Probleme.me, a WEB MD-like platform in Albanian, was a completely new project back in 2018. We were assigned to building all the website content (300+ informational articles on 1,000 words or longer), SEO optimization, and overall increase in brand awareness.
We noticed that while we would bring 100k+ in monthly traffic organically alone, there was still plenty of opportunity to push the brand forward through social media channels. The goal was for us to achieve at least 40% of our website traffic from Facebook and Instagram.
Two years later, not only did we exceed this goal, but also built extremely powerful Instagram and facebook pages that have over 80,000 followers, with zero ad-spend.