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The Best SEO Reporting Tools for Your Business

Let's delve into the key trends that will shape SEO in the year ahead.

Blendrit Elezaj


The Best SEO Reporting Tools for Your Business

The dynamics of SEO are ever-changing, and businesses must adapt to the latest trends to stay competitive. With 93% of online experiences initiating with search engine queries, understanding and harnessing these changes is crucial. Let’s delve into the key trends that will shape SEO in the year ahead.

1. Core Web Vitals Take Center Stage

Google’s Core Web Vitals, a set of ranking factors gauging user experience, are set to dominate the SEO landscape. Websites excelling in Core Web Vitals are poised for higher rankings, making it imperative for businesses to prioritize and optimize these metrics.

2. Mobile Search Surges Ahead

The upward trajectory of mobile search continues unabated. As more users rely on smartphones for online information, businesses must ensure their websites are not just mobile-friendly but optimized for seamless mobile experiences.

3. The Rise of Voice Search

Voice search, fueled by smart speakers like Amazon Echo and Google Home, is gaining traction. Optimizing content for voice search is no longer a choice but a necessity to capture this expanding user base.

4. Unraveling "People Also Ask"

A staggering 48.4% of 2.5 million queries are influenced by “People Also Ask.” Users seek comprehensive answers and insights, emphasizing the need for content that addresses broader questions, tapping into user curiosity.

5. EAT Principle: Expertise, Authoritativeness, and Trustworthiness

Google’s evaluation of web pages hinges on the EAT principle. Building authority through high-quality, relevant backlinks from reputable websites is paramount. Quality prevails over quantity, making strategic link-building a cornerstone of effective SEO.

Unmasking the Best SEO Reporting Tools for 2023

Now, let’s shift our focus to the top 20 SEO reporting tools that empower businesses to navigate the complex SEO terrain effectively.

1. SE Ranking

SE Ranking emerges as a powerhouse with white-label, customizable reports. Offering modules like rankings, traffic, competitors, and social media, SE Ranking ensures a comprehensive view of your SEO progress. The Competitor Analysis tool provides a strategic edge by uncovering organic and paid promotion strategies.

2. Semrush

Semrush, a comprehensive suite with over 55 tools, shines in reporting. From detailed keyword ranking reports to insights into organic traffic, Semrush equips businesses with valuable data to refine and enhance their SEO strategy.

3. MOZ Local

MOZ Local’s reporting tools provide a wealth of data for improving online visibility. The Visibility Index, Profile Completeness, and Listing Scores offer actionable insights. Combined with free SEO tools, MOZ Local is a robust solution for comprehensive SEO efforts.

4. Serpstat

Serpstat’s reporting feature simplifies KPI tracking with clear, customizable reports. The platform’s batch analysis of keywords and text analytics streamline competitor analysis, giving businesses a competitive edge.

5. Moz Pro

Moz Pro empowers businesses with customized reports covering rankings, on-page optimization, and more. The platform’s suite, including Keyword Explorer and Link Explorer, ensures a holistic approach to SEO.

6. Ahrefs

Ahrefs, a stalwart in the SEO community, delivers comprehensive reporting tools. From organic search traffic insights to backlink profiles, Ahrefs provides a panoramic view of a website’s SEO performance.

7. AgencyAnalytics

AgencyAnalytics streamlines client reporting for marketing agencies. With customizable dashboards and prebuilt report templates, agencies can showcase results in an engaging and professional manner.

8. Raven Tools

Raven Tools offers a versatile suite of reporting tools, from website analytics to PPC campaign reports. The platform’s link spy tool and competitor domain research tool provide valuable insights.

9. BrightEdge

BrightEdge’s reporting tools provide a comprehensive solution with customizable dashboards. The Search Opportunity Forecasting tool aids in tracking progress and planning future campaigns.

10. UpCity

UpCity’s reporting tools simplify SEO and social media reporting. Configurable white-labeled PDF reports and personalized dashboards make it a valuable asset for agencies.

11. Sitechecker

Sitechecker’s reporting tools offer a comprehensive view of keyword ranking performance. The backlink tracker and SEO chrome extension enhance the platform’s capabilities, ensuring a thorough analysis.

2. Woorank


Woorank’s reporting tools cover SEO, mobile optimization, and security. The platform’s advanced website analysis ensures businesses have a detailed understanding of their website’s health.

13. SEMrush Writing Assistant

SEMrush Writing Assistant integrates seamlessly with content creation, offering real-time SEO recommendations. The tool ensures that content aligns with SEO best practices.

14. Nightwatch

Nightwatch’s reporting tools focus on rank tracking and backlink monitoring. The platform’s intuitive dashboards and automated reports provide actionable insights for SEO improvement.

15. CognitiveSEO

CognitiveSEO’s reporting tools offer a deep dive into backlink analysis and content optimization. The platform’s visual charts and graphs make it easy to interpret complex data.

16. Majestic SEO

Majestic SEO’s reporting tools excel in backlink analysis. The platform’s Trust Flow and Citation Flow metrics provide a nuanced understanding of a website’s link profile.

17. Monitor Backlinks

Monitor Backlinks simplifies the process of tracking backlinks. The platform’s reporting tools offer insights into new and lost backlinks, allowing businesses to refine their link-building strategy.

18. Linkody

Linkody’s reporting tools specialize in backlink tracking. The platform’s user-friendly interface and automated reports make it a valuable asset for businesses focusing on link-building.

19. WebCEO

WebCEO’s reporting tools cover a broad spectrum of SEO aspects, from rank tracking to technical audits. The platform’s white-label reports and integrations make it a comprehensive solution.

20. SEOptimer

SEOptimer’s reporting tools focus on website audits and SEO performance. The platform’s easy-to-read reports and actionable insights empower businesses to enhance their online presence.

Final Thoughts

The different reporting features that each tool offers should be taken into account when selecting the best SEO reporting tools for your needs.


Tools like Semrush and SE Ranking might provide more thorough and in-depth reports than others. Determining the amount of information required to make well-informed decisions regarding the SEO of your website is therefore crucial.


Similarly, some tools might provide customised reports that can be made to fit your unique requirements.


After taking into account each of these variables, you should to be able to select an SEO tool that will give you the kind of reporting you need.

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