Transforming Growace's Online Presence and Revenue through Organic Traffic
Growace, a leading e-commerce company in the horticulture and gardening industry, faced significant challenges with their online presence and revenue generation. Despite investing over $30,000 every month in paid advertisements, they struggled to attract organic traffic and generate meaningful leads through their website. Realizing the need for a strategic transformation, Growace partnered with our digital marketing agency to address their pain points and improve their online visibility.
Before collaborating with our agency, Growace encountered several pressing challenges:
- Stagnating Growth: Reliance on Paid Ads: Growace had been heavily reliant on paid advertisements to drive traffic to their website. However, this approach yielded limited results and failed to establish a consistent, sustainable source of high-quality leads.
- Poor Organic Traffic: The website’s structure and content were not optimized for organic search, leading to minimal organic traffic. This hindered the growth potential and organic revenue generation for the company.
- Inadequate Online Visibility: The company’s online presence was overshadowed by competitors, hampering their ability to reach potential customers and establish a stronger brand identity.
- Poor Organic Traffic: The website’s structure and content were not optimized for organic search, leading to minimal organic traffic. This hindered the growth potential and organic revenue generation for the company
To address Growace’s challenges, we devised a comprehensive digital marketing strategy focused on organic traffic growth and conversion optimization. Our approach aimed to create a strong online presence for the brand and establish it as a reputable authority in the horticulture and gardening niche.
- Conversion Optimization: We conducted a thorough analysis of Growace’s website to identify areas of improvement for better user experience and higher conversion rates. We implemented various conversion optimization techniques to enhance the website’s effectiveness in converting visitors into customers.
- On-Page Optimization: Our team worked diligently to optimize the website’s on-page elements, including meta tags, titles, headings, and content. By aligning the content with relevant keywords and user intent, we enhanced its visibility in search engine results.
- Content Extension: We identified content gaps on the website and developed a content extension strategy. Our team created valuable and informative content, including blog posts, guides, and tutorials, to attract organic traffic and engage potential customers.
- Link Building: Over the course of two years, we implemented an extensive link-building campaign to acquire high-quality backlinks from authoritative websites. This approach not only boosted the website’s search engine rankings but also enhanced its credibility in the industry.
- Content Marketing: To establish Growace as a thought leader in the horticulture and gardening sector, we executed a content marketing plan. This involved promoting the content through various channels, such as social media, email newsletters, and industry-specific platforms
- 200 Keywords in Top 5 of Google SERPs: Through our targeted SEO efforts, Growace’s website secured high rankings for 200 keywords in the top 5 positions of Google’s search engine results pages. This significantly increased their online visibility and organic traffic.
- 100,000+ Monthly Visitors: Over the span of a year, Growace witnessed a remarkable surge in organic traffic, with the monthly visitors soaring from a mere 5,000 in 2020 to over 100,000 by the end of the campaign.
- 80%+ Revenue from Organic Traffic: The transformation was astounding as Growace’s revenue landscape underwent a complete overhaul. From an initial 1-2% of revenue generated through organic trafficc, they experienced an exponential growth, with over 80% of their revenue now coming from organic sources
Growace’s collaboration with our digital marketing agency was a resounding success, culminating in a substantial increase in organic traffic and revenue generation. By reorganizing their website and optimizing it for organic search, we propelled Growace to become an industry authority, attracting a vast audience and converting visitors into loyal customers. Through strategic conversion optimization, on-page improvements, content extension, link building, and content marketing, we laid the foundation for sustainable growth and long-term success in the competitive horticulture and gardening market.
The remarkable outcomes achieved within the past 12 months have solidified Growace’s position as a top player in the industry, with an organic revenue stream that continues to flourish