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From Ambition to Achievement: How Tactica Propelled Creative27 to SEO Success and Organic Revenue Growth

Creative27, a leading app development agency in Los Angeles, partnered with Tactica for SEO assistance, facing challenges in ranking and a penalty for unnatural links. Tactica’s strategy involved comprehensive keyword selection, on-page SEO optimization, content improvement, and clear CTAs. Activities included keyword research, on-page optimization, link-building, penalty recovery, local SEO, and content marketing.

Client

CREATIVE27

Industry

App Development

Service

SEO

Timeline

2019-2020

0 %
Increase in conversions
0 %
Increase in Page 1 rankings
Tactica was approached by Creative27, a renowned app development agency based in Los Angeles, CA, to assist with their SEO campaign. The client sought a dedicated and innovative partner to help them achieve their digital marketing objectives and surpass their growth goals.
Creative27 faced several challenges in their SEO efforts before collaborating with Tactica. They wanted to rank higher on search engine results pages (SERPs) for competitive keywords in the app development industry. Despite being a well-established agency, they struggled to establish and maintain page 1 organic positioning, especially for non-branded search terms. Additionally, they faced a penalty for unnatural inbound links, leading to a loss in rankings and traffc.

To address the challenges and achieve the client’s ambitious goals, Tactica devised a comprehensive and strategic approach. We started by conducting thorough keyword research to identify both “low-hanging fruit” keywords with less competition and high-converting long-tail keywords that competitors had been targeting for years. Our strategy was built on the following pillars:

 

 

  • Comprehensive Keyword Strategy: We selected a mix of short-tail and long-tail keywords relevant to the translation industry, ensuring a balanced approach to capturing broader and specific search queries.
 
  • On-Page SEO Optimization: After analysing the client’s website, we identified pages that needed content revision and structural changes to improve their search engine visibility. Each page received meticulous attention to optimize meta descriptions, title tags, and keyword placement.
 
  • High-Quality Content Improvement: To enhance the client’s authority and relevance in the translation niche, we invested significant effort in improving the quality of information provided on each page. Our content writing services helped convey expertise, build trust, and attract organic traffic.
 
  • Clear Calls to Action (CTAs): We crafted clear and compelling CTAs that encouraged visitors to take the desired actions, maximizing conversions from organic traffic.

To address the challenges and achieve the client’s ambitious goals, Tactica devised a comprehensive and strategic approach. We started by conducting thorough keyword research to identify both “low-hanging fruit” keywords with less competition and high-converting long-tail keywords that competitors had been targeting for years. Our strategy was built on the following pillars:

 

 

  • Keyword Research: Conducted in-depth keyword research to identify high-value and relevant keywords with significant search volume.
 
  • On-Page Optimization: Implemented keyword optimization, meta descriptions, and title tags to improve organic rankings. 
  • Link Building: Executed a strategic link-building campaign to generate high-quality backlinks and enhance domain authority.
  • Penalty Recovery: Assisted the client in recovering from the penalty by auditing and removing unnatural inbound links.
  • Local SEO: Optimized their online presence for specific locations to attract local customers and increase visibility.
  • Content Marketing: Developed engaging and informative content to attract and retain their target audience.

The collaboration between Creative27 and Tactica yielded impressive results, far surpassing the client’s expectations:

 

  • 129% Increase in Conversions: The improved search engine rankings and targeted optimization efforts led to a significant increase in website conversions, resulting in more leads and customers.
 
  • 829% Increase in Page 1 Rankings: Through our comprehensive SEO approach, the client achieved top positions for a wide range of highly competitive keywords. They secured the #1, #2, and #3 positions for various important terms in the app development industry.
 
  • 140% Increase in Organic Traffic: Our successful SEO campaign led to a substantial increase in organic traffic to the client’s website. They experienced higher visibility among their target audience, resulting in more website visitors and potential customers.
Tactica’s partnership with Creative27 proved to be a remarkable success, enabling the client to overcome their SEO challenges and achieve impressive growth in organic revenue. By implementing a tailored SEO strategy and executing a range of activities, we helped the client become a market leader in the competitive app development industry. Through consistent innovation and a collaborative approach, Tactica and Creative27 established a strong foundation for continued success in their digital marketing endeavors.