This strategy incorporates relevant on-page factors such as keywords, meta description, title tags, inbound and outbound links, to name a few. All these aspects help guide search engines to better discover your content. In turn, the search engines push it to the relevant audiences, as it ranks higher on search engine results pages (SERPs).
Social Media Marketing
An audio company from Berlin, Native Instruments is a global star in the music industry. Their products are used onstage and at home by musicians of all levels across many different genres. They’re so committed to their vision that they’ve been innovating for over 20 years through musical inspiration on every level – whether you play an instrument or just listen!
The company has created groundbreaking platforms that have helped to create thriving creative communities. These products and services are pushing the boundaries of technology, opening up new horizons for professionals and amateurs alike.
Native Instruments has been strengthening its presence in the retail market, making up 50% of its revenues and the other half from traditional e-commerce channels. Seeing an opportunity to tap into digital marketing campaigns to further enhance their market presence with SEO or other valuable methods Native Instruments got in touch with Tactica for help strategizing how they could optimize their online footprint as a whole.
What We Did
We carefully planned and executed a tailored SEO marketing campaign for the company that focused on Native Instruments’ brand reputation in the market. Armed with our expertise, we devised an ambitious strategy to boost search engine visibility through SEO by implementing various strategies including onsite optimization, offsite optimization, backlinking, and page indexing–just to name a few of them!
Native Instruments was pleasantly surprised with the direction that Tactica provided and gave us their complete confidence to implement our SEO strategies.
Tactica looked at their website and saw that it was not performing as well on search engines. We audited the site for technical SEO issues, centralized their keyword research, and started tracking with our reporting tools.
One big issue Native Instruments was facing, was their dependency on the branded search traffic. While doing keyword research, we identified a huge pool of unbranded keywords for the company to rank for.
– We focused on ranking their keyword that was positioned from 3 to 10, to get them to the top 1 position. This resulted in a significant impact on their organic traffic.
– We were able to identify multiple clusters for Native Instruments. We tested several landing pages, most of them with a lot of success. One keyword with multiple variations totaling up to a sum of 50,000+ searches per month was one of the most interesting landing pages we created. In only 5 months, we were able to get the top 3 positions for keywords that have a difficulty of 45-80.