IBC-M - Social Media As A Sales Instrument

IBC-M - Social Media As A Sales Instrument

Covid-19 has hit the education sector hard. Universities throughout the world have struggled with both student retention and attracting new students.

SUMMARY

One of the best Universities in South-East Europe, International Business College Mitrovica (IBC-M), was also one of them. A university that has always attracted students through physical events and direct physical outreach, shifting their awareness and promotion campaign was an extremely difficult task for them. They lacked a clear social media strategy, were not sure how they can have proper exposure via Social Media, and did not have the experience within the team that could bring such a strategy to life.

 

Their objective however was very clear: they wanted 150 signed up, new students by the start of the new academic year.

20+ Million

Impressions

4+ Million

Reaches

What We Did

IBC-M needed a social media strategy that 100% made up for their traditional marketing efforts, focused primarily in Kosovo and Serbia. Other than the Mitrovica region, the brand was not very familiar to high school graduating 17/18 year old’s. They were more attracted to universities that promoted themselves significantly more but had far lesser qualities and benefits than IBC-M. We needed to raise awareness first about what IBC-M was, it’s amazing campuses in Mitrovica, the different internationally accredited programs it offered, the international faculty, the study/work abroad programs, and the significantly cheaper tuition rates compared.

We have entirely refreshed their look on both Facebook and Instagram – which are the most used social media among high school students. We designed a strategy based on:

Posts about brand recognition and brand strengths (Answering “why IBC-M”)?

Posts about new, high-profile students from all over Kosovo and Serbia, current IBC-M students, and very successful Alumni, their experience with IBC-M, and the various international experiences that they were exposed to because of IBC-M. The goal here was to answer the question “who studies at IBC-M”?)

Posts about what IBC-M does and has done for its students: events, conferences, international site visits, and a lot more. Things that other universities do not offer.

Most importantly, we executed a series of online events for students, which brought IBC-M to an image far superior to its competitors: – Online Trainings for students entering the Matura exam – Facebook live info days, career orientation days, and subject-specific presentations and talks – Virtual tours in school – Free English courses

The results were amazing, marking 2020 the most successful recruitment campaign they have ever organized. In less than 5 months, we have doubled both our Facebook and Instagram followership. Over 170 students enrolled in IBC-M for the fall semester, exceeding the targeted goal of 150.

In addition, many future graduates showed interest in IBC-M, further strengthening the university’s admissions efforts for the years to come.

Tactica Blog

Why choose Tactica as your digital marketing partner

tactica logo

United States

655 Amboy Ave, Woodbridge, New Jersey, United States, 07095

Kosovo

Perandori Justiniani Str, Prishtinë 10000, Kosovo

Switzerland

Zurich - Coming Soon