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UTEP-Tactica Partnership: Elevating Technical Education Success through Strategic Social Media Campaigns

In collaboration with UTEP, Tactica revamped their digital marketing approach, addressing the challenge of low returns on Facebook Ads. Our team crafted targeted, multimedia-rich content, significantly boosting conversion rates by 45% between sessions. Diversifying the campaign strategy beyond Facebook, engaging audiences on Instagram and Snapchat, not only generated positive public response but also doubled return rates across all social media platforms combined. The partnership achieved outstanding results, surpassing initial KPIs and elevating UTEP’s digital marketing efficacy.






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Tactica’s partnership with UTEP has since been a smashing success! Our agency helped the company promote their technical courses and certifications through social media channels, targeting primarily students. The MyCAA military program was also an important target for this goal-oriented client. In just a few weeks of work together, we were able to create an advertising strategy that met our KPIs – sales increased while ROAS stayed well above 10x as expected!

Our primary goal was to enhance UTEP’s digital marketing ROI, especially from Facebook Ads, by maximizing conversion rates and achieving a ROAS well above 10x. Through strategic content creation, our aim was to tailor UTEP’s messaging for laser-targeted resonance with their audience, subsequently diversifying campaigns to extend success beyond Facebook.

Our strategy involved a comprehensive overhaul of UTEP’s digital marketing approach. Initially targeting Facebook Ads, we focused on creating compelling, multimedia-rich content for laser-targeted audience resonance. Extensive A/B testing with various creatives honed in on the most effective conversion tactics. Diversification beyond Facebook to platforms like Instagram and Snapchat broadened the reach. The incorporation of short, impactful videos generated increased engagement rates and, remarkably, doubled the return rates across all social media platforms combined.

The client’s main source of revenue from digital marketing used to be Facebook Ads, and the return was significantly low compared to the ad spend. Our first challenge was to ensure that we get more from every $ spent on Facebook ads.


Our team of writers and designers worked together with the client in order to create compelling, multimedia-rich content. They focused on making each UTEPdience laser targeted so that they would resonate more deeply with their intended audience. The process included testing out different creatives for every program before deciding which ones were most effective at conversion rates; this was done by including visuals such as videos or gifs along with enticing captions.


After our work, we found that UTEP saw a 45% increase in conversions from session one to two based off of these changes!


UTEP spent thousands of dollars running campaigns with the Messages objective. They were seeing a below-average return from these, but when we started to diversify their campaign strategy and bring the website at the forefront of their sales activity, the KPIs we set out at the beginning of our relationship started looking conservative.


After solidifying our Facebook campaigns, we looked into other avenues. We were able to engage UTEP’s audience on Instagram and Snapchat by advertising their programs and events with short but effective videos that would get the user excited for what was coming up next! Not only did these efforts produce a positive response from the public through increased engagement rates, they also doubled every dollar spent in return rate of all social media platforms combined.