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How to Write a LinkedIn Post That Gets Noticed

Writing an interesting post on LinkedIn can help you stand out. It’s easy to engage with LinkedIn posts by creating compelling elements, such as headlines, stories, emojis, and hashtags.

Fatjon Kabashi

Head of Social Media

How to Write a LinkedIn Post That Gets Noticed

Writing an interesting post on LinkedIn can help you stand out. It’s easy to engage with LinkedIn posts by creating compelling elements, such as headlines, stories, emojis, and hashtags.

 

LinkedIn is a great place to connect with potential employers, customers, and people in your field. A good post can make you or your brand different and help build relationships that can help your career.

 

But making a post that catches people’s attention and connects with them can be hard. That’s why we made this guide on how to write a LinkedIn post. If you feel stuck, check out these examples to get inspired and create interesting content for LinkedIn.

The Importance of LinkedIn Engagement: Understanding How to Write a LinkedIn Post

Engaging with posts using your business page is just as beneficial as engaging yourself. When you interact, it helps your company page get seen more, reaching more people and having more impressions. However, reach and impressions differ. So, understanding their differences is key to understanding social media engagement.

 

Talking and connecting with others helps build strong relationships for your brand. LinkedIn loves it when people have good talks. By regularly chatting, you build trust and show off what your company is about in the LinkedIn community.

 

Engagement sets off a chain reaction. When you comment on your page, your friends see it. Then, their friends see it, and it keeps going, reaching more people. LinkedIn’s power to reach people naturally is huge.

LinkedIn Posts vs. Articles: What's the Difference?

LinkedIn articles are like longer blog posts. They have a character limit of around 120,000 characters. Whereas, LinkedIn posts are the shortest content you can share on LinkedIn. They are limited to 3,000 characters for both personal profiles and company pages.

 

Here are some methods by which people share stuff on LinkedIn and what they mean:

 

Posts: These are pieces of information shared on your LinkedIn feed. They can encompass a wide range of topics that might interest other professionals. Posts often include media like photos, videos, or web links.

 

Articles: These are in-depth, lengthy pieces of content. You can distribute them to your LinkedIn connections and a wider audience. Articles typically contain professional insights to help individuals showcase their expertise.

 

Reposts: This refers to sharing content created by other LinkedIn members.


Newsletters: LinkedIn newsletters let you discuss a topic you’re passionate about. LinkedIn users can subscribe to your newsletter to receive notifications. This allows you to build a consistent audience that is interested in what you write.

Tips on How to Write a Post on Linkedin

LinkedIn users who get lots of followers and engagement spend time researching and providing different unique content. The key to success on LinkedIn is making really good posts. Knowing how to write a post on LinkedIn that gets people talking is a special skill.

 

Here are ten tips on how to write a good LinkedIn post that people share that will speed up your journey.

Create a Catchy Headline

It’s all about making a headline that grabs attention. Headlines are what people see first when scrolling through LinkedIn. So, they need to be catchy and get noticed. The best headlines are short, clear, and interesting.

 

Here’s how you can get people’s attention:

 

  • Numbers: Putting numbers like “5 Tips for…” or “10 Ways to…” makes your post organized and easy to understand.
  • Questions: When your headline asks a question like “How to Write a LinkedIn Post?” readers are more likely to click on it.
  • Keywords: Use words in your headline that match what people might search for. If you’re talking about the latest in digital marketing, using words like “SEO” and “Social Media” can help more people find your post in their searches.
  • CTA: Your headline should make readers feel like they need to read your post right away. Using words like “Now” or “Today” helps show that your post is important and timely.

Share a Personal Story

Sharing stories that make your brand more relatable can be really powerful.

 

Choose a few things about yourself you’d like to share. Describe your background and why you support a certain cause.

 

Keep it genuine and don’t force it. Share a story to tell about yourself, not to brag.

Add Emojis to Your Posts

You can add some fun and personality to your messages. You can do this with emojis. You can also use them to show your mood or tone.

 

Emojis are popular on different platforms, such as Facebook and Instagram. However, they can make a huge difference on LinkedIn as well.

 

It’s easier to understand content when you use emojis. Sure, LinkedIn is a place for professionals to show skills and find opportunities. But it’s also a spot to share thoughts and stories. Emojis help add emotions to your posts, making them more friendly and personal.

 

Here’s why they can be helpful:

 

  • Emojis break up big blocks of text
  • Show your personality
  • Add some fun to your post

 

But don’t go overboard with emojis. Too many can be a bit much. Just a few in the right places can make your writing more interesting.

Divide Your Text Into Smaller and Simpler Paragraphs

Your LinkedIn post should be easy to read. Long blocks of text look bad at first sight and are hard to read. So, break your post into small paragraphs. Keep your paragraphs short, just 2-3 sentences. This makes your post look nicer and easier on the eyes. Leave blank lines between paragraphs to show each thought clearly.

 

Make sure each paragraph has a clear point. Your post should be clear and short. You want to get your message across and keep the reader interested.

 

Also, think about how your post looks. Use bold or italics for important words or phrases. Headlines can help, too. These things make your post easier to read and highlight important parts.

Create Mobile-Optimized Posts

On LinkedIn, over 57% of views happen on mobile phones.

 

You’ll get more readers if your posts look good on mobile. Use nice pictures, clear words, interesting headlines, and clickable buttons. By using cool infographic pictures, your posts will fit small screens. This way, readers can quickly get the info they want from your posts.

End Your LinkedIn Post With Industry-Relevant Hashtags

People will see your posts if you use hashtags. In the case of an upcoming conference, add hashtags like #conference or #event. This helps people looking for event info find your post.

 

Also, hashtags connect you to conversations. If you’re a startup talking about entrepreneurship, use hashtags like #startup. It makes your post more visible and attracts more attention.

 

Make your own special hashtag for all your posts. You can also pick some popular and specific hashtags. You can find these by searching words or phrases. Plus, based on your post, LinkedIn suggests hashtags.

 

It’s important to switch it up with hashtags. However, they should still match what you’re talking about. Your posts might not do well if you do. If you use too many, you will appear desperate, so try sticking with three to five.

Bring Your Brand’s Personality Into Your Posts

When you write a LinkedIn post, show off your brand’s personality. This helps you stand out and make people like your brand.

 

First, think about how you want people to see you. Would you like to appear professional or casual? It depends on what your brand wants to say and who you’re talking to.

 

Once you decide, show your brand’s values. Think about pictures, too. Use pictures that match your message or funny gifs. Pick visuals that match how you want people to feel.

Plan to Post Your Content at the Same Time Every Day

Set a time for your posts to go live. Make sure you research and find out when users on LinkedIn are most active. Because people are the most active during certain parts of the day, your post will be more likely to catch their attention.

 

This helps your post do better and get more attention.

Create Content With People in Mind, Not The Algorithm

Always remember that you’re writing for real people when you share on LinkedIn. Write your posts like you’re talking to one person. Imagine your perfect customer and write directly to them. After you’ve written your post, read it to make sure it sounds natural. Your readers will connect more with your posts this way.

Voice Your Opinion and Engage

Engagement goes both ways:

 

  1. Respond to Comments: When people comment on your post, say thanks or reply quickly. Listening to them shows you’re interested.
  2. Give a Like and a Reply: Like comments and respond to different posts.

 

Additionally, sharing your thoughts on what’s happening in the news, market trends, or updates in your industry can make you look like an expert and help you become a leading thinker.

Final Thoughts

Coming up with engaging LinkedIn posts involves creativity, planning, and being original. Catchy headlines, useful content, and talking with others all help you stand out on this professional site. Follow the tips we provided and rest assured that your post will create a lot of buzz.

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