Radix: Transforming Digital Presence for Real Estate Tech Startup
The main goal of the project was to give the client an updated visual identity that would reflect their modern brand while also boosting search engine visibility and user engagement on their website.
Before joining Tactica, Radix’s challenges included:
• Lack of consistency across social media channels
• No clear objectives or measurable goals set for any campaigns
• Inability to track ROI on social media investment
Radix received strong positive feedback from investors, clients, and general audience, on the new look and feel of the site.
All of their digital assets, including brochures, videos, and even instructional documents, had the same design and copy language.
Their traffic increased significantly (4-6x) over the 1-year period in which we worked together.