Upsuite: Revolutionizing Coworking with Creative SEO and CRO Strategies

Goal:

Our collaboration with Upsuite was driven by a clear set of objectives - to increase organic traffic and improve the conversion rate. As a premier marketplace for coworking spaces, Upsuite was determined to scale their business and leave a strong imprint in the industry. However, they were acutely aware of the importance of quality traffic that would generate valuable leads for their company. With this in mind, they entrusted us with the task of developing a holistic SEO and CRO strategy that would effectively attract the right target audience and maximize lead generation.

Clients challenge before joining us:

Prior to engaging our services, Upsuite was confronted with a major challenge in their efforts to grow their business. Despite their best efforts, they were unable to significantly increase their organic traffic, and as a result, they were struggling to generate valuable leads through their website. The highly competitive nature of the coworking industry made it even more challenging for Upsuite to establish a foothold and compete against larger, more established companies with significant investments in SEO. It was evident that their current website lacked the necessary optimizations to attract and retain the right target audience, and the company was in dire need of a tailored SEO strategy to boost their online presence and drive meaningful results.

Our Strategy

Our strategy was centered on addressing Upsuite's core challenges and ensuring that their business objectives were met with optimal results. We recognized that their current approach to SEO lacked a comprehensive plan that would attract and retain the right target audience. To overcome this, we developed a comprehensive SEO plan that included thorough keyword research, on-page optimization, and link building, ensuring that Upsuite's online presence was optimized to rank well on search engine results pages. We also conducted extensive conversion optimization tests to improve their conversion rate, ensuring that all traffic generated from our SEO efforts resulted in valuable leads. Considering that Upsuite had an app for their marketplace, we were mindful that their developers had limited SEO experience. As a result, we ensured that our approach was intuitive and collaborative, providing the necessary support to guide them through the process with ease. We collaborated closely with the developers and equipped them with the knowledge and tools needed to effectively implement the SEO strategy. This helped us to maximize our efforts and achieve optimal results, with minimal disruptions to Upsuite's internal operations.

Activities We Did For The Client: 

1. Conducted a thorough analysis of Upsuite's website to identify key areas for optimization.

2. Created a customized SEO plan that included a carefully crafted keyword research strategy, on-page optimization, and an innovative approach to link building.

3. Created a customized SEO plan that included a carefully crafted keyword research strategy, on-page optimization, and an innovative approach to link building.

4. Created approximately 150 pages and blog posts targeting commercial and semi-commercial keywords.

5. Implemented a commercial-focused link building approach to obtain high-quality backlinks from authoritative sites.

6. Conducted conversion optimization tests, which involved changes to page layouts, buttons, content, images, and other factors that influenced user behavior.

Results

Our SEO efforts resulted in a significant increase in organic traffic, with Upsuite now receiving over 22,000 organic visitors per month.

Our journey with Upsuite was nothing short of extraordinary. When we first started working with them, their website was receiving less than 100 organic visitors per month. Our goal was ambitious - to reach 10,000 organic visitors per month, a milestone that would be crucial for Upsuite's success.

We started by conducting a comprehensive analysis of their website, identifying key areas for optimization. Our customized SEO plan included a carefully crafted keyword research strategy, on-page optimization, and an innovative approach to link building that focused on obtaining high-quality backlinks from authoritative sites.

Reaching the 10,000 organic traffic goal was no easy feat. It required a significant effort from both our team and Upsuite's. We worked closely with their developers, who had no prior SEO experience, to optimize the website's technical aspects. We created around 150 pages and blog posts targeting commercial and semi-commercial keywords. Our link building approach was commercial-focused, making it a challenge to acquire links in the average link building style. But our relentless efforts paid off, resulting in Upsuite having over 450 referring domains pointing to their most important pages.

We also conducted conversion optimization tests to ensure that all traffic generated from our SEO efforts resulted in leads.

Our hard work and dedication paid off, and we exceeded the initial goal by pushing organic traffic to 22,000 per month. We were also able to rank them at the top of search engine results pages for many coworking spaces in "city," which generated thousands of visits for the company. Our conversion optimization tests led to a a 3x increase in conversion rate.

This was a significant achievement that has transformed Upsuite's online presence and contributed to their impressive growth and success. We are thrilled to have played a crucial role in helping Upsuite disrupt the coworking industry and set a new standard for online visibility and lead generation.