PPC Specialist

Description

We are looking for a PPC (Pay Per Click) Specialist to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.) PPC Specialist Responsibilities: ⦁ Plan, create, and manage PPC campaigns across a variety of channels ⦁ Keyword research and management to optimize bids (add PPC keywords and negative keywords) ⦁ Optimize bidding at keyword, placement, device, geographic, demographic, and other levels ⦁ Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics) ⦁ Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates ⦁ Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators ⦁ Stay on top of search engine and PPC industry trends PPC Specialist Requirements: ⦁ Education in Marketing, Business, Communications, Computer Science, Information Technology, or any technology related field ⦁ Proven experience as a PPC Manager ⦁ Experience in data analysis and reporting ⦁ Knowledge of SEO and digital marketing concepts ⦁ Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred ⦁ Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) ⦁ Understanding of HTML and XML is a plus ⦁ Proficient in MS Office (particularly Excel) ⦁ Excellent communication skills ⦁ Analytical thinking with strong math skills ⦁ Functional experience with all channels of Social Media ⦁ Advanced knowledge of Microsoft Excel and PowerPoint ⦁ Strong attention to detail ⦁ Strong interpersonal skills, listening skills, and an articulate presenter ⦁ Excellent writing proficiency and content creation skills ⦁ Creative Thinking ⦁ Analytical skills ⦁ Research and problem-solving skills Benefits: ⦁ Competitive salary ⦁ Regular reviews for salary and role promotion ⦁ Good work-life balance ⦁ Health insurance ⦁ Company-wide retreats ⦁ Paid overtime and weekend hours ⦁ Professional and career development benefits ⦁ Exposure to numerous clients from different niches ⦁ A beautiful work environment in the center of Prishtina ⦁ High-end technology for best performance ⦁ You are being hired to take on a full-time position, thus there are long-term incentives to this opportunity How To Apply: Please send your CV at hr@seotactica.com under the subject “Your surname, your name, PPC Specialist” by 9th November 2022. *Only shortlisted candidates will be contacted