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PARACELSUS RECOVERY TRIUMPH OVER SOCIAL MEDIA CHALLENGES

Paracelsus Recovery is a luxurious rehab center, offering world-class addiction and mental health services to their clients.
After struggling with ineffective social media management, they reached out to Tactica’s growth marketing experts to address the issue.

Client

Paracelsus Recovery

Industry

Health

Service

Social Media

Timeline

2021-Present

Increased Social Media presence by
Impressions
0 M

Paracelsus Recovery is a luxurious rehab center, offering world-class addiction and mental health services to their clients.
After struggling with ineective social media management, they reached out to Tactica’s growth marketing experts to address the issue.

The main goal of the project was to create an effective social media strategy to promote Paracelsus’ services while
maintaining high levels of privacy and discretion for their clientele.

The challenge that Paracelsus faced before joining us was:

 

• Finding a way to balance promoting their services without compromising their clients’ privacy
• Identifying social media strategies that could help them eectively target ultra-high-net-worth individuals
• Maximizing the reach of their messaging in order to attract new clients
• Growing brand awareness while staying within the strict guidelines of being a healthcare provider.

Tactica devised a customized social media strategy tailored specically for Paracelsus that addressed all three of these challenges. We created high quality content (copy, static design, animated design and video) based around topics relevant to potential clients and started targeted campaigns on dierent social media platforms such as Facebook, Instagram, LinkedIn, and Twitter, as well as optimizing their existing website content for socials.

 

As part of our ongoing efforts, we monitored analytics closely in order to track success metrics, ran A/B testing experiments where appropriate and provided regular reports detailing our progress throughout the entire process.

 

Additionally, we worked closely with Paracelsus sta in order to ensure that all messaging adhered strictly to regulations set by governing bodies regarding healthcare providers’ ethical use of digital marketing techniques. 

• Raised the number of followers by 30%.

• Expanded their reach in metropolitan areas in Switzerland, France, United Kingdom, Los Angelos.

• 20M impressions around all social media channels.

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