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TACTICA'S SUCCESS: BUILDING PROBLEME.ME Top Online Health Platform In Kosovo & Albania

Probleme.me is an online health portal that provides information on a variety of health topics. It is the most frequented online health platform in Kosovo and Albania. The site reached out to Tactica for help with branding, website and content development, increasing its trac and improving its social media presence.

Client

Probleme.me

Industry

Lifestyle & Health

Service

SEO

Timeline

2020-2024

Unique visits per month
0 +
Ranked #1
Positive 2020 and Strong 2021-2022 in Sales
Probleme.me is an online health portal that provides information on a variety of health topics. It is the most frequented online health platform in Kosovo and Albania. The site reached out to Tactica for help with branding, website and content development, increasing its traffic and improving its social media presence.
Our goal was to build a brand that would be known as the WEB MD of the two Albanian speaking countries, with its content rankings first for all types of health searches, and its social media accounts becoming some of the most popular ones in this sector

When the Probleme.me team reached out to us, they had only a basic idea of what they wanted to achieve.

 

They knew that a website like WebMD/Healthline was necessary in this market, and that there were many ways they could capitalize from such a business

We decided that setting the website up properly for attracting organic traffic was the first step of the project. We came up with the name (which translates to “problems with ____” – a highly searched phrase in Albanian), built a brand around it, and designed the website infrastructure in the same style.

 

Then, we knew we had to build in-house capabilities to build over 500+ informational pieces, with lengths over 1,000 words per article – and this in a very short period of 2 months. We hired a large team of recent graduates of various medical disciplines with great copywriting skills, and trained them how to write scientifically backed copy that was also optimized. We relied only on the best available resources online. Once we wrote and optimized a large portion of the content and website, we shifted our focus into building a strong digital presence, primarily on Facebook and Instagram.

• Naming and Branding

• Website design and development

• Content planning and writing

• Search engine optimization

• Social media strategy development

• Content development for social media

• Design and video animation

Probleme.me has continued to create more and more informational content on its
website and social media. It is now ranked #1 for most health search terms on Google and Bing, and generates over 100,000 unique visits per month.

 

Its social media side also generates almost 100,000 unique visits on the website.
Instagram and Facebook together have over 130 thousand highly engaged followers