SMM Case Study for WEB MD platform

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Generating New SEO Optimized Content To Create Brand Awareness

This strategy incorporates relevant on-page factors such as keywords, meta description, title tags, inbound and outbound links, to name a few. All these aspects help guide search engines to better discover your content. In turn, the search engines push it to the relevant audiences, as it ranks higher on search engine results pages (SERPs).

Industry

Health

Service

Social Media Marketing

Graphic Design

Timeline

2022-04-05

Summary

Probleme.me, a WEB MD-like platform in Albanian, was a completely new project back in 2018. We were assigned to build all the website content (300+ informational articles on 1,000 words or longer), SEO optimization, and an overall increase in brand awareness. We noticed that while we would bring 100k+ in monthly traffic organically alone, there was still plenty of opportunities to push the brand forward through social media channels. The goal was for us to achieve at least 40% of our website traffic from Facebook and Instagram. Two years later, not only did we exceed this goal but also built extremely powerful Instagram and Facebook pages that have over 80,000 followers, with zero ad spend.

90%

Reach

60

Posts

1000

Likes

What We Did

Popular health-related Instagram and Facebook pages are usually built by amateurs: poor graphics, short-type content, with very limited follow-up information.

Having a fully loaded website at our disposal, building a content plan for social media was easy: make sure that each category of our website (20+ categories in total), is presented thoroughly within a week’s social media plan.

We built at least 5 posts and 7 stories per day for 365 days a year promoting our own content and triggering users to get more information on our website (either through linkin.bio or swipe-ups).

Not only that – we built partnerships with doctors, nutritionists, fitness experts, and other medical professionals who created content for us – all in the name of sharing free useful information for wider audiences.