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THE SEO SUCCESS OF U.S. TRANSLATION COMPANY

This case study highlights how our SEO company, Tactica, helped a major online translation service provider in the U.S., referred to as
“U.S. Translation Company,” overcome signicant challenges and achieve exceptional results in just 10 months.

 

The client faced the daunting task of outranking Google in the highly competitive digital translation industry, targeting over 100 short-tail
and long-tail keywords. Our goal was to improve the client’s rankings, particularly after recovering from a Google penalization, and ultimately
dominate the search engine results pages (SERPs).

Client

U.S. Translation Company

Industry

Translation services

Service

SEO

Timeline

2020-2024

Enhanced Worldwide Presence
by ranking in top 3 for competitive keywords

This case study highlights how our SEO company, Tactica, helped a major online translation service provider in the U.S., referred to as “U.S. Translation Company,” overcome significant challenges and achieve exceptional results in just 10 months.

 

The client faced the daunting task of outranking Google in the highly competitive digital translation industry, targeting over 100 short-tail and long-tail keywords. Our goal was to improve the client’s rankings, particularly after recovering from a Google penalization, and ultimately dominate the search engine results pages (SERPs).

Before engaging with us, U.S. Translation Company faced several challenges that hindered its online visibility and ranking performance.

 

The client had recently experienced a Google penalization, resulting in a drop in rankings and organic traffic.

 

The primary issues were related to improper on-page SEO and a lack of high-quality inbound links.

 

Despite being a major player in the translation industry, the client struggled to rank for its targeted keywords effectively.

 

Furthermore, some of the pages lacked well-optimized content and clear calls to action, leading to missed conversion opportunities from organic traffic.

To address the challenges and achieve the client’s ambitious goals, Tactica devised a comprehensive and strategic approach. We started by conducting thorough keyword research to identify both “low-hanging fruit” keywords with less competition and high-converting long-tail keywords that competitors had been targeting for years. Our strategy was built on the following pillars:

 

Comprehensive Keyword Strategy: We selected a mix of short-tail and long-tail keywords relevant to the translation industry, ensuring a balanced approach to capturing broader and specific search queries.

 

On-Page SEO Optimization: After analyzing the client’s website, we identified pages that needed content revision and structural changes to improve their search engine visibility. Each page received meticulous attention to optimize meta descriptions, title tags, and keyword placement.

 

High-Quality Content Improvement: To enhance the client’s authority and relevance in the translation niche, we invested significant effort in improving the quality of information provided on each page. Our content writing services helped convey expertise, build trust, and attract organic traffic.

 

Clear Calls to Action (CTAs): We crafted clear and compelling CTAs that encouraged visitors to take the desired actions, maximizing conversions from organic traffic.

  • Keyword Research: Conducted in-depth keyword research to identify the most relevant and high-converting keywords for the translation industry. Collaborated with Tonic Performance’s team to gather insights into their target audience and unique selling points.

 

  • On-Page SEO Optimization: Implemented on-page SEO changes, including keyword integration, meta description optimization, and title tag improvements. Managed PPC campaigns and social media ads, continually optimizing them for better performance.

 

  • Content Writing and Revision: Rewrote and improved existing content across the website to provide valuable information and engage visitors. Created and published informative content on their website and other platforms.

 

  • Calls to Action: Developed clear and persuasive CTAs to encourage user interaction and conversions.

Our diligent efforts and strategic approach delivered remarkable results for U.S. Translation Company:

 

  • Improved Rankings: Within just 10 months, the client achieved top-ranking positions for a significant number of targeted keywords. This included securing #1, #2, and #3 positions for many competitive keywords.

 

  • Increased Organic Traffic: The enhanced visibility on search engine results pages led to a substantial increase in organic traffic, attracting relevant audiences from the Americas, Europe, and Asia.

 

  • Higher Conversions: Clear and compelling calls to action contributed to increased conversion rates, translating organic traffic into valuable leads and customers.

 

  • Overcoming Google: U.S. Translation Company not only regained its position in the translation industry but also outperformed Google itself on several keywords related to translation services.

In conclusion, our meticulous keyword strategy, on-page optimization, content improvements, and persuasive CTAs helped U.S. Translation Company overcome significant challenges and achieve outstanding results. The successful campaign elevated the client’s online presence, increased organic traffic, and established them as a dominant player in the digital translation industry.