updates on your progress. Additionally, the first site assessment report—also known as an SEO audit report—is required for new clients.

Rilind Elezaj


How to Create White Label SEO Reports

Managing multiple SEO clients can be difficult. You would have to send them regular updates on your progress. Additionally, the first site assessment report—also known as an SEO audit report—is required for new clients.


Although it would still take a lot of time and effort, it would be feasible to manually create an SEO report for one or two clients. But it becomes nearly impossible to share SEO reports regularly with 10, 20, or even 100 clients.


If you can’t demonstrate metrics and results, no business owner will give up their hard-earned marketing budget. Also, you need to find a productive and efficient method for producing thorough SEO reports if you hope to attract high-paying clients.


In the dynamic realm of digital marketing, understanding “White Label SEO” and its operational dynamics can be a game-changer for agencies. Let’s delve into the intricacies of this strategy and explore why incorporating it into your business model can lead to unparalleled growth.

What Sets White Label SEO Apart?

White label SEO entails agencies offering SEO services under their brand while outsourcing the execution to a third-party provider. This symbiotic relationship allows agencies to efficiently manage client demands, expand service portfolios, and bridge skill gaps.

Cost-Effective Scalability

For instance, imagine a scenario where a digital marketing agency with 20 clients requires 80 monthly blog posts. To ensure quality content that ranks well on Google, they leverage a white label SEO provider for article production, subsequently marking up prices for profitable client delivery.

Navigating the Roles in White Label SEO

Understanding the distribution of responsibilities in a white label SEO partnership is crucial. In our earlier example, the agency handles client relationships, account management, and overall operations. The white label provider, on the other hand, specializes in the specific service requested—in this case, article creation.

Beyond One-Off Services

However, the relationship can extend beyond ad hoc services. White label providers can seamlessly integrate into an agency’s operations, managing diverse aspects like account management, client relationships, SEO marketing strategy, and reporting services.


Why Opt for White Label SEO Services?

The allure of white label SEO lies in its ability to circumvent the need for an in-house SEO team, making it a strategic choice for agencies focused on particular niches like PPC advertising, social media, or web design.

Comprehensive Marketing Solutions

Furthermore, integrating white label SEO enriches an agency’s service spectrum, offering clients a more comprehensive marketing experience. Even for agencies already providing SEO services, the flexibility of white label solutions becomes an efficient avenue for scalable growth.

Cost-Effectiveness in Comparison

While the prospect of venturing into SEO services might be daunting, especially for agencies lacking internal expertise, the cost-effectiveness of white label SEO becomes evident when juxtaposed with building and maintaining an in-house team.


For example, contemplating the expenses associated with a small SEO team’s salaries, tools, and subscriptions reveals a considerably higher investment compared to the affordable rates offered by reputable white label providers.

Unveiling the Role of White Label SEO Providers

A white label SEO provider serves as a beacon of expertise, delivering essential SEO services precisely when your agency needs them. Whether it’s a specialized freelancer focusing on content writing or a comprehensive platform like Semrush offering diverse services, the objective remains the same—enhancing your clients’ SEO performance.

Core Services Offered

Strict funnels require users to follow a predefined, linear path through the conversion steps. For example, they visit the homepage, choose an item from a category

Key services include:

  • White Label SEO Reports: Clear, impactful reports showcasing SEO’s impact on a client’s business and offering growth insights.
  • Keyword Research: Identifying and analyzing keywords to tailor strategies for targeted audience engagement and increased website traffic.
  • On-Page SEO: Optimization of title tags, headings, meta descriptions, URLs, page speed, and links for improved search rankings.
  • Off-Page SEO: Expertise in link-building, public relations, guest posting, social media marketing, and local SEO to indirectly elevate rankings.

page, place it in the shopping cart, provide shipping information, and complete the purchase at the checkout.

In contrast, flexible funnels allow users to move through the steps at their own pace and in their preferred order. This approach recognizes that user journeys can be more dynamic and varied.

Generally, strict funnels serve as idealized models of the user journey, while flexible funnels better accommodate the diversity of modern user experiences. Google Analytics goal funnels are typically designed with flexibility in mind, but they can become more structured as users progress through the funnel.

Additional Services Strengthening SEO Offerings

Beyond these fundamentals, providers may offer supplementary services such as:

  • Content Creation: Developing optimized content assets, including blog posts, videos, ebooks, and graphics.
  • Pitching: Crafting compelling pitches supported by data to emphasize the value your agency brings and attract more prospects.
  • Strategy Building: Formulating comprehensive plans outlining crucial steps in an SEO campaign, specifying tactics like content marketing and execution methodologies.

Selecting Your Ideal White Label SEO Provider

Choosing the right white label SEO provider demands a meticulous evaluation of their offerings. Consider these factors to ensure alignment with your agency’s needs:

1. Positive Reviews

Explore third-party review platforms like G2, Capterra, and Trustpilot, along with testimonials on the provider’s website. Gather insights from peers in the industry to ascertain the provider’s reputation.

2. Well-Optimized Website

Analyze the provider’s website for optimization indicators, including loading speed, navigation ease, and content clarity. Social proof, client lists, and awards further validate their expertise.

3. Relatable Case Studies

Examine case studies showcasing the provider’s past work and achievements. Real-life examples provide tangible evidence of their capabilities, offering a glimpse into potential outcomes for your clients.

4. Excellent Customer Service

Prioritize providers with a reputation for excellent customer support. Accessibility via email, phone, live chat, and regional support enhances the overall client experience.

5. Transparent and Ethical Work Processes

Engage in conversations with potential providers to understand their SEO specialization, experience, work processes, tools usage, and pricing models. Ensure alignment with ethical SEO practices and avoid providers employing tactics violating search engine guidelines.

6. Straightforward Pricing

Evaluate the provider’s pricing model in relation to your budget and service needs. Whether opting for monthly packages, hourly rates, project-based pricing, or custom quotes, clarity in costs and inclusions is paramount.

7. A Partner for Long-Term Collaboration

The right white label SEO partner is one that aligns with your agency’s ethos and can consistently deliver exemplary results. Initiate face-to-face meetings, ask pertinent questions about their capacity, representation of your brand, and communication protocols.

Top 5 White Label SEO Providers to Explore

As you embark on your quest for the ideal white label SEO partner, consider researching these esteemed providers:

  • Semrush: A comprehensive platform offering 55+ marketing tools, client portals, custom white label reports, and content writing services.
  • Boostability: A full-service white label SEO agency with a vast client base, providing on-page and off-page SEO, content writing, website design, and development.
  • DashClicks: A marketing services platform and SEO reseller delivering ongoing services like website optimization, analytics, keyword tracking, competitor research, and monthly content.
  • SEOReseller: A certified Semrush Agency Partner and Google Partner offering full-service white label SEO with packages based on monthly hours of work.
  • The HOTH: An all-in-one SEO platform specializing in white label link building and SEO management, tailoring services to your budget and objectives. 

Final Thoughts

mastering white label SEO reports is a crucial strategy for digital marketing agencies seeking efficient client management and scalable growth. White label SEO’s appeal lies in cost-effective scalability, providing agencies flexibility and a more comprehensive marketing experience. Providers play a vital role by offering core services and additional offerings, while selecting the right partner involves considering factors like positive reviews, transparent processes, and long-term collaboration potential.

More Content Hub